Business name: BEAU:HOUSE OF FASHION

Type of business: Clothing Business/Fashion Boutique

SWOT ANALYSIS
Beau: House of Positive/Helpful Negative Harmful
Fashion
(SWOT ANALYSIS)
INTERNAL Strength Weaknesses
 Wide range of  Too dependent
products in new fashion
 Diversified trends
Global  Too dependent
Presence in third party
 Excellent suppliers
Financial  Low quality to
Performance maintain
affordable price

EXTERNAL Opportunities Threats

 Their Buyers  A lot of
Personas competitors
improving  The quick
his/her lifestyle change of
with more fashion trends
opportunities to
spend
 More purchases
Online
(Expanding the
Business in the e-
commerce industry)
Conclusion:
After conducting the SWOT ANALYSIS in Beua:The House of Fashion. The
Strength of the this business are they Wide range of products also,
Diversified Global Presence and Excellent Financial Performance. While
the Weaknesses are Too dependent in new fashion trends and Too
dependent in third party suppliers. While Low quality to maintain affordable
price. Moreover the Opportunities are opportunities and Their Buyers
Personas improving his/her lifestyle with more opportunities to spend Also,
More purchases Online (Expanding the Business in the e-commerce
industry). Lastly the Weaknesses A lot of competitors and The quick
change of fashion trends. Due to this SWOT ANALYSIS I already know the
possible risk and good outcome of the business that I want to pursue.