THE FIVE

GENERIC
COMPETITIVE
STRATEGIES
A COMPANY’S deals exclusively with the
specifics of management's game
COMPETITIVE plan for competing successfully—

STRATEGY its specific efforts to position

itself in the marketplace, please
customers, ward off competitive
threats, and achieve a particular
kind of competitive advantage
A LOW-COST
PROVIDER
STRATEGY
striving to achieve lower overall
coststhan rivals on comparable
products thatattract a broad
spectrum of buyers,usually by
under pricing rivals
A BROAD
DIFFERENTIATION
STRATEGY

striving to achieve lower overall costs than rivals

on comparable products that attract a broad
spectrum of buyers, usually by underpricing rivals
A FOCUSED LOW- concentrating on a narrow
buyer segment (or market
COSTSTRATEGY niche) and outcompeting
rivals on costs, thus being
able to serve niche members
at a lower price
A FOCUSED
DIFFERENTIATION
STRATEGY
concentrating on a narrow buyersegment (or
market niche) and out competing for rivals by
offering nichemembers customized attributes
thatmeet their tastes and requirementsbetter
than rivals’ products
A BEST-COST
PROVIDERSTRATEGY
giving customers more value for their money by satisfying buyers’
expectations on key quality, features, performance,and/or service
attributes while beating their price expectations
BUAT RINGKASAN STRATEGI APA,
MENGAPA ITU DILAKUKAN, RT

HASILNYA BAGAIMANA
WAL-MART -capsule 5-1 P.123
ARAVIN capsule 5-2 - P 133
Popchips capsule 5-3 p. 135
Giant -capsule 5-4 p. 137

16 Sistem dan Materi Pegawai Baru