2014–2017: 

1989
In March 2014, Swift lived in New York City.[b] Around this time, she was working on her fifth
studio album, 1989, with producers Jack Antonoff, Max Martin, Shellback, Imogen Heap, Ryan
Tedder, and Ali Payami.[152] She promoted the album through various campaigns, including
inviting fans to secret album-listening sessions.[153] Influenced by 1980s synth-pop, Swift severed
ties with the country sound of her previous albums, and marketed 1989 as her "first documented,
official pop album".[154] The album was released on October 27, 2014.[155]

Swift performing at the 1989 World Tour, the highest-grossing tour of 2015
1989 sold 1.28 million copies in the U.S. during the first week of release and debuted atop
the Billboard 200. This made Swift the first act to have three albums sell more than one million
copies in their opening week, for which she earned a Guinness World Record. [156][157] By June
2017, 1989 had sold over 10 million copies worldwide.[158] Three of its singles — "Shake It Off",
"Blank Space", and "Bad Blood" featuring rapper Kendrick Lamar — reached number one in
Australia, Canada, and the U.S.[159] The singles "Style" and "Wildest Dreams" reached the top 10
in the U.S.[160] Other singles were "Out of the Woods" and "New Romantics".[161] The 1989 World
Tour ran from May to December 2015 and was the highest-grossing tour of the year with
$250 million in total revenue.[162]
Prior to 1989's release, Swift stressed the importance of albums to artists and fans. [163] In
November 2014, she removed her entire catalog from Spotify, arguing that the streaming
company's ad-supported, free service undermined the premium service, which provides higher
royalties for songwriters.[164] In a June 2015 open letter, Swift criticized Apple Music for not
offering royalties to artists during the streaming service's free three-month trial period and stated
that she would pull 1989 from the catalog.[165] The following day, Apple announced that it would
pay artists during the free trial period,[166] and Swift agreed to stream 1989 on the streaming
service.[167] Swift's intellectual property rights management and holding company, TAS Rights
Management, filed for 73 trademarks related to Swift and the 1989 era memes.[168] She re-added
her entire catalog plus 1989 to Spotify, Amazon Music and Google Play and other digital
streaming platforms in June 2017.[158]
Swift was named Billboard's Woman of the Year in 2014, becoming the first artist to win the
award twice.[169] At the 2014 American Music Awards, Swift received the inaugural Dick
Clark Award for Excellence.[170] In 2015, Swift won the Brit Award for International Female Solo
Artist.[171] The video for "Bad Blood" won Video of the Year and Best Collaboration at the 2015
MTV Video Music Awards.[172] Swift was one of eight artists to receive a 50th Anniversary
Milestone Award at the 2015 Academy of Country Music Awards. [173] At the 58th Grammy
Awards in 2016, 1989 won Album of the Year and Best Pop Vocal Album, and "Bad Blood"
won Best Music Video. Swift was the first woman and fifth act overall to win Album of the Year
twice as a lead artist.[174]
Swift dated Scottish DJ and record producer Calvin Harris from March 2015 to June 2016.
[175]
 Prior to their breakup, they co-wrote the song "This Is What You Came For", which features
vocals from Barbadian singer Rihanna; Swift was initially credited under the pseudonym Nils
Sjöberg.[176] She subsequently dated English actor Tom Hiddleston for a few months.[177] She
began dating English actor Joe Alwyn in September 2016.[178] Swift wrote the song "Better Man"
for Little Big Town's seventh album, The Breaker, which was released in November.[c] The song
earned Swift an award for Song of the Year at the 51st CMA Awards.[180] Swift and English
singer Zayn Malik released a single together, "I Don't Wanna Live Forever", for the soundtrack of
the film Fifty Shades Darker (2017). The song reached number two in the U.S[181] and won Best
Collaboration at the 2017 MTV Video Music Awards.[182]

2017–2018: Reputation