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  • High 1.0 Low 0.0 High 0.20: 6.1.3 BCG Matrix

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    Blesie Jehn Sarucam Bacud
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    The document describes the BCG matrix, which categorizes a company's business units into four categories based on their relative market share and market growth rate: Stars, Question Marks, Cash Cows, and Dogs. Stars have a high market share in a high-growth industry. Question Marks have a low market share but are in a high-growth industry. Cash Cows have a high market share in a low-growth industry. Dogs have a low market share and are in a low-growth industry. The document then provides examples of Lego's business units in each of the four quadrants.

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    BCG Matrix

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    The document describes the BCG matrix, which categorizes a company's business units into four categories based on their relative market share and market growth rate: Stars, Question Marks, Cash Cows, and Dogs. Stars have a high market share in a high-growth industry. Question Marks have a low market share but are in a high-growth industry. Cash Cows have a high market share in a low-growth industry. Dogs have a low market share and are in a low-growth industry. The document then provides examples of Lego's business units in each of the four quadrants.

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    © All Rights Reserved
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    89 views1 page

    High 1.0 Low 0.0 High 0.20: 6.1.3 BCG Matrix

    Uploaded by

    Blesie Jehn Sarucam Bacud
    The document describes the BCG matrix, which categorizes a company's business units into four categories based on their relative market share and market growth rate: Stars, Question Marks, Cash Cows, and Dogs. Stars have a high market share in a high-growth industry. Question Marks have a low market share but are in a high-growth industry. Cash Cows have a high market share in a low-growth industry. Dogs have a low market share and are in a low-growth industry. The document then provides examples of Lego's business units in each of the four quadrants.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    6.1.

    3 BCG Matrix

    High 1.0 Relative Market Share Position


    Low 0.0
    Stars Question Marks
    High 0.20

     Mindstorms Robotics Invention


    Industry Sales Growth Rate System  Lego Online Games – Lego Marvel
     Lego bricks – Star Wars  Lego Brick – Marvel
     Lego Universe

     Lego Bricks or Thematic brick sets


     Legoland Theme Parks  None
     Lego Education

    Low -0.20
    Cash Cow Dogs

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