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Graduate programs

lesroches.edu
Graduate programs Global hospitality education 2

03 — 07 → 22 — 25 →
Why choose Les Roches? Our graduate programs

08 → 26 →
The world is your campus Admission and application

09 — 12 → 27 — 31 →
Living in Crans-Montana Immersive teaching –
face-to-face or remote
13 — 16 →
Living in Marbella 32 — 35 →
A world of opportunities
17 — 20 →
Living in Shanghai 36 — 38 →
Our global family
21 →
Spark: Innovation Sphere 39 →
by Les Roches Awards and accreditations
Graduate programs Global hospitality education 3

Les Roches, one of the world’s leading For those with big dreams
hospitality business schools
and even bigger plans

Johnny Qin
China
MBA, Class of 2020
Graduate programs Why choose Les Roches? 4

Your smartest career move


What makes a great career? With a Les Roches education,
Passion you’ll make all the right moves
It’s passion that gets you up in the morning. Passion that carries
you through the toughest challenges and the longest days.

At Les Roches, we’ve been putting the passion into hospitality


since 1954. As a graduate student, you may have experienced
this wonderful industry and all it has to offer. Or you could
be taking your career down a fresh path.

Either way, you’ve come to the perfect place.

MBA, Master’s, Postgraduate Diploma. Whatever your choice


of graduate program, we’re ready to ignite your passion.
We’ll introduce you to cutting-edge thinking and take you
behind the scenes to witness hospitality magic being made.

Let us be the unfair advantage that powers your career.

Be fearless. Be Les Roches.

Walk into any of our campuses, or study with us


online, and you’ll see how. Les Roches is a place
where a hundred cultures come together to learn
with – and from – each other. With us, you have
a global community of lifelong friends ready
and waiting.

We embrace the digital world and all the amazing


opportunities it brings. We provide a home for
innovators and a unique start-up ecosystem where
the future of hospitality is being made. Technology
is our friend. But we never forget that human
experience is at the heart of successful hospitality.

We teach the Swiss way: immersive, hands-on


and always with an eye to your future career. We
keep our class sizes small; our teaching personal.
Whether you’re online or on campus, you’ll never
feel left out in a Les Roches classroom.

We have two words for all this: transformative


education. With us, you’ll transform your career
prospects. When your graduate studies are over,
you’ll be ready to become a change-maker in the
world’s most dynamic industry.

Experience the Les Roches Way of Life ↗


Graduate programs Why choose Les Roches? 5

We are the fuel for


your ambition

Land a top job Go global


94% employment rate on International internships and
graduation for career seekers. immersive business field trips.

Study around the world Sharpen your skills


Campuses in Switzerland, Spain and Work on real-world projects with
China, with remote learning everywhere. the biggest names in hospitality.

Open doors
Access to a global network
Spark your creativity →
of 13,000 alumni.
Grow your business ideas
in our innovation sphere.
Graduate programs Why choose Les Roches? 6

Our manifesto

Be a pacesetter
Generous in style
and open to the world.

Be a change-maker
Ask the questions
that create space for the new.

Be a truth-seeker
Have the confidence to challenge
and the vision to lead.

Let no one be a stranger


as we embrace the future of hospitality.

Be fearless.
Be Les Roches.
Graduate programs Why choose Les Roches? 7

Les Roches
in numbers

2,325 100+
Some of these important numbers are big,
including the number of nationalities we’re
delighted to host on campus. Others are
small, such as the number of students per
faculty member. Together, they add up Total student population Number of nationalities
to the unique Les Roches offer.

15:1
Student to faculty ratio
40%
Europe

46%
3 Asia Pacific

7%
Average internship opportunities
per student each semester

Middle East and Africa

7%
Americas

2019 data
Graduate programs The world is your campus 8

The world is
your campus

Les Roches opens up the world to you.


We celebrate diversity and the life-enhancing Marbella, Spain
Luxury hospitality management
value that comes from the unique mix of with sunny Mediterranean flair.
cultures and perspectives on our campuses. 13—16 →

In today’s globalized world, it’s more


important than ever.
If you decide to start one of our programs
from the comfort of your home or the
convenience of your office, we’ll bring
Shanghai, China
the campus to you to make sure you’ll Total immersion in the world’s
miss as little as possible. new economic powerhouse.
17—20 →

Crans-Montana, Switzerland
Tradition meets innovation in
the heart of the Swiss Alps.
09—12 →
Graduate programs Living in Crans-Montana 9

Living in Crans-Montana

“Life on campus is extremely


fascinating. I will always
remember my time here,
living on top of a mountain
and enjoying an amazing view.
There is always something to do
to have fun. There are nonstop
sports activities. Crans-Montana
has so much to offer in terms
of leisure and night life.”

Murat Aslan
Turkey
PGD, Class of 2018
Graduate programs Living in Crans-Montana 10

Awesome programs deserve Crans-Montana campus


awesome backdrops
Bluche is a beautiful, alpine village close to the
world-famous ski resort of Crans-Montana, with
spectacular views of the Alps. Nestled in the
French-speaking part of Valais, the campus is well
connected to the rest of Europe by Switzerland’s Les Cheminots
Residence
famously efficient public transport. Peter’s Farm 1-2-3-4
Residence

Pré-Fleuri
A-B-C
Crans-Montana E MONT
Residence
RR ANA
SIE
ALE
TO N B3 Funicular
CA
N The
UTE
Restaurant Station
RO Warehouse

The Roots Petit Roches


Restaurant & Bar

R
O
U
TE
C
E

A
ST

N
PO

TO
Saint François

N
Residence Sierre

E
Basketball Court

A
N

LE
and Soccer Field

EN

S
CI

IE
AN

R
Fitness Gym

R
L’

E
M
DE

O
FU

N
S

E
E

TA
T

NI
RU
T
E

N
CU
IN

A
L
U

LA
O
M

R
Villa Old Farm S
E
D Les Rocailles
Petit Paradis Digital Media E
T Residence
Hotel Studio U
O
R

Dorms Main
Campus

Closer to home, the local upmarket ski and golf resort


Fresh & Fast Library
is a short (and scenic) funicular ride away. Here, Restaurant
Market Place
you’ll find plenty to keep you entertained – including Restaurant
high-end food, culture and shopping.

Switzerland is the natural home of hospitality and


tourism. It’s also one of the world’s safest and most
innovative countries – and boasts a thriving economy.
The headquarters of numerous multinational
corporations and organizations are here, as are famed
hotels and restaurants, and renowned luxury brands.
The country also plays host to a full calendar of
international conferences and events.

Have a look at our campus ↗


Graduate programs Living in Crans-Montana 11

The home of hospitality The student life


Amid the fresh air of the Alps, students at Les Join a club. Take up a sport. Run an event. Dive into
Roches Crans-Montana live in comfortable, chalet- something new. These are just a few of the ways you
style residences. You can choose between single can get involved at Les Roches Switzerland:
and shared double rooms – all within strolling
distance of your classes. The open campus also Clubs Events Sports
offers plenty of communal areas in which to catch
up with friends and work on group projects. SharpSpeakers Les Roches Got Talent Skiing and
(public speaking) snowboarding
Green Dinner
Wine Zumba and yoga
Open Mic Night
Green Mountain karting
Cultural Night
Culinary Golf
World of Wines
Arts Society Expo Rugby
A modern campus
Don’t let the peaceful alpine surroundings fool you. Les Roches Gives Future of Hospitality Ice skating
Crans-Montana campus is a place where the future Back (charity) Summit
is being made, right now. It is one of two physical Rock climbing Get a sneak peak of main
campus locations for Spark, our global innovation Coffee ShiftIn’ campus events ↗
sphere. Spark is a place where new concepts are
created, tested and incubated; it makes Les Roches Cocktail
the essential destination for hospitality’s future
leaders and innovators to learn their craft. SGA (Student
For more on Spark turn to page 21 → Governance Association)

You will also have access to an innovation


classroom and digital media studio, where
you can experiment with 3D printing, create Food with a purpose
your own mobile apps and develop your digital As you’d expect from a hospitality management
skills. And with Mac labs, professional kitchens, school, we take our food – and our commitment
demonstration areas, student event spaces, and an to food sustainability – very seriously indeed.
extensive traditional and digital library, you’ll have
At Roots, the philosophy is farm to table, with most
all the tools you need to unleash your creativity.
fine-dining ingredients sourced within a 100km
radius. At Restaurant Lab, students are firmly in
the driving seat, creating unique and innovative
restaurant concepts from a blank sheet of paper.
Across the campus, we’re working hard to eliminate
food waste, and have introduced food-composting
“I came to Switzerland from and waste-separation facilities to our kitchens.
a Lebanese family, but now You can enjoy healthy meals and delicious drinks at
I have an international family.” all these places (and you’ll also get to work in them):

The Marketplace B3: Baker, Brewer, Lobby Bar


Mohamad Seifeddine Buffet Butcher Refreshments
Lebanon Street food and snacks
MBA, Class of 2019 Roots Restaurant
Farm-to-table Fresh & Fast Restaurant Lab
concept Light lunch, sushi Ephemeral dinner
and snacks concepts
Roots Bar
Evening drinks
Graduate programs Living in Crans-Montana 12

Experience the best of Europe 122


From Crans-Montana, the punctual Swiss Michelin-starred restaurants
The highest density in Europe
trains will quickly connect you to major cities

5
in Switzerland and beyond. Better still, from
Geneva or Zurich international airport,
you can reach anywhere in Western Bordering countries
Hop over to Austria, France,
Europe within two hours or so. Germany, Italy and Liechtenstein

1
Switzerland
Is ranked world’s most
innovative country
By train from Sierre:

Milan
( 3hrs 10mins )

By train from Sierre:

Montreux
( 1hr 30mins )

Don’t miss:
Cheese and chocolate factories
of La Gruyère ↗

Vineyards of Lavaux ↗

Interlaken and the Jungfrau region ↗

The cosmopolitan flair of Zurich ↗

By train from Sierre:


Zermatt and the Matterhorn ↗
Geneva
( 2hrs 40mins ) The Olympic Museum in Lausanne ↗
By train from Sierre: By train from Sierre:
Luxury boutiques and hotels of Geneva ↗
Jungfraujoch Zurich
( 2hrs 30mins ) ( 3hrs )
The great Aletsch Glacier ↗

Sierre is the nearest train station


to Crans-Montana
Graduate programs Living in Marbella 13

Living in Marbella ↗

“Living here is where your


destiny begins. From luxurious
hospitality establishments
and year-round sunny weather
to a friendly, international
community – everyone should
experience this glamorous city
by the Mediterranean Sea.”

Jose Emmanuel Soler


Philippines
Director of Student Services & Operations
Class of 2001
Graduate programs Living in Marbella 14

Immerse yourself in one of Marbella campus


Europe’s luxury tourist destinations
The jewel of the Costa del Sol offers year-round
sunshine, golf resorts, cultural attractions,
and the delights of Mediterranean cuisine. Library

For hospitality management students,


Library
it’s a living classroom.

Main
Entrance

Main
Entrance
House of Colours
Bistro

House of Colours Auditorium


Bistro
Les Roches Marbella
Private
Main Building Auditorium
Residence
El Olivo Les Roches Marbella
Private Restaurant Main Building
Residence
El Olivo Residence
Classrooms
Restaurant

Classrooms Residence
Le Marché One
Restaurant Restaurant

Le Marché One
Restaurant Restaurant

Residence
Exeperience
The surrounding region of Andalusia is also home Room

to some of Spain’s most famous cities, including Residence


Exeperience
Seville, Granada and Cordoba. Room

With its rich cultural heritage, lively towns,


enviable weather, and world-class gastronomy, it’s
no wonder Spain is the world’s second most visited
country. The country’s high-speed rail network is
also impressive. It is the largest in Europe and the
second largest in the world and is the perfect way
to explore your new home.

Have a look at our campus ↗


Graduate programs Living in Marbella 15

Live that Mediterranean lifestyle The student life ↗


The Les Roches Marbella campus is perfectly Join a club. Take up a sport. Run an event. Dive
placed between the city center, the marina and into something new. These are just a few of the
the luxury shopping district of Puerto Banús. ways you can get involved at Les Roches Marbella:
Most students choose to share double rooms
with en-suite bathrooms, but single rooms are Clubs Events Sports
also available.
Cocktail SUTUS Kayaking

Reading Digital Health and Football


Medical Experience
Running Tennis
Theme nights
Sustainability Beach volleyball
Sports days
Nutrition and Stand-up paddle
Wellbeing Stage Fair (student
internship fair) Yoga
Golf
Houses Cultural Expo Crossfit
Cooking
Cancer Research
Events Dinner

Football Concordia Gala Dinner

Tennis

Wine
A modern campus
This is sun-kissed innovation. Marbella campus is the
Yogi Healthy
second of two physical locations for our Spark global
innovation sphere. Spark is a living innovation lab,
where you’ll get to work with some of the brightest Fine dining
stars in Spain’s – and Europe’s – start-up ecosystem. As you’d expect from a hospitality management
For more on Spark turn to page 21. → school in a country with more than 170 Michelin
stars, we take our food very seriously indeed.
The campus also features four professional kitchens
You can enjoy healthy meals and delicious
– tailored to different resort restaurant concepts
drinks at the following campus spots:
– as well as a demonstration bar, front office,
housekeeping office, and hotel room. Other learning
facilities include a state-of-the-art classroom with Le Marché ONE: Origin Nature Essence
Apple technology, Mac lab, plus a traditional and Buffet International fusion cuisine
digital academic library.
House of Colors Bistro El Olivo
Light meals and snacks Fine dining

As a Les Roches Marbella student, you


have free access to the Manolo Santana
Racquets Club – including the tennis
courts, gym and pool. It’s just a few
minutes’ stroll from campus.
Graduate programs Living in Marbella 16

Spain is just the start 48


With Málaga’s airport and train station a short UNESCO World Heritage sites in Spain

hop away, you can reach the rest of Spain and


Europe in a couple of hours. Enjoy weekend
city breaks in Barcelona, Madrid, Valencia
5
Bordering countries
or Bilbao – or cross the border to explore Explore Gibraltar, Andorra, France,
Portugal and Morocco
France, Andorra and Portugal.

By plane from Málaga:

Paris
( 2hrs 35mins )

By train from Málaga:

Cordoba
( 50mins )

Don’t miss:
The Pompidou Museum in Málaga ↗

The Picasso Museum in Málaga ↗

The Alhambra in Granada ↗

The cathedral and alcázar in Seville ↗

By plane from Málaga: Beaches along the Mediterranean

Barcelona The region’s vineyards ↗


( 1hr 30mins )
By train from Málaga: By plane from Málaga: Wind sports in Tarifa ↗

Madrid Lisbon Winter skiing in the Sierra Nevada


( 2hrs 35mins ) ( 1hr 35mins ) mountains ↗

The art and architecture of Barcelona ↗


Graduate programs Living in Shanghai 17

Living in Shanghai

“China is an amazing country


with countless opportunities.
Here, you will not only learn
about its culture in depth,
but also experience its dynamic,
fast-growing market.
Shanghai is a great place to
start to gain international
work experience.”

Elena Suh
Argentina/South Korea
PGD, Class of 2017
Graduate programs Living in Shanghai 18

For the economic heart of Asia, Shanghai campus


look no further than Shanghai
A global giant of culture and finance, it’s also home
to an ever evolving hospitality landscape, where
east meets west and tradition blends seamlessly
with modernity. One of the world’s most populous
cities, Shanghai is truly a place that never sleeps. Korean
Restaurant
Football Field
and Running Tracks

Students
Canteen Basketball Courts

NANCHEN E RD

XUEHA Tennis Courts


I RD

Shanghai University
Bus terminal Shanghai Normal
Bus
University Clinic
Station

Shanghai Normal University


Library and Restaurant

DINGXIANG RD
Print
Shops

East Gate
Les Roches Jin Jang
Building

DINGXIANG RD
YUNHA
I RD
Shanghai Institute
of Technology
Library

LINHAI RD
Shanghai is a place of surprises – a city of dazzling
contrasts. Traditional marketplaces operate
Southgate 1
alongside luxury shopping centers; new, cutting-edge Southgate 3

architecture rises every day; and street food merges


with haute cuisine. With its rich mix of tourism Palm Beach
destinations and a full calendar of international Residence

events, Shanghai is the perfect environment for your


hospitality studies – and a unique opportunity to be
immersed in Chinese culture.

Have a look at our campus ↗


Graduate programs Living in Shanghai 19

Capital of the new world The student life


Peace can be found in even the busiest cities. Join a club. Take up a sport. Run an event. Dive into
Our students live in the calm and convenient something new. These are just a few of the ways you
Palm Beach residence, a 10-minute shuttle- can get involved at Les Roches Jin Jiang:
bus ride from the main campus building. Most
share two-bedroom apartments, choosing from Clubs Events Sports
shared double or single rooms. All enjoy free
Badminton Charity dinners Running
access to the onsite gym and swimming pool.

Boxing Fit Chinese Art and Swimming


Design Competition
Photography Table tennis
Cultural Day
Chinese Apps Soccer
Dragon Boat Festival
Mandarin Yoga
LRJJ Talent Show
Basketball Dance
LRJJ Olympics
Tai-chi

A modern campus
Located on the spacious campus of Shanghai
Normal University, Les Roches Jin Jiang
offers the latest facilities and technology in
a traditional university setting. This includes Fine dining
digitally optimized classrooms, custom-built As you’d expect from a hospitality management
demonstration areas, a library, two computer school, we take our food very seriously indeed.
classrooms, and communal study spaces for You can enjoy healthy meals and delicious
group collaboration. You can also plug into drinks at the following campus spots:
Spark, our global innovation sphere.
For more on Spark turn to page 21 → Lily Flavors
Banquet dining À la carte restaurant

Jade The Fuel


Buffet Coffee bar

As a student at Les Roches Jin Jiang,


you’ll have full access to the indoor and
outdoor sports and leisure facilities
of Shanghai Normal University.
Graduate programs Living in Shanghai 20

A whole continent to explore 55


Discovering everything China has to offer would UNESCO World Heritage sites in China

take a lifetime, but Shanghai also opens the door


to the rest of Asia. With the country’s high-speed
rail network and Shanghai’s two international
50+
Five-star hotels in Shanghai alone
airports, you’re free to lose yourself in some
of the world’s most iconic cities.

By plane from Shanghai:

Hong Kong
( 2hrs 40mins )

By train from Shanghai:


Don’t miss:
The Bund ↗
Hangzhou
( 50mins )
Shanghai Tower ↗

Yu Garden ↗

Oriental Pearl Tower ↗

Jade Buddha Temple ↗

Shanghai’s nightlife and shopping ↗

The classical gardens and canals


of Suzhou ↗
By plane from Shanghai:

Beijing West Lake in Hangzhou ↗

( 2hrs 15mins )
The Forbidden City and Great Wall
By plane from Shanghai: By plane from Shanghai:
in Beijing ↗

Seoul Tokyo
( 1hr 55mins ) ( 2hrs 55mins ) Terracotta army in Xi’an ↗

Victoria Harbor, Hong Kong ↗


Graduate programs Spark 21

Innovation has a new home Three core aims. Unlimited


opportunities for you:
at Les Roches We Inspire
We inspire our students through expert insights
At Les Roches, innovation and from faculty, alumni and guest speakers, along
with cutting edge technologies.
entrepreneurship flow through everything
we do. It makes us the perfect destination We Ignite

for enquiring minds eager to carve new We ignite the creativity and entrepreneurial
instincts of our industry partners, as we invite
paths. As we educate the change-makers of them to develop and test new hospitality
solutions in living laboratories.
tomorrow, we equally commit to nurturing
the ideas and businesses that will become We Incubate
We incubate – on campus – disruptive ideas and
next-generation hospitality. businesses developed by our students and those
we invite from the wider start-up ecosystem.
Meet Spark, the innovation
sphere by Les Roches ↗

Spark is a technological and business


ecosystem built for our students around
innovation in hospitality:

AI and face recognition

Robotics

WebApp/ecommerce

AV/VR/XR

Internet of things (IoT)

Blockchain

Product technology

AI and Big Data

Spark is the mindset that will give you


an unfair advantage in the job market.
It cements innovation and entrepreneurship
as the foundation of the Les Roches Way
of Life – your way of life.

Visit our website ↗ for more details.


Graduate programs Our graduate programs 22

Our graduate Master’s in Hospitality


Strategy and Digital
MHSDT 1
1 semester
MHSDT 2
1 semester
Internship or
capstone

programs
Decoding Business field trip 6 months
Transformation Bootcamp
4 weeks

In challenging times, knowledge is power.


So in response to the current circumstances, Master’s in International MIHM 1 MIHM 2 Internship
we offer three study choices for our programs: Hotel Management 1 semester 3 months 6 months
Business field trip
1. 2. 3. Applied Project
100% face-to-face Study remotely until you 100% remote learning
on campus are ready/able to join us at home
on campus – with seamless
integration to curriculum

Master of Business Administration (MBA) Master’s in Marketing MMMLT 1 MMMLT 2 Internship


in Global Hospitality Management and Management for 1 semester 3 months (optional)
Applied Project 6 months
Luxury Tourism

Hospitality MBA 1 MBA 2


Immersion 1 semester 1 semester
Program Business field trip Business field
Exit route
2 weeks trip
PGD with
the 6-month
internship

Postgraduate Diploma (PGD) in Executive Master’s in EMIHM 1 EMIHM 2 Internship

International Hospitality Management International Hotel 4 weeks on 2 weeks on (optional)


campus over campus over 6 months
Management 6 months 3 months
Applied Project

Hospitality PGD 1 Internship Postgraduate


Immersion 1 semester 6 months Diploma
Program Business field trip or to MBA track
Exit route
2 weeks (optional)
PGD with
the 6-month
internship
Graduate programs Our graduate programs 23

Master of Business Administration (MBA) Postgraduate Diploma (PGD) in


in Global Hospitality Management International Hospitality Management

Through a curriculum integrating immersed in business modeling Duration: This Postgraduate Diploma provides Once you’ve completed the Postgraduate Duration:
business strategy, management theory and entrepreneurship, leadership 2 semesters career changers with a comprehensive Diploma curriculum, you can continue 2 semesters
and real-world problem-solving, this development, sustainability, strategic foundation in hospitality business your studies for one semester in Total US credits:
Total US credits:
MBA will give you the skills you need marketing, and digital disruption. management. It includes a business Switzerland if you meet the MBA 28
39
to thrive in senior managerial positions. field trip and a six-month professional qualifications.
The MBA is also designed to test your Intakes: Intakes (Switzerland and Spain):
internship.
Taught over two semesters, the MBA knowledge in the real world. As our The Postgraduate Diploma can be studied March and September
March and September
has been developed in collaboration most advanced degree program, it If you don’t have a background in in Switzerland, Spain or China.
Intakes (China):
with industry experts to ensure features two field trips and a real- hospitality, you’ll first enter a March and September
maximum relevance to hospitality world consultancy project. two-week Hospitality Immersion
trends and demands. You’ll be program – available at all our campuses.

Hospitality Immersion Semester 1 Semester 2 Hospitality Immersion Semester 1 Semester 2


Program (2 weeks)* Program (2 weeks)*

Hospitality in Context Sustainability  ospitality Leadership and


H 6-month internship
Hospitality in Context Personal Development and Business Strategies and Two specializations,
Effectiveness
Leadership Skills Performance Monitoring choose one A six-month professional internship
Food and Beverage Operations Revenue Management
Food and Beverage Operations gives you the chance to apply
Management Hospitality Finance and
Management Hospitality Financial Analysis Corporate Finance and Advanced revenue and Performance Management everything you learned in your
Event Management
Shareholder Value first semester. We help to arrange
performance management: Rooms Division Operation
Rooms Division Operation Hospitality Revenue and Management Hospitality Leadership & Hospitality Revenue Management internships with top brands all over
Management Demand Management Data Analytics and Organizational Behaviour the world.
Advanced Topics in Hotel and F&B
Decision Making Revenue Management Services Marketing in a Digital Age
Strategic Digital Marketing Hospitality Finance & Performance
Hotel Valuation and Performance +
and Sales In Hospitality Sustainability and CSR In Management Organizational Behaviour and
Change Management Internship, Case Study
Hospitality Hotel Asset Management and
Strategic Management in a Global and Reflection
Consumer Behavior and Insights Contract Negotiation
Environment Design and Facilities Management
Hospitality Economics and Performance Capstone or
Consultancy Project Services Marketing in a Digital Age Event Management
Disruptive Business Models
Entrepreneurship & Business Innovation Through Design and
Managing Complex Modelling Agile Thinking
Organizations, Digitalization Hospitality entrepreneurship
and business development:
and Change Management

Design Thinking and Business


HR Talent Management
Model Creation
and Processes
Entrepreneurship and Family
Business Development

Financial Lifecycle, Fundraising


and Communication

Entrepreneurship Capstone or
Business field trip Business field trip Consultancy Project
Business field trip
Network and industry leader Network and industry leader
meetings meetings Network and industry leader meetings

*In Switzerland, only for students without a hospitality


*only for students without a hospitality related degree related degree or professional experience. Compulsory
Only available at Crans-Montana campus
or professional experience instead for Les Roches Jin Jiang.

Les Roches reserves the right to modify the list of courses Les Roches reserves the right to modify the list of courses Only available at Marbella campus
at any time and without notice. Please refer to the Academic at any time and without notice. Please refer to the Academic
Catalog for the latest course information. Catalog for the latest course information. Only available at Shanghai campus
Graduate programs Our graduate programs 24

Master’s in Hospitality Strategy Master’s in International


and Digital Transformation Hotel Management

This Master’s is for the innovators You’ll also upgrade your leadership Duration: This program combines the traditional skills needed to make the right Duration:
of tomorrow, preparing you for a skills – applying new knowledge 2 semesters Swiss ethos of luxury hotel management executive decisions. 9 months
leadership career in hospitality strategy, to real projects. (+6 months capstone or internship) with the latest strategies in operations, (+6 months internship)
You will learn business management
entrepreneurship, revenue optimization digital marketing, talent and leadership.
The program is divided into three Total US credits: theory, develop in-depth knowledge of Total US credits:
and digital transformation.
modules. Combined, they cover the 36 Whether you have a hospitality the wider hotel management perspective 40
During the 12-month program (plus essential digital technologies of the Intakes: background or are changing career, and have the opportunity to prove your Intakes:
capstone or internship), you’ll mix hospitality sector, the development of March and September you will be exposed to the operational professional skills in a real-world work March and September
with leading faculty and experts, effective strategies, and the leadership management issues and strategic choices environment during the internship.
exposing you to innovative business skills needed to bring digital that hotel managers face, and gain the
models and entrepreneurial thinking. transformation to organizations.

Semester 1 Semester 2 Semester 3 Semester 1 Term 2 (3 months) Semester 3

Module 1 Module 2 Module 3 6-month internship F&B Practical: Service & Kitchen Operation Strategic Hotel Management in 6-month internship
or capstone project a Global Environment
Rooms Division Practical: Housekeeping
Mastering Digital Technologies Developing Sustainable Leading your Organisation into
& Front Office Revenue and Asset Management for Hotels
and Innovation in the Strategies and Business Models the Digital Transformation
Hospitality Sector
Food & Beverage Operation Management Entrepreneurship and Business
Modelling for Hotels
Finance and Value Creation* Revenue, Channel and Implementing and Leading the Design and Facilities Management
Demand Management* Digital Transformation* Event Design and Management
New Trends and Disruptions Rooms Division Operations Management
in Hospitality Design Thinking and Innovation Applied Project Management Sustainability in Business Development
Finance and Performance Management
Effective Technologies in Advanced Digital Marketing Customer Experience, Service for Hotels Applied Project (Capstone Project)
Operations and Service Strategies and Tactics Excellence and Personalization
Service Marketing in a Digital Age
in the Digital Age
Data Base Management and Ethics, and CSR in the
Global People Management in Hospitality
Artificial Intelligence Connected World Sustainable Hospitality
Business Strategies, Design
Performance Measurement New business models and start- and Development
and Business Analytics up ecosystem in hospitality
Leadership Awakening:
Multicultural Leadership,
Emotional Intelligence, Talent
Management and Teambuilding

Decoding Bootcamp
(4 weeks) Business field trip
Business field trip
Mobile applications, web sites, Meet and network with
and eCommerce performance industry leaders Meet and network with industry leaders

* These courses run throughout the entire module.

Les Roches reserves the right to modify the list of courses Les Roches reserves the right to modify the list of courses
at any time and without notice. Please refer to the Academic at any time and without notice. Please refer to the Academic
Catalog for the latest course information. Catalog for the latest course information.
Graduate programs Our graduate programs 25

Master’s in Marketing and Executive Master’s in International


Management for Luxury Tourism Hotel Management

This Master’s program will prepare Through a practical and field-work Duration: The Executive Master’s program offers This learning is followed by Duration:
you for leading marketing projects learning approach, you will explore 9 months you the flexibility to combine your six months of industry experience. 6 weeks on campus over 9 months
and developing effective marketing new marketing tools, innovative trends, (+6 months internship, optional) current career with advanced studies You may complete this at your current (+6 months internship, optional)
strategies. These skills are highly and technologies, to equip you with the in hospitality management and company or through an internship
Total US credits: Total US credits:
sought after by luxury tourism knowledge, skills and abilities to define leadership. Over nine months, this arranged by Les Roches Marbella.
36 – 39 depending on internship 32 – 35 depending on internship
companies – as well as related sectors successful marketing strategies for luxury hybrid program blends faculty-supported
such as premium brands. brands in a business environment. Intakes: distance learning with six one-week Intakes:
September sessions of on-campus courses and September
networking activities.

Term 1 Term 2 (3 months) Term 3 Term 1 Term 2 (3 months) Term 3

Marketing Concepts Building Luxury Brand Equity 6-month Internship (optional) A Practical Approach to Protocol Crisis Management 6-month internship (optional)
and Etiquette
Sustainable Luxury and Ethics Financial Statement Analysis and International Human Resources
Performance Management Advanced Hospitality Operations
Luxury Fashion and Lifestyle Trends International Business Strategy in Hotels
Strategy and Value Creation in Luxury Marketing Strategies for Hotel Management
Experiential Marketing Hospitality Real State and Investment
Leadership and Talent Management Entrepreneurship and Business Modeling
Agile Digital Marketing for Luxury Businesses in Luxury Brands Project Management
Leadership and Organizational Behavior
Strategic Data Analytics for Decision-making Luxury Event Management and Applied project
Communication Advanced Finance and Budgeting
Customer Relationship Management
in Luxury Applied Project Revenue Management

Innovative, Alternative and Sustainable


Trends in Tourism

Data Analytics (digital) for Decision-making

Exit route Exit route

Please note, there is an exit route Please note, there is an exit route
after the first academic semester. after the first academic semester.
This is followed by a 6-month internship, This is followed by a 6-month internship,
which is compulsory to obtain the which is compulsory to obtain the
PGD in Marketing and Management for PGD Executive in International
Luxury Tourism. Hotel Management.

Les Roches reserves the right to modify the list of courses Les Roches reserves the right to modify the list of courses
at any time and without notice. Please refer to the Academic at any time and without notice. Please refer to the Academic
Catalog for the latest course information. Catalog for the latest course information.
Graduate programs Admission and application 26

Admission requirements Application process

Minimum age 24 for Executive Master’s With such high demand for places,
23 for MBA
we recommend getting your application
in as early as possible.
21 for all other programs
For more information, head to:
Qualifications Bachelor degree for all programs
lesroches.edu/apply ↗

For non-degree holders with professional hospitality experience, please make inquiry
of your program eligibility via Educational Counselor.

1 We strongly recommend to all students to apply early.


Submit your application If you need a visa, please be sure to allow enough time between your application
Professional Hospitality Two years for the MBA offered in Switzerland and the start of the semester.
Experience
Four years for the Executive Master’s offered in Spain
2 After submitting your application and relevant documents you will be contacted
Work experience is preferred but not required for all other programs Prepare for your admissions assessment to schedule your admissions assessment.
Within 1 week of submitting your
Assessment will include a compulsory interview and may involve a written exercise
documents

English level Must be proficient enough for higher education studies. English
language exam scores (issued within 12 months prior to the intended intake) 3
are required for non-native speakers, or those who have not spent at least 2 years Receive a letter of offer If your application is successful, you will receive a letter of offer.
in full time English Education at University level prior to the intake. Within 1–3 weeks if the assessment
is successful

Minimum English language exam scores:

TOEFL* IELTS Academic** Cambridge***


To confirm your place at Les Roches Crans-Montana/Marbella, you must make the
4 downpayment on your tuition fees as outlined in your letter of offer. This also confirms
All graduate programs at all 70 Average 5.5 and minimum FCE: grade C (minimum 160 points) Confirm place your acceptance to Les Roches’ terms and conditions.
campuses (internet-based) 5.0 in each component CAE: minimum 160 points
Within 15 days of receiving your You will then be sent a complete acceptance package that contains:
letter of offer – Official Acceptance Letter
– Invoice for the first semester
– Pre-arrival guide
*The Les Roches Switzerland TOEFL **IELTS Academic has four ***Cambridge Advanced Certificate in
testing code number is 9827 components (writing, reading, English (CAE) or First Certificate Exam – Visa Attestation (if required)
speaking, listening) (FCE) – please also provide statement
The Les Roches Spain TOEFL
of results
testing code number is B941
5 To help you prepare for your program, we provide:

Pre-arrival support – Visa support services – Live Instagram Q&As


Until your program starts – Arrival assistance – Pre-departure webinar
– New student Facebook group

Help with your English Those marginally below the stated official English level can take additional
English support pre-sessional programs prior to the intended program.
6 On official arrival days, we will welcome you with:

Arrival and start your Les Roches – Welcome booth at airport and transfer – Authentication of Entry Academic
journey to campus Documents
– Check-in and registration – Induction week activities
First week on campus
Graduate programs Immersive teaching 27

Immersive teaching –
face-to-face or remote

Alan Kodzasov
Greece
MBA, Class of 2020
Graduate programs Immersive teaching 28

The art, and science,


of becoming ‘you’
Completing a graduate program at Les Roches is
about far more than adding another qualification
to your name. Our intensive, immersive teaching
will fill you with ideas and insights, shaping
your way of thinking forever.

Executive expertise
One of the things that sets hospitality leaders apart
is their mastery of the details. All our graduate
programs share the same philosophy: details matter.

Whether you are learning on campus or remotely,


our Diploma, Master’s and MBA programs offer the
intense focus and attention to detail you’d expect
from a world-leading hospitality business school.

Study with us and you will discover the strategic


and operational challenges that are being faced
right now across the global hospitality industry.
Better still, you’ll be given the opportunity to find
solutions to these challenges, forging relationships
with some of the biggest names in the business.

Something worth working for


It won’t be easy. The most rewarding things rarely
are – but if you’re up for a challenge, and prepared
to leave your comfort zone, the Les Roches learning
experience has the power to transform your career.
Graduate programs Immersive teaching 29

Get the perfect balance Be inspired.


of soft and hard skills Every day

Academic excellence Our faculty members are hand-picked for their expertise
Great careers are built on a foundation of soft skills and in their chosen fields –­­­ and with a student to staff ratio
hard knowledge. That’s why a comprehensive academic of just 15:1, you’ll have plenty of one-on-one time to
education sits at the heart of our graduate programs. discuss ideas and concepts that could be tomorrow’s
game-changers.
But graduate studies are about far more than soaking
up knowledge. In parallel to your academic studies, Inspiration extends beyond the classroom, too. Each
you can join the search for new ways to meet the semester, we invite leading figures from hospitality and
ever-evolving needs of the hospitality industry and its related sectors to share their insights with our students.
customers. We will inspire you to create, to innovate, And if you’re not with us on campus, you can tune in live
to challenge and to sell your business ideas. You can to join the conversation.
also plug into Spark, our global innovation sphere.
For more on Spark turn to page 21. →

The future of hospitality belongs to the innovators


and disruptors. A Les Roches graduate education Our previous speakers
is your entry ticket to this elite group.

Jean-Claude Biver Radha Arora Kike Sarasola


CEO, President, President,
Hublot Rosewood Hotels Room Mate Hotels
and Les Roches alumnus

Katharine Pottinger Eric Favre


Chief Hospitality Officer, John Stauss Inventor & Founder,
Oasis Regional VP and General Manager, Nespresso
Four Seasons Hotels
and Resorts
 Amir Segall  Taleb Rifai
VP International, Secretary-General,
HotelTonight Panos Tzivanidis United Nations World
International Olympic Committee Tourism Organization
Associate Director – Hospitality,
Events & Logistics

 Leigh Bowman-Perks
Author of Inspiring Women Leaders
and CEO, Clareo Potential

“Les Roches enlists the best in


the industry to serve as full-time
teachers and frequent lecturers.”

Lama Matta
Hospitality Consultant at Erga Group E-Hospitality, Dubai
Class of 2012
Graduate programs Immersive teaching 30

Hospitality Immersion
Program

Practical immersion
To lead the way in hospitality, you must first
understand all aspects of the business – and not
just in a theoretical sense. For graduate students
new to the industry, we offer an intensive two-
week Hospitality Immersion Program.

On the program, you’ll gain first-hand knowledge


of industry standards. You’ll also experience the
pressures of working in service, the pace of life
in the kitchens, and the art of the Rooms division.
It will be challenging – but you’ll emerge with
a deeper understanding of the industry.

Service
Learn how to deliver excellent service while
working in different campus venues – including
fine dining, banquet, and fast-service situations.

Food & Beverage


Go beyond cooking lessons and experience the
heat of the kitchen under the guidance of our chefs.

Rooms division
Discover what five-star hospitality really means
through realistic simulations in our purpose-built
front-office counter.
Graduate programs Immersive teaching 31

Get into the real world

Immerse yourself in the hospitality industry Business field trips


Real-world experience plays a key role in your Business trips are built into our programs. A
Les Roches education. Professional internships, favorite with our students, they provide complete
business field trips and consultancy projects give industry immersion – allowing you to visit
you a chance to apply all that you’ve learned, innovative properties and engage with those
gain new business insights, and grow your at the forefront of the hospitality sector. To
industry network. provide you with as much flexibility as possible
given the current circumstances, you will have
Spread your wings
a two-year window in which to join study trips
Hospitality is an international business, so
included in your program.
we help arrange internships all over the world.
While your nationality and visa requirements may Consultancy projects and case studies
impact where you can work, we always encourage Depending on your program, you’ll either carry
our students to travel. Immersing yourself in out a consultancy project for a leading hospitality
a new culture is the best way to develop your company or produce a case study on a genuine
language skills and broaden your global outlook. business issue. Approaching these complex
challenges will develop your research abilities,
No shortage of options
your problem-solving skills and your
Our stellar reputation means we have a long
presentation techniques.
list of international companies eager to take on
interns from Les Roches. Your career counselor If you’re carrying out a consultancy project, you
will be on hand to help you polish your CV, hone will have the opportunity to put into practice
your interview skills and choose the perfect your leadership and problem-solving abilities,
internship for your career, even remotely. working on a real-life challenge. Top-tier
hospitality companies from the region and
To make sure you stay on top of your game, we'll
abroad will ask the class to provide them with an
also give you the opportunity to do an online
operations or strategy solution to their business.
psychometric test to develop your soft skills and
It’s not a case study; it’s real consultancy for real
leadership attributes.
companies.

Previous clients have included: Beau-Rivage


Palace Lausanne, Hotel d’Angleterre, Clinique
“I ultimately chose to go to Les La Prairie, Accor Hotels, Rocco Forte Hotels,
Roches because of all the great Peninsula Hotels and New York Times.

things I’d heard from my friends Forward-thinking companies will also engage
you through Spark, our global innovation sphere.
who were alumni of the school Enjoy the unique chance to develop and test new
and the career doors that have hospitality solutions, under the guidance of our
expert faculty and technology partners.
opened for them.” For more on Spark, turn to page 21 →

Mimi Truong
Vietnam
PGD, Class of 2019
Graduate programs A world of opportunities 32

A world of
opportunities

Libero Alessandro Muntoni


Italy
MIHM, Class of 2019
Graduate programs A world of opportunities 33

Choose your path


or carve your own
New technology and the rise of the
sharing economy have ushered in a new
era for hospitality and tourism.

For inquiring minds


It takes a certain type of personality to seize
the opportunities on offer. This is a field for the
brave and the curious. Those who embrace new
cultures and enjoy being challenged by different
perspectives. These traits – combined with a Les
Roches degree – will open doors to high-flying
careers with the giants and disruptors of
hospitality and tourism.

Your passport to global careers


A graduate education from Les Roches is your
passport to a global career. Not just in hospitality,
but in any industry where employers prize empathy,
creativity, leadership and cultural fluency.

Or – like a third of our alumni – you can choose to


go down your own path, by creating and running
your own business.

Here is just a flavor of the roles our graduate


students go on to secure:

“Within a couple of years, Entrepreneur Company owner “I wanted to offer myself to meet challenges and get
I was made General Manager.” Head of Operations HR Specialist away from traditional hospitality. Through the Master's
Director of Sales Revenue Manager in Hospitality Strategy and Digital transformation, I
André Jardim Fernandes Caldeira
Hotel General Manager get exactly what I need, that is exposure to a set
Portugal of new knowledge to understand digital marketing,
General Manager and Member of the Board
at Porto Bay Hotels & Resorts, Madeira revenue management, and more.”
Class of 2011

(Full story p37 →)


Fanni Delliou
Greece
BBA Alumna and MHSDT Student
Class of 2022
Graduate programs A world of opportunities 34

“One small restaurant eventually became


Series of Intentions, a growing stable of
modern food destinations.”

Sharon Lee and Javier Perez


Singapore and Puerto Rico
Founders of Series of Intentions, a group of
innovative restaurants in Bali and Singapore
Class of 2005

(Full story p38 →)


Graduate programs A world of opportunities 35

Learn from the best. Tap into experience


To help you find your perfect role, you’ll have access

Work for the best


to expert career counselors – each responsible for
different world regions. As well as guiding and
supporting you, they’ll set up interviews, help you
prepare, and give you advice on your options.
The Les Roches name is known and
trusted the world over. We’re your unfair Some of the brands that have recruited Les Roches
students and alumni:
advantage in the job market.

Dare to disrupt
When studying with Les Roches, you quickly
realize it’s not just about where a graduate degree
in hospitality can take you – it’s about where you
can take your hospitality insights. This could
be leading an international company, driving
innovation for your favorite brand,
or starting the next era-defining business.

Recruited by leading companies


The biggest brands in hospitality, luxury, finance
and retail come to us to find their future leaders.
Around 200 of them visit our campuses every
year – in person or virtually – to recruit students
for internships and full-time roles.

See why companies recruit from Les Roches ↗

“I recruit all over the world “We see the skill set that the “Les Roches students learn how
and hold Les Roches students from Les Roches to search for unique experiences
students in the highest of have is a very good match and satisfy their clients’ emotions.”
regards. They come to us for what we look for.”
ready to work – and ready Pierre-Olivier Aguinalin
to take on the world.” Bruno Bassani
Louis Vuitton,
Director of HR
EMEA Global Customer Support Team Leader
Bloomberg
Ingrid Middleton-Mahar
Corporate Director of Recruitment
Pacific Hospitality Group
Graduate programs Our global family 36

Our global family A worldwide community.


Life-long benefits.
There’s no such thing as a boring After you graduate, your alumni family
will be behind you every step of the way to
Les Roches reunion. Our alumni are support you throughout your career journey.
a fascinating mix of high-achievers How? Through the Alumni Platform,
who’ve gone on to forge careers industry connections, the mentorship
and businesses around the world. program, and various development resources.
Let’s not forget about the selection of alumni
benefits you will gain access to. From
preferential rates at hotels, complimentary
With 13,000 members spanning generations
“Networking for me is everything. experiences with luxury brands, and other
and continents, the Les Roches Global
Alumni Association is a valuable networking And there’s no better network than alumni-to-alumni offers, there will be plenty
resource – and proof that a hospitality
Les Roches alumni. I’ve had access of options to choose from!
degree opens all the right doors.
to Presidents of countries, CEOs of
Fortune 500 companies, Foreign
Ministers, Attorney Generals, and
so many more influencers and
decision-makers – all directly
from alumni contacts.”

Nicholas Allen
Australia
Executive Director, Illuminate Plus
Class of 1992

Discover successful Les Roches alumni


from around the world ↗
Graduate programs Our global family 37

Portugal

André Jardim Fernandes Caldeira


Class of 2011

Then Now
Postgraduate Diploma in General Manager and Member
International Hospitality of the Board at Porto Bay
Management Hotels & Resorts, Madeira

“As well as gaining a degree, “I’m proud to be General Manager of the Vila Porto
Mare, a beautiful, 443-room, four-star property
I made lifelong friends, on the Portuguese island of Madeira.

and even met my wife.” “I was born on the island, but I haven’t always lived
here. Before studying at Les Roches Marbella, I earned
my bachelor’s degree in Lisbon, studied in Hong Kong,
and worked in Lufthansa’s Beijing office. Les Roches
definitely attracts the globetrotting type.

“I was passionate about hospitality and came to Les


Roches to deepen my knowledge of the hotel operations
business. It worked – and then some. As well as gaining
a degree, I made lifelong friends, and even met my wife.

“After graduating, I did six months of operational training


at Hotel Copacabana Palace in Rio de Janeiro before
returning to Madeira with Porto Bay Hotels & Resorts.

“Within a couple of years, I was made General


Manager – first at Porto Santa Maria and then at Vila
Porto Mare. I just love the excitement of this role.
I wake up every morning not knowing what’s in
store – but knowing it’s going to inspire me.”
Graduate programs Our global family 38

Singapore and Puerto Rico

Sharon Lee & Javier Perez


Class of 2005

Then Now
Postgraduate Diploma in Founders of Series of
International Hospitality Intentions, a group of innovative
Management restaurants in Bali and
Singapore

“It started out as a class “We’re a husband and wife team. Javier and I met while
studying at Les Roches Crans-Montana. He was fueled by
project – now we’re a passion for food – I just wanted to escape my desk job.
I’d always been interested in tourism and traveling – and Les
expanding across Roches gave me the chance to explore something different.
Singapore and Bali.” “As students, we created a plan to purchase, run and
market a hotel for a class project. Our finance teacher
said it was one of the best projects he’d ever seen. In fact,
he said he thought it could really work as a business.
That was so motivating.

“After graduating, Javier and I parted ways to do


management training. I joined the Peninsula Manila and he
went to the Mandarin Oriental in Bangkok – but we couldn’t
forget our finance teacher’s words. Opening a restaurant
was our dream – and Les Roches had given us the skills,
mindset and network to make it a reality.

“We moved to Singapore and one small restaurant eventually


became Series of Intentions (SOI), a growing stable of
modern food destinations across Singapore and Bali.
We’re now expanding SOI to include comedy nights, panel
discussions and local music nights. It’s very exciting.

“Javier always tells people that Crans-Montana changed his


life – and not just because he met me. It exposed us to so
much in such a short amount of time. Incredible.”
Graduate programs Awards and accreditations 39

Where will Les Roches


Awards and accreditations
Accredited by the New England Commission
of Higher Education (NECHE)

take you? Affiliate member of the United Nations World


Tourism Organization (UNWTO)

Member of Swiss Association of Student

#lesrocheswayoflife Organisations for Sustainability

Recognized by the Educational Collaborative


for International Schools (ECIS)

Member of International Association supporting


Hospitality and Tourism Education and Training
(EURHODIP) (Les Roches Marbella)

Recognized as a degree-awarding institution


by the education department of the Canton
Facebook ↗ Facebook ↗ Facebook ↗ of Valais (Les Roches Crans-Montana)
LesRoches LesRochesMarbellaFanPage LesRochesShanghai

Instagram ↗ Instagram ↗ Instagram ↗


@lesrochesswitzerland @lesrochesspain @lesrochesshanghai
Awarded the X Prize to Andalusian Excellence,
Twitter ↗ Twitter ↗ LinkedIn ↗ granted by the Junta de Andalusia
@lesrochesnews @lesroches_en Les Roches Jin Jiang (Les Roches Marbella)
International Hotel
LinkedIn ↗ LinkedIn ↗ Management Accredited by the Shanghai Education
Les Roches Crans-Montana Les Roches Marbella Evaluation Association (SEEA)
Global Hospitality Global Hospitality Youtube ↗ (Les Roches Jin Jiang, Shanghai)
Les Roches Shanghai
Youtube ↗ Youtube ↗
Member of Swiss Learning
Les Roches Crans-Montana Les Roches Marbella Wechat ↗
Switzerland lesrochesjinjiang
Member of Slow Food Switzerland
TikTok ↗
TikTok ↗ lesroches.edu
lesroches.edu Member of the Council on Hotel Restaurant
and Institutional Education (CHRIE) and
EUROCHRIE (Europe)

Member of World Association for Hospitality


and Tourism Education and Training
(AMFORHT / WAHTT)
lesroches.edu
For more information, lesroches.edu/apply
Member of International Hotel & Restaurant
follow the QR code and
Association (IHRA)
speak with us on WeChat
info@lesroches.edu
info@lesroches.es
info@lrjj.cn
Design Photography
opx.studio Daniel Annett

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