MANAGEMENT RESEARCH REPORT

APPLE’S NEXT IPHONE MIRRORS LAST YEAR’S, ADDS MORE STORAGE

US NEWS (SEPTEMBER 14, 2021)

FACTS OF THE REPORT

 Apple unveiled its next iPhone line-up of iPhone 13 Mini, iPhone 13, iPhone 13 Pro, and
iPhone 13 Pro Max including a model that offer twice the maximum and other modest
upgrades to last year’s edition that proved to be a big hit among consumers devouring
the latest technology during the pandemic
 Battery life has improved with a larger battery and more efficient A15 chip. Storage
space starts at 128GB and goes up to 512GB at the high-end. There is a built-in three-
axis gyro, an accelerometer, proximity sensor, ambient light sensor and barometer.
 The new iPhone 13 will come in four designs, with prices starting from $700 to $1100.

CITE THE ISSUES OF THE ARTICLE THAT WOULD RELATE WITH THE CURRENT
TOPIC
Some of the issues with iPhone 13 series are the privacy security system, hardware and
software that keep it from being the best it can be. The iPhone 13 series are expensive and are
heavy phones that are not suitable for consumers who does not prefer heavy mobiles. However,
majority of the consumers raised that an issue on the newest iPhone 13 models is in the area of
being inconsistent in battery life. Generally, iPhones have shorter battery life compared to
android phones. Although, Apple said that iPhone 13 series offer even better battery
performance, for some consumers said the particular upgrade on battery life not enough from
what they expected. To relate it to project life cycle, in October 2020, Apple released iPhone 12
series and consumers complained on shorter battery life of the said units. Consequently, Apple
made it a basis in their initiation phase for it is a problem that is needed an appropriate
response. Apple planned an enhancement in making a better iPhone and implement it until they
unveiled a newly developed iPhones in iPhone 13 series now.

ANALYSIS
Like any other smartphones, Apple still have issues to resolved on. Apple is a brand that shows
creativity, innovation and mastery in creating such wonderful masterpieces in each product.
However, regardless of what they make, Apple products still have flaws that are needed to
improve on including providing a longer battery life and safer security system. Apple must go all
in in improving iPhone battery life and provide a safer privacy security system for its consumers
because at the end of the day, it will be a win-win for them. They must give what consumers
wanted. In project life cycle, if there is a problem, opportunity arises from it. Apple must use the
problem to create an opportunity to initiate, plan and implement a project on bringing a better
version of the previous products that they created. Looking from what every model included in
iPhone 13 series are made of, customer will surely be attracted to it. Considering that every
phone from the newest series is the well-developed version of previous iPhone 12. The iPhone
13 series are expensive however, worth buying for especially for every avid fan of iPhones.

RECCOMENDATION
Apple is known for the quality of its products and offers highest end-to-end customer experience
from design to use. It is known as one of the most successful companies in history of
technology related business. Despite releasing a new series, consumers still raised concerns
regarding the models. Aside from enhancing the privacy security system, hardware, software,
and longer battery life, in order for Apple to further succeed they also have to consider building
a smartphone that will last beyond 10 years. Imagine buying an iPhone for $1100 but will only
last for 5 years, definitely not a wise buy for users. However, the average lifespan of iPhones
will be depending on the way user’s using it. Apple must gather all the issues and concerns
raised and use it to make a plan to work in producing the best version of iPhones in the future.