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The margin is the amount of operational income that is produced from every dollar of
sales made by a company. The cheap costs offered by a discount retail business are often what
draws consumers. This implies that the business generates less operational income per dollar of
sales than a high-end store would earn under the same circumstances. It is the quantity of sales
revenue produced by a certain level of operating assets in relation to the number of operational
assets. A discount retail business optimizes turnover by locating lower-cost shops in regions
where property is inexpensive to purchase. In other words, discounters like as Walmart make up
for their lower profit margins by reducing the amount of capital invested in assets that are
required to produce a dollar of revenue. As a contrary, merchants such as Saks Fifth Avenue and
Kay Jewelers invest in costly storefronts that offer more luxury settings for their customers.
A company's profit margin requirements may be balanced with the necessity to maintain
inventory levels by using the high-cost, low-turnover approach. Selling high-priced goods using
this approach keeps revenues high since extensive inventory isn't required.
Larger profit margins per unit may be achieved despite selling fewer units by businesses
with established brand names or those selling premium goods. While customers may be willing
to pay more for a well-known brand, it is more likely that they will choose for a lesser-known
brand even if it is worse in quality. Major purchases are a good illustration of the high-cost/low
turnover strategy.