II.

MARKET ANALYSIS
A. Customer Profile

WHO ARE THEY? HOW DID THEY FIND PAIN POINTS

US?
- 20 and above years - Hesitant on buying e-
old - Through our social media bike upon hearing
platforms initial payment
-Male/Female
- Through tarpaulins - Maintenance and
-Anyone who can repair are costly
afford to buy an e-bike -Through distributing
flyers/leaflets
-Mostly employees
 WHAT THEY WHAT THEY DO
WANT TO KNOW? NOT WANT?
- Battery life span - Expensive price
- Distance covered - Limited usage time
- Charging time - Costly maintenance
- Price and e-bike and repair
features
- Advantage and
disadvantage

WHAT DO THEY BUY FROM US?

- Reasonable price and awesome features - Excellent quality
- Easy to use and increased range
- Charging time