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    Managers as Decision Makers document contains 3 cases: 1. The BBC interviews the wrong "Guy" about iTunes instead of their scheduled guest. The mix-up guest tries his best but does not get the job. 2. Credit card numbers of 240,000 subscribers to the New York Times Co. newspapers were accidentally included in paper bundles due to a recycling program. 3. A study found that two-thirds of Microsoft employees use Google instead of Microsoft's own search engine MSN when conducting internet searches.

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    Managers as Decision Makers document contains 3 cases: 1. The BBC interviews the wrong "Guy" about iTunes instead of their scheduled guest. The mix-up guest tries his best but does not get the job. 2. Credit card numbers of 240,000 subscribers to the New York Times Co. newspapers were accidentally included in paper bundles due to a recycling program. 3. A study found that two-thirds of Microsoft employees use Google instead of Microsoft's own search engine MSN when conducting internet searches.

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    34 views1 page

    DM Class Activity

    Uploaded by

    iman
    Managers as Decision Makers document contains 3 cases: 1. The BBC interviews the wrong "Guy" about iTunes instead of their scheduled guest. The mix-up guest tries his best but does not get the job. 2. Credit card numbers of 240,000 subscribers to the New York Times Co. newspapers were accidentally included in paper bundles due to a recycling program. 3. A study found that two-thirds of Microsoft employees use Google instead of Microsoft's own search engine MSN when conducting internet searches.

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    of 1

    Class Activity: Managers as Decision Makers

    Case 1: BBC
    Who's on first, what's on second, and some random Guy's on third...
    In May the BBC invites IT expert Guy Kewney to its studios for an interview about
    Apple's iTunes Music Store. But when the cameras start rolling, BBC correspondent
    Karen Bowerman finds herself talking to the wrong Guy - namely, Guy Goma, a
    computer technician who was waiting in the lobby for a job interview.

    Goma gamely tries his best, telling viewers that "if you can go everywhere, you're
    gonna see a lot of people downloading to the Internet and the website and everything
    they want."

    The job interview, alas, does not go as well: Goma fails to land the gig.

    Case 2: New York Times Co.


    We were wondering how Billy the paperboy could afford that gold-plated
    Huffy...
    News carriers and retailers in Worcester, Mass., get an unexpected bonus with their
    usual shipment of the Telegram & Gazette: the credit and debit card numbers of
    240,000 subscribers to the paper and its sister publication the Boston Globe, both
    owned by the New York Times Co.

    The security breach is the result of a recycling program in which paper from the
    Telegram & Gazette's business office is reused to wrap bundles of newspapers.

    Case 3: Microsoft
    Even worse, they're all working on Macs...
    In June, research firm VisitorVille Intelligence reveals that two out of every three
    Microsoft employees it tracked use Google, not MSN, when conducting searches on
    the Internet.

    1. Develop rules, policies and procedures for the non-programmed


    decisions.

    2. For a personal problem, using the rational decision-making process,


    justify the best solution through quantification.

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