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Avtenta, advanced business solutions

ABOUT…
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GOLDEN DRUM INTERNATIONAL ADVERTISING

FESTIVAL OF NEW EUROPE
It all started in 1993 with a simple idea of bringing together creatives
from different countries to one place – Piran & Portorož

The festival celebrates genius loci, the spirit of the place, and always
lives up to its motto "sharp competition, good school, crazy party and
devilish challenge".

Festival delegates arrive from over 40, mainly New European countries,
spanning from Trieste, Italy to Vladivostok, Russia, and from Helsinki,
Finland, to Tel Aviv, Israel, a region of more than 400 million people in
total.

"New Europe, New Thinking" continues to guide us through the creative,

business and social currents in the region, and introduces a world of
creativity to New Europe and vice-versa.
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20 YEARS OF GOLDEN DRUM FESTIVAL

BROUGHT TOGETHER MORE THAN 26.000 PROFESSIONALS FROM 40

COUNTRIES AROUND THE WORLD

SINCE ITS BEGINNING, MORE THAN 36.000 ENTRIES HAVE BEEN

SUBMITTED TO COMPETE IN THE GOLDEN DRUM COMPETITION.
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KEYNOTE SPEAKERS AT GOLDEN DRUM

In the past 20 years, we hosted a number of Keynote Speakers not only

from the creative industry, but also other walks of life and profession and
we are very proud of it. Here are to name just a few: Sir John Hegarty,
Michael Conrad, Mark Tutssel, Slavoj Zizek, Stefan Sagmeister, David
Droga to name just a few.
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Facts & figures about Golden Drum 2013

• Participants from more than 40 countries

• 900 participants
• More than 100 Young Drummers (under 30 years of age)
• 1,400 entries from New Europe
• Unique Competition divided into two sections – Single Channel and Multi
Channel
• 2 main Juries with 22 jury members
• 105 awards awarded at two Golden Drum 2013 Awards Ceremonies
• More than 30 speakers
• Creative academies, New Agenda sessions, workshops and special
competitions for young talents
• Evening Parties & Daily Social Program
• Extensive media coverage in many European countries
• Social media: over 2.600 followers on Twitter, over 6.000 fans on Facebook
• Website: over 370.000 page views of www.goldendrum.com in 2013
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Delegates @ Golden Drum 2013

Golden Drum 2013 - share of delegates by type of company
School/University Trade association
11% 4%
Research agency
1% Advertiser
Production company 10%
2%
PR Agency
1%
Other
3%
Media agency
3% Advertising agency -
Full service
Media 36%
10%

Individual
16%
Advertisint agency -
Goverment institutions Digital specialized
0% 1% 2%
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Entries @ Golden Drum 2013 vs 2012

Golden Drum - number of entries by countries of New Europe (2012 and 2013) Golden Drum - Number of entries by Agency Network

Country 2012 2013 Country 2012 2013 AGENCY NETWORK 2013

Albania 1 0 Kosovo 0 1 Independent agency 421
Armenia 3 0 Latvia 9 15 McCANN ERICKSON 134
Austria 92 71 Lebanon 24 17 YOUNG & RUBICAM 127
Azerbaijan 0 1 Lithuania 28 19 LEO BURNETT 121
Belorussia 13 2 Macedonia 14 27 DDB 80
Bulgaria 23 44 Moldavia 0 1
OGILVY 79
Croatia 7 7 Poland 141 121
Czech Republic 139 119 Romania 132 113 BBDO 66
Estonia 3 16 Russia 311 311 WPP 62
Finland 40 37 Slovakia 64 59 SAATCHI & SAATCHI 58
Greece 4 16 Slovenia 48 31 PUBLICIS 39
Georgia 4 0 Serbia 51 42 TBWA 32
Hungary 65 55 Turkey 77 143 LOWE 31
Israel 26 28 Ukraine 96 84 Havas 28
Kazakhstan 23 14 Isobar 20
2012 2013 JWT 17
Total number of entries 1438 1394
DRAFTFCB 14
Golden Drum - Number of entries by Groups (2012 and 2013) SCHOLZ & FRIENDS 13
GREY G2 8
Group 2012 2013 GREY 7
A - Film (television, cinema & online) 191 193 Burson - Marsteller 5
B - Press 292 301 Chime Communications Plc 5
C - Outdoor 242 219 OMD 5
D - Radio 49 43 MEC 4
E - Direct communication 76 74 Leagas Delaney 4
F - Design of Brand & Corporate Identity 60 51 IPG 3
G - Digital 99 107 TWIGA 2
H - Mobile 22 26 All Channels Communication 2
N - New or innovative 92 89 Cheil Worldwide 2
Q - Integrated communication campaigns 62 48 OMG 1
R - Direct campaigns 19 38 Just 1
S - Digital campaigns 47 47 Possible worldwide group 1
T - Mobile campaigns 11 3 ICOM 1
T – Events 40 56 Starcom MediaVest Group 1
U - Public relations 92 78 TOTAL 1394
V - Innovative campaigns 44 21
Total 1438 1394
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WYSIWYG
WHAT YOU SEE IS WHAT YOU GET
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SEA, SUN & GOLDEN DRUM

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FESTIVAL’S LOCATION – PHOTO GALLERY

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FESTIVAL’S LOCATION – PHOTO GALLERY

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INDEED, WHAT’S IN IT FOR ME?

• GREAT LEARNING EXPERIENCE & CAREER

ASPIRATION

• EASY ACCESS TO JURY MEMBERS, SPEAKERS,

DELEGATES, GOLDEN DRUM STARS AND LONG-
TERM FRIENDS

• FRIENDSHIP & CULTURAL MIX

• GREAT NETWORKING & PARTYING

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MAIN THEME OF GOLDEN DRUM 2014

In 2014, we will focus this year around “Creativity, Content, Happiness”.

Creativity is still at its core and being a creative is a tough job. Yet, today
this is not enough. On one side we see and experience constant
innovations and new technologies, yet without purpose and content they
are less relevant, interesting.

On the other side, people – as consumers – expect and want interesting,

relevant, entertaining content that will lead to action and reaction.

Combined with emotions, gut feelings and experience it will lead to

success and happiness to those who create communications, to clients
and last, but not least, to consumers.
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FESTIVAL’S PROGRAM (confirmed as per July 4,

2014)

Tuesday, October 7, 2014

• Screening of entries
• Golden Drummers Get Together Party

Wednesday, October 8, 2014

• Content
• Google / Youtube
• Creativity
• Creative Academy by DDB, David Sandstroem, CEO, DDB Stockholm
• PR Academy by MSL Group, Sebastian Hejnowski, CEO, MSL Group,
Poland
• Golden Drum Award Ceremony & Opening Party
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FESTIVAL’S PROGRAM (confirmed as per July 4,

2014)
Thursday, October 9, 2014
• Creativity
• “A Day of Creative life in Brazil«
• Roberto Vilhena, Chief Creative Officer, Artplan group, Rio de Janeiro,
Brazil
• Eiji Kozaka, Art Director, WMcCann São Paulo, Brazil
• Denis Peralta, Art Director, Talent, São Paulo, Brazil
• Pedro Rosa, Art Director, AlmapBBDO, São Paulo, Brazil
• Happiness
• »Turning human understanding into business advantage«, John
Kearon, Chief Juicer, Brand Juicer, UK
• Workshop
• “Storytelling”, Warwick Cairns, Consultant Strategist, The
Effectiveness Partnership
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FESTIVAL’S PROGRAM (confirmed as per July 4,

2014)

Friday, October 10, 2014

• Creativity
• Creative Academy by McCann - »Truth Central« seminar
• Content
• “New Agenda” sessions talk about current and future trends
• Lean In Startup, Dan Toma
• »Personal views on brand journalism, content with global
brands”, Johan Jervoe, CMO, UBS Bank, Switzerland (ex-CMO of
McDonalds and Intel)
• “Art Copy & Code prototyping” workshop by Google (for Creative
Directors)
• Golden Drum Award Ceremony & Closing Gala Party
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FESTIVAL’S PROGRAM

• Two of the strong Festival’s values are sharing knowledge and developing
talents. The Golden Drum Festival’s vision is to become the key learning
spot for young talents, creatives, marketers and others who believe that
there is no better time to work in the advertising industry than here and
now.

• We organize a range of educational, knowledge-sharing and networking

sessions aimed at Young Drummers (special competitions, portfolio speed-
dating, workshops and masterclasses).

• Workshops
• Warwick Cairns, The Effectiveness Partnership, UK: »Storytelling
workshop« (90 minut)
• EACA Advertising Masterclass (content to be confirmed)
• Q&A’s with Brazilian Creative Professionals
• Portfolio speed-dating with Jury Members
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AWARD COMPETITION

• Single Channel – 9 groups / Multi Channel – 8 groups

• Two new Groups – Branded Content & Media
• Group “Digital campaings” now includes also Mobile campaigns

• Awards: Silver Drum, Golden Drum, Grand Prix

• Main awards: Brand Grand Prix, Tartini Award (Indepedent Agency of the Year),
Golden Rose (Agency of the Year), Golden Net (Network of the Year)

• New award – Good Cause Grand Prix: social and charity entries awarded with
Golden Drum award to run for one Grand Prix award (18 points – same as
Grand Prix for Integrated Campaigns)

• Other awards: Golden Watch / Virtuoso Awards

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GOLDEN DRUM JURIES

SINGLE CHANNEL JURY

• Jury President: Andreas Pauli, Chief Creative Officer, Leo Burnett GmbH Frankfurt,
Germany
• Jury Members:
• Mihai Gongu, Executive Creative Director, GMP Advertising / Partner of JUNG v.
MATT, Romania
• Peter Darovec, Executive Creative Director, Ogilvy Bratislava, Slovakia
• Gal Erbežnik, Creative Excellence Consultant, Slovenia
• Gökhan Erol, Executive Creative Director, Board Member, Medina Turgul DDB,
Turkey
• Danil Golovanov, Creative Director, Red Pepper, Russia
• Gabor Havasi, Chief Creative Officer, McCann Budapest, Hungary
• Laura Iane, Co-Creative Director / Art Director, Saatchi & Saatchi Romania,
Romania
• Mariusz Pitura, Creative Director, LemonSkyJWT, Poland
• Richard Stiebitz, Creative Director, Wunderman, Czech Republic
• Nikola Vojnov, Creative Director, New Moment New Ideas Company Skopje,
Macedonia
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GOLDEN DRUM JURIES

MULTI CHANNEL JURY

• Jury President: Andreas Dahlqvist, President, McCann Creative
Leadership, Council & Chief Creative Officer, Commonwealth//McCann
• Jury Members:
• Igor Mladinović, Creative Director, Imago, Croatia
• Bernd Wilfinger, Creative Director, Wien Nord, Austria
• Igor Kirichi, CEO, BBDO Moscow, Russia
• James Caporimo, Executive Creative Directo, Y&R New York, USA
• Janez Rakušček, Executive Creative Director, Luna\TBWA, Slovenia
• Lars Samuelsen, Strategic Digital Director, Uncle Grey, Denmark
• Magdalena Drozdowska, Executive Creative Director, DDB Poland,
Poland
• Michal Pastier, Digital Creative Director, Zaraguza, Slovakia
• Mihai Fetcu, Creative Director, Geometry Global Bucharest, Romania
• Tatyana Fedorenko, Creative Director, Leo Burnett Ukraine, Ukraine
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KEY DATES

• Entry submission deadline: August 19, 2014

• Deletages’ Early Bird registration: September 16, 2014

• Fees & payments http://www.goldendrum.com/delegates/fees-payment-
10626/
• Special Offers http://www.goldendrum.com/delegates/special-offers-10627/

• Festival: October 7-10, 2014, incl. 2 award shows

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SPECIAL OFFERS

• Delegate Passes (discounts valid for Full Registration

and Young Drummers only)
• 10% off - 2 x Delegates' registrations
• 15% off - 3 x Delegates' registrations
• 20% off - 4 x Delegates' registrations
• Young Drummers Pass at a reduced rate of 330 EUR
(born after 10 October 1984)
• Discounts for delegates’ registrations – see “Special
Offers” / for group discounts (5 or more) – please contact
festival office (info@goldendrum.com)
• Regional meetings – assistance can be provided, please
contact festival office
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TRAVEL

• plan to arrive on Tuesday, October 7

• check accommodation rates

• book your flight through our partner – HRG

• book your transfer through our partner – GoOpti

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Follow us! Visit us! Contact us!

Follow us!
@Golden_Drummer
https://plus.google.com/102843311464947354151/about
https://www.facebook.com/GoldenDrumFestival

Visit us!
www.goldendrum.com
https://www.youtube.com/channel/UCPGOd_BPlKFrdB1e16jjV7w

Contact us!
info@goldendrum.com
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Need assistance?

Barbara Krajnc, Executive Director of the Golden Drum Festival

E: Barbara.krajnc@soz.si

Borut Odlazek, Communication Manager

E: borut.odlazek@soz.si

Festival’s Office
info@goldendrum.com
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