BUSINESS RESEARCH METHODS

ASSIGNMENT NO.1

SUBMITTED TO Dr. SHUMAILA

SUBMITTED BY
ABDUL REHMAN EJAZ BBHM-F19-014

TALHA AZIZ BBHM-F19-028

SUBMISSION DATE: 2nd, Sep, 2020

 BUSINESS RESEARCH MODEL

Independent Variables Mediating Variable Dependent Variable

(IV) (MV) (DV)

Physical Quality

Staff Behavior

Brand Identification Customer Satisfaction Brand Loyalty

Trust

Environment
Business Problem:

How to maintain customer satisfaction and brand loyalty of our products or service?

Marketing problems:

Machine often gets break down and issues regarding the maintenance of its spare parts.

Challenge:

 To capture the user's of another brand like Samsung L.G

 Making brand image

Focus of research:

 Satisfaction of our customers

 Increase our brand loyalty with customers
 Increase in our market share
 Maintaining good relation with our customers

Intended Outcome:

 Customer’s trust towards our products and services especially when they become
comfortable with our well skilled technicians.
 The recommendation of our brand from our customers to others.
 Increase in brand loyalty and brand awareness
 Our brand portrays the image of environmental friendly products.
 Increase in market share and value