The CD-R King has initially been known for selling affordable products, and the leading

supplier of their company is from China which has a 6% warranty provision. In the early to mid-
2000s, CD-R King has rapidly grown. They put many branches in the Philippines, and the
objective of their company is to put CD-R King in every town. During this period, the store's
popularity soared. According to anecdotal data, people who gradually became aware of
consumer tech items came to think of CD-R King as the go-to store for all electronics-related
requirements. The sparkling businesses with the bright yellow sign bustling with consumers
were commonplace.

However, the company's growth and popularity go along with consumer complaints. Numerous
customers questioned the products' quality, with some accusing the business of selling
substandard goods that damaged or fell apart far too quickly. The main reason for the downfall
of their company is the quality of their product, and they don't secure the satisfaction of their
customer because they offer their product in the market at a low price also cheap rate.

For all companies, quality control is essential. Therefore, for the company of CD-R King,
they have to include the vital aspect for producing a high-quality product and achieving the
people's satisfaction. They focused on pricing their products and building another branch of their
physical store because their vision is to provide every Filipino with the latest technology at an
affordable price. Its company's concept does not satisfy its customers, which is a significant
cause of their sales decline.

The poor quality of their products can increase the complaints of their consumer. As a
result, they will receive negative comments from their customers, damaging their company's
reputation. They don't figure out the outcome if they focus on particular strategies and if these
decisions ensure their company's stability. They focused on the products in demand, but they
didn't see the possible outcome of the products bringing satisfaction to the customers because if
they indicated the factors that would affect the fulfillment of their consumers, they would earn
the loyalty of their consumers. It can be the cause of increasing their sales.

The majority of consumers nowadays are willing to pay a higher price for higher quality
rather than pay a lower price for the even worse quality. Quality over price is nearly always the
more sustainable option since it reduces waste, increases efficiency, and promotes firms that
place a premium on value. Investing in a high-quality product saves money since it needs to
substitute less frequently, encouraging corporate social responsibility.