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Interesting Facts in sales

• A world class bench marking study revealed that the calibre of the
salesperson, in the B – B environment, is the most important factor
influencing prospects to buy.
• An average company loses between 10% and 30% of its customers each
year.
• The best time to email prospects is between 8 am to 3 pm
• The best time to cold call is between 4 to 5 pm , second best time is between
8 to 10 am & the worst time is between 11am to 2 pm.
• In 2007 it took an average of 3.68 cold calls to reach the prospect , today it
takes 8 attempts. The average salesperson makes only 2 attempts.
• Visuals are processed 60000 x faster than text. Lesson – use more visuals in
your presentation.
• 80% of sales requires 5 follow up calls after the meeting.44% salespeople
give up after one follow up
• 91 % customers say they will give referrals only 11% salespeople ask for it.
• 70% of people make purchasing decision to solve problems. 30% make
decisions to gain something.
• 45% of US consumers will abandon an online transaction if their questions or
concerns are not addressed quickly. (Forrester)
• It takes 12 positive customer experiences to make up for one negative
experience. (Parature)
• 43% of companies admit they have no strategy in place for incorporating
social media into demand generation

• 97% of all consumers now use the Internet when researching products or
services in their local area.

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