Bus. Com.

– Session 4

Presenting with data

4 core principles of data visualization:

1. Design for the context
a. Exploratory
i. You don’t have a point in mind.
b. Explanatory
i. You have something to explain
c. Written vs. Presentation
2. Don’t make us think
3. Swim with the Zs. Look left to right
4. The best graph to use is easy

3 ways to present data:

1. Text
2. Tables
a. Numbers aligned right to be able to compare amount of digits
3. Graphs
a. -background, emphasis

4 ways to present numbers:

- Dots
- Bars
- Lines
- Boxes

Graphic highlighting:
- Callouts
- Color
- Size
- Spacing
- Animation

5 steps to creating a graph:

- Consider context
- Pick an appropriate strategy
- Eliminate chart junk
- Highlight the point
- Tell the story

Time is always the X axis