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Graduate programs Global hospitality education 2
03 — 07 → 22 — 25 →
Why choose Les Roches? Our graduate programs
08 → 26 →
The world is your campus Admission and application
09 — 12 → 27 — 31 →
Living in Crans-Montana Immersive teaching –
face-to-face or remote
13 — 16 →
Living in Marbella 32 — 35 →
A world of opportunities
17 — 20 →
Living in Shanghai 36 — 38 →
Our global family
21 →
Spark: Innovation Sphere 39 →
by Les Roches Awards and accreditations
Graduate programs Global hospitality education 3
Les Roches, one of the world’s leading For those with big dreams
hospitality business schools
and even bigger plans
Johnny Qin
China
MBA, Class of 2020
Graduate programs Why choose Les Roches? 4
Open doors
Access to a global network
Spark your creativity →
of 13,000 alumni.
Grow your business ideas
in our innovation sphere.
Graduate programs Why choose Les Roches? 6
Our manifesto
Be a pacesetter
Generous in style
and open to the world.
Be a change-maker
Ask the questions
that create space for the new.
Be a truth-seeker
Have the confidence to challenge
and the vision to lead.
Be fearless.
Be Les Roches.
Graduate programs Why choose Les Roches? 7
Les Roches
in numbers
2,325 100+
Some of these important numbers are big,
including the number of nationalities we’re
delighted to host on campus. Others are
small, such as the number of students per
faculty member. Together, they add up Total student population Number of nationalities
to the unique Les Roches offer.
15:1
Student to faculty ratio
40%
Europe
46%
3 Asia Pacific
7%
Average internship opportunities
per student each semester
7%
Americas
2019 data
Graduate programs The world is your campus 8
The world is
your campus
Crans-Montana, Switzerland
Tradition meets innovation in
the heart of the Swiss Alps.
09—12 →
Graduate programs Living in Crans-Montana 9
Living in Crans-Montana
Murat Aslan
Turkey
PGD, Class of 2018
Graduate programs Living in Crans-Montana 10
Pré-Fleuri
A-B-C
Crans-Montana E MONT
Residence
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ALE
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CA
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Restaurant Station
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PO
TO
Saint François
N
Residence Sierre
E
Basketball Court
A
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LE
and Soccer Field
EN
S
CI
IE
AN
R
Fitness Gym
R
L’
E
M
DE
O
FU
N
S
E
E
TA
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RU
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CU
IN
A
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LA
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Villa Old Farm S
E
D Les Rocailles
Petit Paradis Digital Media E
T Residence
Hotel Studio U
O
R
Dorms Main
Campus
5
in Switzerland and beyond. Better still, from
Geneva or Zurich international airport,
you can reach anywhere in Western Bordering countries
Hop over to Austria, France,
Europe within two hours or so. Germany, Italy and Liechtenstein
1
Switzerland
Is ranked world’s most
innovative country
By train from Sierre:
Milan
( 3hrs 10mins )
Montreux
( 1hr 30mins )
Don’t miss:
Cheese and chocolate factories
of La Gruyère ↗
Vineyards of Lavaux ↗
Living in Marbella ↗
Main
Entrance
Main
Entrance
House of Colours
Bistro
Classrooms Residence
Le Marché One
Restaurant Restaurant
Le Marché One
Restaurant Restaurant
Residence
Exeperience
The surrounding region of Andalusia is also home Room
Tennis
Wine
A modern campus
This is sun-kissed innovation. Marbella campus is the
Yogi Healthy
second of two physical locations for our Spark global
innovation sphere. Spark is a living innovation lab,
where you’ll get to work with some of the brightest Fine dining
stars in Spain’s – and Europe’s – start-up ecosystem. As you’d expect from a hospitality management
For more on Spark turn to page 21. → school in a country with more than 170 Michelin
stars, we take our food very seriously indeed.
The campus also features four professional kitchens
You can enjoy healthy meals and delicious
– tailored to different resort restaurant concepts
drinks at the following campus spots:
– as well as a demonstration bar, front office,
housekeeping office, and hotel room. Other learning
facilities include a state-of-the-art classroom with Le Marché ONE: Origin Nature Essence
Apple technology, Mac lab, plus a traditional and Buffet International fusion cuisine
digital academic library.
House of Colors Bistro El Olivo
Light meals and snacks Fine dining
Paris
( 2hrs 35mins )
Cordoba
( 50mins )
Don’t miss:
The Pompidou Museum in Málaga ↗
Living in Shanghai
Elena Suh
Argentina/South Korea
PGD, Class of 2017
Graduate programs Living in Shanghai 18
Students
Canteen Basketball Courts
NANCHEN E RD
Shanghai University
Bus terminal Shanghai Normal
Bus
University Clinic
Station
DINGXIANG RD
Print
Shops
East Gate
Les Roches Jin Jang
Building
DINGXIANG RD
YUNHA
I RD
Shanghai Institute
of Technology
Library
LINHAI RD
Shanghai is a place of surprises – a city of dazzling
contrasts. Traditional marketplaces operate
Southgate 1
alongside luxury shopping centers; new, cutting-edge Southgate 3
A modern campus
Located on the spacious campus of Shanghai
Normal University, Les Roches Jin Jiang
offers the latest facilities and technology in
a traditional university setting. This includes Fine dining
digitally optimized classrooms, custom-built As you’d expect from a hospitality management
demonstration areas, a library, two computer school, we take our food very seriously indeed.
classrooms, and communal study spaces for You can enjoy healthy meals and delicious
group collaboration. You can also plug into drinks at the following campus spots:
Spark, our global innovation sphere.
For more on Spark turn to page 21 → Lily Flavors
Banquet dining À la carte restaurant
Hong Kong
( 2hrs 40mins )
Yu Garden ↗
( 2hrs 15mins )
The Forbidden City and Great Wall
By plane from Shanghai: By plane from Shanghai:
in Beijing ↗
Seoul Tokyo
( 1hr 55mins ) ( 2hrs 55mins ) Terracotta army in Xi’an ↗
for enquiring minds eager to carve new We ignite the creativity and entrepreneurial
instincts of our industry partners, as we invite
paths. As we educate the change-makers of them to develop and test new hospitality
solutions in living laboratories.
tomorrow, we equally commit to nurturing
the ideas and businesses that will become We Incubate
We incubate – on campus – disruptive ideas and
next-generation hospitality. businesses developed by our students and those
we invite from the wider start-up ecosystem.
Meet Spark, the innovation
sphere by Les Roches ↗
Robotics
WebApp/ecommerce
AV/VR/XR
Blockchain
Product technology
programs
Decoding Business field trip 6 months
Transformation Bootcamp
4 weeks
Through a curriculum integrating immersed in business modeling Duration: This Postgraduate Diploma provides Once you’ve completed the Postgraduate Duration:
business strategy, management theory and entrepreneurship, leadership 2 semesters career changers with a comprehensive Diploma curriculum, you can continue 2 semesters
and real-world problem-solving, this development, sustainability, strategic foundation in hospitality business your studies for one semester in Total US credits:
Total US credits:
MBA will give you the skills you need marketing, and digital disruption. management. It includes a business Switzerland if you meet the MBA 28
39
to thrive in senior managerial positions. field trip and a six-month professional qualifications.
The MBA is also designed to test your Intakes: Intakes (Switzerland and Spain):
internship.
Taught over two semesters, the MBA knowledge in the real world. As our The Postgraduate Diploma can be studied March and September
March and September
has been developed in collaboration most advanced degree program, it If you don’t have a background in in Switzerland, Spain or China.
Intakes (China):
with industry experts to ensure features two field trips and a real- hospitality, you’ll first enter a March and September
maximum relevance to hospitality world consultancy project. two-week Hospitality Immersion
trends and demands. You’ll be program – available at all our campuses.
Entrepreneurship Capstone or
Business field trip Business field trip Consultancy Project
Business field trip
Network and industry leader Network and industry leader
meetings meetings Network and industry leader meetings
Les Roches reserves the right to modify the list of courses Les Roches reserves the right to modify the list of courses Only available at Marbella campus
at any time and without notice. Please refer to the Academic at any time and without notice. Please refer to the Academic
Catalog for the latest course information. Catalog for the latest course information. Only available at Shanghai campus
Graduate programs Our graduate programs 24
This Master’s is for the innovators You’ll also upgrade your leadership Duration: This program combines the traditional skills needed to make the right Duration:
of tomorrow, preparing you for a skills – applying new knowledge 2 semesters Swiss ethos of luxury hotel management executive decisions. 9 months
leadership career in hospitality strategy, to real projects. (+6 months capstone or internship) with the latest strategies in operations, (+6 months internship)
You will learn business management
entrepreneurship, revenue optimization digital marketing, talent and leadership.
The program is divided into three Total US credits: theory, develop in-depth knowledge of Total US credits:
and digital transformation.
modules. Combined, they cover the 36 Whether you have a hospitality the wider hotel management perspective 40
During the 12-month program (plus essential digital technologies of the Intakes: background or are changing career, and have the opportunity to prove your Intakes:
capstone or internship), you’ll mix hospitality sector, the development of March and September you will be exposed to the operational professional skills in a real-world work March and September
with leading faculty and experts, effective strategies, and the leadership management issues and strategic choices environment during the internship.
exposing you to innovative business skills needed to bring digital that hotel managers face, and gain the
models and entrepreneurial thinking. transformation to organizations.
Module 1 Module 2 Module 3 6-month internship F&B Practical: Service & Kitchen Operation Strategic Hotel Management in 6-month internship
or capstone project a Global Environment
Rooms Division Practical: Housekeeping
Mastering Digital Technologies Developing Sustainable Leading your Organisation into
& Front Office Revenue and Asset Management for Hotels
and Innovation in the Strategies and Business Models the Digital Transformation
Hospitality Sector
Food & Beverage Operation Management Entrepreneurship and Business
Modelling for Hotels
Finance and Value Creation* Revenue, Channel and Implementing and Leading the Design and Facilities Management
Demand Management* Digital Transformation* Event Design and Management
New Trends and Disruptions Rooms Division Operations Management
in Hospitality Design Thinking and Innovation Applied Project Management Sustainability in Business Development
Finance and Performance Management
Effective Technologies in Advanced Digital Marketing Customer Experience, Service for Hotels Applied Project (Capstone Project)
Operations and Service Strategies and Tactics Excellence and Personalization
Service Marketing in a Digital Age
in the Digital Age
Data Base Management and Ethics, and CSR in the
Global People Management in Hospitality
Artificial Intelligence Connected World Sustainable Hospitality
Business Strategies, Design
Performance Measurement New business models and start- and Development
and Business Analytics up ecosystem in hospitality
Leadership Awakening:
Multicultural Leadership,
Emotional Intelligence, Talent
Management and Teambuilding
Decoding Bootcamp
(4 weeks) Business field trip
Business field trip
Mobile applications, web sites, Meet and network with
and eCommerce performance industry leaders Meet and network with industry leaders
Les Roches reserves the right to modify the list of courses Les Roches reserves the right to modify the list of courses
at any time and without notice. Please refer to the Academic at any time and without notice. Please refer to the Academic
Catalog for the latest course information. Catalog for the latest course information.
Graduate programs Our graduate programs 25
This Master’s program will prepare Through a practical and field-work Duration: The Executive Master’s program offers This learning is followed by Duration:
you for leading marketing projects learning approach, you will explore 9 months you the flexibility to combine your six months of industry experience. 6 weeks on campus over 9 months
and developing effective marketing new marketing tools, innovative trends, (+6 months internship, optional) current career with advanced studies You may complete this at your current (+6 months internship, optional)
strategies. These skills are highly and technologies, to equip you with the in hospitality management and company or through an internship
Total US credits: Total US credits:
sought after by luxury tourism knowledge, skills and abilities to define leadership. Over nine months, this arranged by Les Roches Marbella.
36 – 39 depending on internship 32 – 35 depending on internship
companies – as well as related sectors successful marketing strategies for luxury hybrid program blends faculty-supported
such as premium brands. brands in a business environment. Intakes: distance learning with six one-week Intakes:
September sessions of on-campus courses and September
networking activities.
Marketing Concepts Building Luxury Brand Equity 6-month Internship (optional) A Practical Approach to Protocol Crisis Management 6-month internship (optional)
and Etiquette
Sustainable Luxury and Ethics Financial Statement Analysis and International Human Resources
Performance Management Advanced Hospitality Operations
Luxury Fashion and Lifestyle Trends International Business Strategy in Hotels
Strategy and Value Creation in Luxury Marketing Strategies for Hotel Management
Experiential Marketing Hospitality Real State and Investment
Leadership and Talent Management Entrepreneurship and Business Modeling
Agile Digital Marketing for Luxury Businesses in Luxury Brands Project Management
Leadership and Organizational Behavior
Strategic Data Analytics for Decision-making Luxury Event Management and Applied project
Communication Advanced Finance and Budgeting
Customer Relationship Management
in Luxury Applied Project Revenue Management
Please note, there is an exit route Please note, there is an exit route
after the first academic semester. after the first academic semester.
This is followed by a 6-month internship, This is followed by a 6-month internship,
which is compulsory to obtain the which is compulsory to obtain the
PGD in Marketing and Management for PGD Executive in International
Luxury Tourism. Hotel Management.
Les Roches reserves the right to modify the list of courses Les Roches reserves the right to modify the list of courses
at any time and without notice. Please refer to the Academic at any time and without notice. Please refer to the Academic
Catalog for the latest course information. Catalog for the latest course information.
Graduate programs Admission and application 26
Minimum age 24 for Executive Master’s With such high demand for places,
23 for MBA
we recommend getting your application
in as early as possible.
21 for all other programs
For more information, head to:
Qualifications Bachelor degree for all programs
lesroches.edu/apply ↗
For non-degree holders with professional hospitality experience, please make inquiry
of your program eligibility via Educational Counselor.
English level Must be proficient enough for higher education studies. English
language exam scores (issued within 12 months prior to the intended intake) 3
are required for non-native speakers, or those who have not spent at least 2 years Receive a letter of offer If your application is successful, you will receive a letter of offer.
in full time English Education at University level prior to the intake. Within 1–3 weeks if the assessment
is successful
Help with your English Those marginally below the stated official English level can take additional
English support pre-sessional programs prior to the intended program.
6 On official arrival days, we will welcome you with:
Arrival and start your Les Roches – Welcome booth at airport and transfer – Authentication of Entry Academic
journey to campus Documents
– Check-in and registration – Induction week activities
First week on campus
Graduate programs Immersive teaching 27
Immersive teaching –
face-to-face or remote
Alan Kodzasov
Greece
MBA, Class of 2020
Graduate programs Immersive teaching 28
Executive expertise
One of the things that sets hospitality leaders apart
is their mastery of the details. All our graduate
programs share the same philosophy: details matter.
Academic excellence Our faculty members are hand-picked for their expertise
Great careers are built on a foundation of soft skills and in their chosen fields – and with a student to staff ratio
hard knowledge. That’s why a comprehensive academic of just 15:1, you’ll have plenty of one-on-one time to
education sits at the heart of our graduate programs. discuss ideas and concepts that could be tomorrow’s
game-changers.
But graduate studies are about far more than soaking
up knowledge. In parallel to your academic studies, Inspiration extends beyond the classroom, too. Each
you can join the search for new ways to meet the semester, we invite leading figures from hospitality and
ever-evolving needs of the hospitality industry and its related sectors to share their insights with our students.
customers. We will inspire you to create, to innovate, And if you’re not with us on campus, you can tune in live
to challenge and to sell your business ideas. You can to join the conversation.
also plug into Spark, our global innovation sphere.
For more on Spark turn to page 21. →
Leigh Bowman-Perks
Author of Inspiring Women Leaders
and CEO, Clareo Potential
Lama Matta
Hospitality Consultant at Erga Group E-Hospitality, Dubai
Class of 2012
Graduate programs Immersive teaching 30
Hospitality Immersion
Program
Practical immersion
To lead the way in hospitality, you must first
understand all aspects of the business – and not
just in a theoretical sense. For graduate students
new to the industry, we offer an intensive two-
week Hospitality Immersion Program.
Service
Learn how to deliver excellent service while
working in different campus venues – including
fine dining, banquet, and fast-service situations.
Rooms division
Discover what five-star hospitality really means
through realistic simulations in our purpose-built
front-office counter.
Graduate programs Immersive teaching 31
things I’d heard from my friends Forward-thinking companies will also engage
you through Spark, our global innovation sphere.
who were alumni of the school Enjoy the unique chance to develop and test new
and the career doors that have hospitality solutions, under the guidance of our
expert faculty and technology partners.
opened for them.” For more on Spark, turn to page 21 →
Mimi Truong
Vietnam
PGD, Class of 2019
Graduate programs A world of opportunities 32
A world of
opportunities
“Within a couple of years, Entrepreneur Company owner “I wanted to offer myself to meet challenges and get
I was made General Manager.” Head of Operations HR Specialist away from traditional hospitality. Through the Master's
Director of Sales Revenue Manager in Hospitality Strategy and Digital transformation, I
André Jardim Fernandes Caldeira
Hotel General Manager get exactly what I need, that is exposure to a set
Portugal of new knowledge to understand digital marketing,
General Manager and Member of the Board
at Porto Bay Hotels & Resorts, Madeira revenue management, and more.”
Class of 2011
Dare to disrupt
When studying with Les Roches, you quickly
realize it’s not just about where a graduate degree
in hospitality can take you – it’s about where you
can take your hospitality insights. This could
be leading an international company, driving
innovation for your favorite brand,
or starting the next era-defining business.
“I recruit all over the world “We see the skill set that the “Les Roches students learn how
and hold Les Roches students from Les Roches to search for unique experiences
students in the highest of have is a very good match and satisfy their clients’ emotions.”
regards. They come to us for what we look for.”
ready to work – and ready Pierre-Olivier Aguinalin
to take on the world.” Bruno Bassani
Louis Vuitton,
Director of HR
EMEA Global Customer Support Team Leader
Bloomberg
Ingrid Middleton-Mahar
Corporate Director of Recruitment
Pacific Hospitality Group
Graduate programs Our global family 36
Nicholas Allen
Australia
Executive Director, Illuminate Plus
Class of 1992
Portugal
Then Now
Postgraduate Diploma in General Manager and Member
International Hospitality of the Board at Porto Bay
Management Hotels & Resorts, Madeira
“As well as gaining a degree, “I’m proud to be General Manager of the Vila Porto
Mare, a beautiful, 443-room, four-star property
I made lifelong friends, on the Portuguese island of Madeira.
and even met my wife.” “I was born on the island, but I haven’t always lived
here. Before studying at Les Roches Marbella, I earned
my bachelor’s degree in Lisbon, studied in Hong Kong,
and worked in Lufthansa’s Beijing office. Les Roches
definitely attracts the globetrotting type.
Then Now
Postgraduate Diploma in Founders of Series of
International Hospitality Intentions, a group of innovative
Management restaurants in Bali and
Singapore
“It started out as a class “We’re a husband and wife team. Javier and I met while
studying at Les Roches Crans-Montana. He was fueled by
project – now we’re a passion for food – I just wanted to escape my desk job.
I’d always been interested in tourism and traveling – and Les
expanding across Roches gave me the chance to explore something different.
Singapore and Bali.” “As students, we created a plan to purchase, run and
market a hotel for a class project. Our finance teacher
said it was one of the best projects he’d ever seen. In fact,
he said he thought it could really work as a business.
That was so motivating.