Aragon Research ' 10 Digital Categories We’re Watching in 2019 Presented by Jim Lundy, CEOAragon Research Welcome to today’s webinar! Here are some helpful tips for success: The webcast is being streamed through your computer, so there is no dial-in number. Please make sure your computer speakers or headphones are turned on and the volume is set to an audible level. Webinars are bandwidth-intensive, so closing any unnecessary browser tabs will help conserve your bandwidth and prevent issues. If you are not seeing the slides advance, please refresh your browser and clear your cache._ aa Today’s Presenters A 4 Katie Woodtord vim Lundy. Marketing Associate CEO Aragon Aragon Research ResearchAragon + Company Overview + Aragon’s Coverage Areas + 10 Digital Categories We're Watching in 2019Aragon Key Company Facts Year Founded Clients Key Offerings Growth Locations. 2011 140+ clients Advisory services Research subscription 35% year-over-year growth rate Morgan Hill, CA San Francisco, CA Phoenix, AZ Westport, CT4 Aragon Aragon Research Services Research Business and IT + Objective, Thought actionable i insights Leadership Consulting * Strategic . advice Advisory * Personalized Research approach + Visual ResearchThe Aragon Difference Aragon + Strategic Advice from Lead Analysts + Defines New Markets Before on Others Advisors» > Za + Executive Business we i, f Experience so “ _ + Written and Visual Research 4Defining New Markets Before Others mason Digital Transaction Sales Engagement ee ~L Mmvvenerton New Digital Business igital Busi Digital Work Hubs Markets Platforms Workflow and ) ; Global Mobility Content Automation Management (GMM)Visual Research Aragon ‘Smart Cites: Powered by ts Research that combines Integrated intelligence traditional document-based research with video and audio content Hot Vendors in Sales Engagement E®@ Video is embedded or standalone = Two-minute videos that deliver technology insights faster 4 Al Trends and Predictions Visual Research is exclusive to Aragon ResearchWhy Visual Research? Aragon Visual recall: up to 80% recall of videos seen in the last 30 days Immediate recognition: video images are processed 60,000x faster than text Increases learner engagement, participation, and satisfaction Accelerates understanding of complex topics, trends, and marketsWhat Are Visual Forecasts? + New forecast offering as part of the BIZTEX Plus service * Includes validated market forecasts + Exclusive to Aragon: the Visual Forecast component © Built-in video overview of the 6-year forecast Aragon Research eto oa foe oe (eet ge, Aragonsy Aragon @® Research Introducing BIZTEX Plus and Visual Forecasts9 June 2018 | Research Note 2018-21 ‘Autor: arian Bowles opie: Smarter Cites ‘Summary ‘As increasingly mobile individuals and enterprises Qravitate to urban areas, cities must use technology to ‘compete for talent and manage resources. Making assets land agencies smarter, more collaborative, and more engaging with Artificial Intelligence (Al) and the Internet of Things (107) is becoming a strategic imperative. Aragon ResearchPRINTED RESEARCH VISUAL RESEARCH =, “a‘As increasingly mobile individuals and enterprises gravitate to urban areas, cities must use technology to ‘compete for talent and manage resources. Making assets and agencies smarter, more collaborative, and more ‘engaging with Artificial Inteligence (Al) and the Internet of Things (oT) is becoming a strategic imperative.RESEARCH FIRM 451 Researct Aragon Research Forrester Gartner IoC Ovum Sirius Decisions VISUAL RESEARCH xxxxx x Ss, ceRESEARCH FIRM 451 Research Aragon Research Forrester Gartner IoC ovum Sirius Decisions VISUAL RESEARCH xx xxx x 4S 8, =, ceToots for Business Leaders ‘Aiea inaigence Visual Research Videos Communications ‘I Toots Blockenain Regular Analyst inquiry Content Anayties ‘Communications & Collaboration {Exclusive Aragon Uvel Podcasts Content Management Digital Business Digital Business Learning. Digital Transaction Management ‘ates Enablement Toler Management Laing &“Aragon forecasts are real num! Their data and market under successfully entWhat Clients Are Saying “Aragon bul strong reatonships with thei clients and is able to oer a cferent level of personal serie, and frank a much deeper Dorspective and st of insights because ofthat knowledge. That's something that you just don't agoneraly see with most analyst firms Whitney Bouck C00, Hetlosign ‘Jim Lundy has been a trusted ackisor to me and my staff for years. Hs insight has helped us make ‘more informed technology decisions.” Brad Samargya Global Chief Learning Officer, KPMG ‘One of the hard things about investing in technology is knowing when you are timing your investment withthe market. Jim and Aragon Research do a very {good job of helping us understand where technology trends are fling from the perspective of emergence, adoption, and commoditization.” Jen Grogono CEO, ustu:2019 Research Topics Ata Gla Aragon 2. Et + Attica Inteligence + Cloud + Collaboration and ‘Communication * Content Management + Corporate Learning + Customer Journey Mapping + Digital Business Digital Transaction Management Digital Workplace Enterprise Video Marketing Mobile and loT Robotic Process ‘Automation Workflow and Content Automation Sales Security Talent and HOMArtic ntl Customer Journey Mapping Enterprise Video Sales & Marketing > Web & 00 rcrstoate + Catamarans + Saenengagernt Confrnena Gomera! 2 Gitte soamey 1 Sas coasings Sige Asian Seong eee tearnng| Machine ae + sourey Usencg a2 + caw {Deep ear 2 Snead eee ares 1 tang Atomaton collaboration & Communication Digital Business Leaders Talent & HEM ue + Dota snes + Dal atoms Stereo roa es ae Team Calaboration + Gustomer Journeys eee ig eopecotne a cereee aa Satin Als Cognive Po + Corporate Learning [Content Management Digital Transaction Management Mobile & oT Workflow & Content Automation 7 lout Contr gmt = Blokshin ~ panne Pees 1 Gone anayce Dey oes ee 2 ec Bueont + Bremen Gonerton 2 Mbit ops 5 Dit Asset Wart inert poe ee 2 Worn + Content Services ‘Advanced DTM. eae + Content Anaiytics: 1 Wen Corporate Learning Digital Workplace RPA Meena Bittavenat? ae 2019 Research + Leaming Content : a = Convergence of APA 8 i a loosely ea Bran Topics 1 Suet Gohng eas Soe + Almtegaton ee ‘ In DepthHuge 2018 for Visual Research new! Decision Management (me crete 2ee Blockchain and DTM new! Microsoft SWOT on Al Strategy new! Globe for Enterprise Four Trends in Al & @hitro PBartasy Hot Vendors in DTM Video The Intelligent Contact Center Vendor Power Rating eo ‘Smart Cities, Part I!The Shift to Digital Categories Aragon Creating a Differentiated Category Can Lead to Market Leadership Intelligent Content 2017 2018 2019 eens eeemesteueeTech Arc for New Digital Categories Aragon aTech Arc for New Digital Categories AragonTech Arc for the 7peragon Digital Workplace — (Ble oner ramet a ‘chneeteoatinesteyamiomanenyDTM as a Business Application Framework Aragon ee git DTM Framework _ 1. Business Application pictal 2. Fast Deployment Transaction 2 oe Management 3. Ease of Use N Wi 4. Ease of Integration ee 5. Cross EnterpriseThe New Work Hub: Sales Engagement Platforms PABV00 Separate Apps and Manual Labor Sales Engagement Platforms S, Hil QePhase II - Digital Business Platform Business Applications Vertical Applications/Processes Horizontal Apps/Processes Models/Templates Components/Services Inteligent Agents/Bots Edge Machines & Sensors Simple Dedicated Sensors Poly-Functional Sensors Controllers/Aggregators Functional Robots Generalized Robots ies Virtual immersion Wearables Identity Profiles Industry 4.0 Blockchain Nano Technologies Presence: Patterns Administration Data & Events| Profies Directories Aragon Process ‘Workflow/Orchestration Contentyknowledge Mgmt. Persona/Journey-Based Collaboration/Cases RPA/Intelligent/Goal-Driven AL& Analytics Descriptive Analytics & Mining Proscriptive/Predictive Analytics Digital Assistants Machine Learning Deep Learning Cognitive Computing APIs, Services, & Microservices Data Transformation Legacy Leverage Low-Code Development Big, Fast, & Dark DataWorkflow and Content Automation eaeechGlobal Mobility Management przae Ce erty VV Pret ro) 2 ia] fa FS fy Ly 5The Rise of Intelligent Content Analytics Rescaren sument Analytics: Revenue Identification ComplianceThe Eras of DTM and Content Digital —4 om Content Analytics Era — "Actionable Insight” Content ‘Automation Era (WCA) Digital Transaction “Content in Motion” Management Era “Eliminating Paper” ECM Era “StoreManage" Document Era Intelligence “Create/Replicate” >Conversational Al in the Workplace Aragon Full Language And Action Digital Assistants Phase Il Initiate Actions ‘Al Chat Bots Specific Skillset JApple Amazon Phase Il MSFT Google B A Chat Bots w Phase | 2015 2017-2018 = 2019 2020-2021 Answer Questions Voice SearchConversational Al - Building the Intelligent Enterprise 95222: Automate Enterprise Automate Work Processes Digital Digital Business Workplace PlatformAragon Intelligent Contact Center Researon B Resourcesprzae The Rise of Meeting Automation Platforms a os coe fo Avoirors:Coming in 2019: Sales Coaching and Learning Heese And more!Aragon Research Key Takeaways: The world is going digital. + Focus on new categories. + Leverage them to drive business outcomes. + Don’t wait to get started.10 Digital Categories We're Watching in 2019Join our guest network. ° Access to free research Schedule a complimentary consultation. Sd info@aragonresearch.com 1 (888) 650-2586 We’re searching for 2019 Hot Vendors. a4 Nominate now: aragonresearch.com * §? research Next Steps