Writing to

persuade in
government
What thousands of years of
storytelling, the dark arts of
public relations, and modern
neuroscience can tell us
 Tom Jeffery
Editor-in-Chief, Apolitical
@tdwjeffery

My favourite writers are Roberto Talk to me if you want to contribute

Bolaño, Thomas Pychon and to Apolitical, and I'll help you
Suketu Mehta develop your story idea
What we'll talk about
1 How frames organise facts and our views
of the world

2 How to give your arguments the power

to motivate

3 What we can learn from Bill Clinton

about connecting with audiences
 Write with a particular
1
person in mind
Showing goodwill
2
Tell your reader what to your audience
they need to know through your
writing
3 Be authentic
Questions
Please share yours in the chat
Keep in touch

Share your story ideas: tom.jeffery@apolitical.co

Keep in touch on Twitter: @tdwjeffery