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1. What kinds of advertisements do you watch?

You know there are many kinds of advertisements, from


traditional to the more advanced digital ones that use
often spot when you browse websites or social media.
Personally, I’m big on social media advertising
because I can watch them at my own pace, whereas
adverts on television, for example, are only screened for
a few seconds so I might miss out on some important
information. Another merit of social media adverts is
their very creative and interesting content, drawing a lot
of attention from netizens. I love reading their comments
about the advertisement to reaffirm my belief about the
product or service quality.

 browse websites: lướt web


 I’m big on: Tôi thích
 at one’s own pace: (làm gì) ở một tốc độ của
riêng mình, (nghĩa bóng: tùy thích)
 merit: điểm hay, lợi thế, lợi ích
2. Where can you see advertisements?

Advertising is literally ubiquitous at the present time.


You would most likely encounter an advert, whether it
be in traditional or digital form, wherever you go or on
whatever digital platform you use. I mean, it’s now
harder to avoid advertisements than to see them. When
you are commuting you would easily catch sight of a
random poster hung on a tree or a banner attached to a
post on the street. When you scroll your Facebook wall
I’m sure you would notice an advert every few seconds.
 ubiquitous (adj) có ở khắp nơi
 encounter (v) gặp, chạm trán
 catch sight of: gặp, nhìn thấy
3. Have you ever bought something because of its
advertisement?

I would say yes. Many times in fact. I’m easily drawn to


sensational headlines and shiny eye- catching items
artistically portrayed by the hands of marketers and
designers as I watch advertisements. One time I made
the impulsive decision to purchase an extremely pricey
wireless speaker only because my favorite celebrity
endorsed it and touted its incomparable functions after
watching an advert in which he featured, only to regret
later.

 I’m drawn to: tôi bị thu hút bởi


 sensational headlines: tiêu đề giật gân
 eye-catching: bắt mắt
 impulsive decision: quyết định bốc đồng
 pricey: đắt đỏ
 endorse: đóng quảng cáo
 tout: chào khách, chào hàng
4. Do you watch advertisements from the beginning
to the end?

Only if I find the adverts fascinating and if they


promote products that I care about. Most of the time
those adverts that I saw on social media are
just scams, featuring useless items or services or
even exaggerating the efficacy of them. I skipped
those ads as soon as they popped up. Recently there
are a slew of advertisements about medicines on
YOUTUBE that purport to cure all. To me they are
nothing but snake oil that tricks people into wasting
their money.

 fascinating: thú vị
 scam: trò lừa đảo
 exaggerate: phóng đại
 a slew of: rất nhiều
 purport: mục đích là, có ý là
 snake oil: trò tiếp thị gian lận, lừa đảo

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