Apollo 11

First Steps

Marketing &
Educational
Guide
 Topics Page

Key Marketing Messages 3-9

Launch Ideas 10-17

Technology Then & Now 18-25

Table of Educational & Public Programs 26-38

Contents
Marketing Materials 39-41

Lesson Plans & Activities 42-50

NGSS Film Tie-ins 51-53

Resources 54- 59
Key Messages
Going to the moon was
one of the greatest
engineering feats ever
achieved … taking humans
on the longest trip in history
240,000 miles from earth.

How many times have you

heard the phrase…. If they
can land a man on the
moon, they can do ….
anything.
Key Messages

The International Space

Station flies 234 miles above
earth.

The Apollo spacecraft flew

240,000 miles from the earth
to the moon.

That’s 1,000 times farther

away! And much more
difficult to reach.
Go to slide #27 for an activity that demonstrates why!
Key Messages
Apollo 11 was the
ultimate adventure.

Neil Armstrong and Buzz

Aldrin were the first
humans to ever set foot
on another world.

In total, 12 Apollo
astronauts walked on the
moon.
 Key Messages
Nostalgia for that great year
in history ... 1969
•  Where were you on
July 20, 1969 when man
first walked on the moon?
•  Grandparents can take their
grand kids to the movie and tell
their stories.
•  Tap into the music and culture of
the day… the Beatles, Rolling
Stones and Woodstock was only 3
weeks away.
Key Messages

The International Space

Station flies 234 miles above
earth.

The Apollo spacecraft flew

240,000 miles from the earth
to the moon.

That’s 1,000 times farther

away! And much more
difficult to reach.
Go to slide #27 for an activity that demonstrates why!
Key Messages
Kids can experience
what its like to be an
astronaut and walk on
the moon!
Key Messages

NASA looks to the Future and

the Next Generation with the
“Moon to Mars” program.
Goal – build a permanent human
presence on the moon.
A new Space Launch System
and Orion spacecraft is being
built now – target is to fly to the
moon in 2022.
Next stop … Mars!

VISIT www.nasa.gov/topics/moon-to-mars
 The goal was to explore the moon, but when we
looked back, we discovered the Earth.

Key Messages Seeing the Earth as a whole without borders had a

profound effect on the world.
In 1971, during the Apollo missions, organizations
like Doctors Without Borders were formed.
Apollo 11
Launch ideas

Let the countdown

begin …
Recreate that
historic day
•  Re-create a 1960’s living
room with a TV from the times
and play a video tape of the
lunar landing.

•  The room shown here was built

by the Museum of Science &
Industry in Chicago.

•  Have your staff dress like 1969,

sunglasses and all!

•  Tap into the music of the day…

The Beatles’ “Abbey Road” just
came out.
Where were you
when we landed
on the moon?
Where were
you on July 20,
1969?
Anyone born before 1960
remembers exactly where they
were when Neil Armstrong took
the first small step for man.
The worldwide TV audience was
550 million!
Plan a social media campaign and
invite your audience to share
their memories and
photos of where they were on this
historic day.
Launch a
Moon Party
Recreate the 60’s for an
out-of-this-world party
Show the lunar landing on a 60’s style
TV – rabbit ears and all.

Serve cosmo cocktails and Moon

Pie, dance to music of the time – The
Beatles’ “Abbey Road,” Rolling Stones’
“Let it Bleed” and remember …
Woodstock was only 3 weeks away.
Night at the
Museum
Apollo 11 landed on the moon at 4:00
pm Eastern time. Armstrong took the
first step at 11pm EDT.
Celebrate the first step exactly as it
happened and host a Night at the
Museum.

Have educational programs and

screenings at night or host an
overnight Apollo Palooza!
Moon Rock and
Apollo Exhibits
If your museum has a moon
rock, Apollo artifacts or
other space exhibits, now is the
time to feature these valuable
items and build a
museum-wide program
around the film celebrating the
science, technology and history
of the Apollo missions.
Apollo Alumni
across the U.S.
It is estimated over 500,000 people
employed at 20,000 companies
across the U.S. worked on the Apollo
missions.

Reach out to companies in your city that

worked on the Apollo missions and
invite the alumni to participate in
events and bring in their kids, grand
kids, and friends to see the film.
Technology
Then and Now
There is more
COMPUTING POWER
in your cell phone than the
entire computing power for the
Apollo 11 program.
 Technology
Then and Now
Great message for young people:: Your smartphone is
millions of times more powerful than NASA’s combined
computing in 1969. It shows what you can do with
creativity and determination!

Computers were used for only a limited number of tasks

on Apollo, such as guidance and communications. But
Apollo did use computers for the FIRST TIME, launching
the computer era.

At left is the now ancient Apollo Guidance Computer

(AGC) developed by MIT. Astronauts could type in nouns
and verbs that controlled the spacecraft. It only had 64K
byte of memory and operated at 0.043MHz.
She wrote the code
that helped land
man on the moon.

Margaret Hamilton, from MIT,

stands next to program “listings”
of the actual computer code that
she wrote by hand for the Apollo
Guidance Computer.
She is credited with inventing
the term “software engineering.”
“There was no choice but
to be pioneers,” she said.
In 2016 she received the Medal
of Freedom from President
Obama for her pioneering work.
Women in STEM
Then and Now!
Many women were part of the NASA
team in the early space program leading
up to Apollo. They worked on
mathematical problems and were
sometimes called the human computer!
Watch this video as NASA honors women
throughout its history:
https://www.youtube.com/watch?v=jIL-
iRF5u34
Encourage Girls to
explore STEM
Now there are many resources available
for girls to experience STEM. Use Apollo
11: First Steps to inspire girls in STEM and
maybe even … rocket science!
Technology
Then and Now
Then …at the Goddard Space Flight Center in
Maryland flight technicians and computer
experts employed the
IBM System/360 Model
75s mainframe for independent
computations and to maintain
communications between Earth and lunar
landers.
These computers cost $3.5
million
each and were the size of a car!

Now … A simple USB stick is more

powerful!
 Amazing Engineering … all done with a slide rule!
The F-1 Engine on the There were five F-1 engines and each one created
Saturn V rocket lifted 1.5 million pounds of thrust.

man to the moon. The turbo pump had to withstand liquid oxygen
coming in at 300 degrees F below zero and when
ignited it was 1,500 degrees F hot.
 A million elements and it all had to
work perfectly. And it did!
The Saturn 5 rocket had 3 stages with 11 different engines that had to be timed
perfectly. The Service Module and Lunar Module separated, then docked in space, the
Lunar Module then separated, landed on the moon and then one engine lifted the LEM
off the moon and it docked again with the Command Module. The only part of the
entire 360 foot tall Saturn 5 that returned to earth was the tiny Command Module at the
top, the module that carried the astronauts home. And it all worked perfectly.
“One of the unexpected but
welcome things Apollo 11
accomplishes is restoring a sense
of how insanely complex
the lunar mission was, and how
audacious.
How did people even have the
nerve to dream a dream
this big, not to mention the
determination and skill to pull
it off without a hitch?”
-The Los Angeles Times
Educational & Public Program Ideas
Public Programs, Symposiums, Speakers, Moon Days,
Astronomy Nights and everything beyond.
 How far away is the moon?

Farther than you think! Use this demo to explain how far.

To show how far and how hard it is to get to the moon, use this demo to compare it to
sending a spacecraft into Earth’s orbit. Start with Earth as the size of a basketball, the
moon the size of a softball, then take a string and ask students to guess how far away
the softball would be from the basketball. Answer: 24 feet!
Then use a model of the ISS or space shuttle, that flies in earth orbit and ask them how
far away the model would be. Most will guess half way. Answer: 1 centimeter!
The moon is 240,000 miles from earth and the ISS flies 250 miles above Earth.
 Make your own Lunar Footprint!

Build a mock-up of a moon boot and the lunar surface and

have kids try on the moon boot and see what its like to
create a footprint on the moon, just like Neil Armstrong!
 Apollo Palooza!

•  Go all out and plan interactive activities, exhibits, and

seminars around Apollo 11
•  Have an astronaut brunch
•  Showcase the latest in space exploration
 National Moon Day & Moon Rocks

Celebrate National Moon Day on July 20, 2019. And get a moon rock!
NASA has a small acrylic disk with pieces of moon rocks and meteorites
available for a 2 week loan and requires an in-person workshop. https://
ares.jsc.nasa.gov/interaction/lmdp/
Astronauts and
Other Speakers
There are many NASA astronauts
and retired astronauts that might
live near you. Or there may be
other engineers or other experts
that worked on the Apollo
program from engineering firms
in your location.

Bring in the experts for lectures, to

meet with school students, or the
press or participate in events.
 The Moon is the Star of the Show

Hold star parties, moon viewings, astronomy nights

throughout the run of the film.
 Symposiums, Festivals and
Space Out Saturdays!
Host a Space Symposium with local universities or space engineering
firms. Plan a Festival of lectures, programs and screenings or a Space
Out Saturday like the Kansas Cosmosphere is planning.
 NASA’s Apollo 11 VR Program

With “Apollo 11 VR” users can relive the Apollo 11 mission from launch, walking on the
moon, to splashdown on Earth. Created by Immersive VR Education, the app works
with Oculus Rift, HTC Vive, and Sony PlayStation VR. and on a regular computer
monitor. It can be purchased but is free for teachers.
https://www.nasa.gov/feature/now-you-can-follow-in-neil-armstrong-s-footsteps
 Summer Camps

The 50th Anniversary of Apollo 11 is in July – the perfect time to plan

summer camps around Apollo and exploring the moon! Kids can
launch their own rockets, build a lunar rover and other activities, hold
star parties and learn more about the moon.
 Apollo 9 – March 3, 1969 Apollo 10 – May 18, 1969

Apollo 9 & Apollo 10

Start building buzz for the film by celebrating the missions that led up to Apollo
11. Apollo 9 on March 3, 1969 tested the command module in Earth’s orbit.
Apollo 10 on May 18, 1969 went to the moon, but didn’t land.
Build a promotion for Apollo 10 around the Peanuts cartoon!
 Charlie Brown & Snoopy
on Apollo 10
In May 1969, Apollo 10 traveled to the moon and the actual
command and lunar modules were named Charlie Brown and
Snoopy. The Charles M. Schultz Museum has created
educational materials available for schools and museums.

Educational material
available from the Charles M.
Schultz Museum.
Contact: natasha@schulzmuseum.org
Educational Materials:
•  In-school curriculum & digital apps
•  A 2000 sq ft exhibit To The Moon:
Snoopy Soars, with artwork, photos,
available for lease.
•  STEM content for kids
• 
 Film Marketing Materials

These materials will be available:

Key Art Trailer
Promo Items TV/Radio/Online spots
Digital/print/outdoor ads Social Media Toolkit
Rack cards Standee / Elevator wraps
 Lobby Standee

Put the standee in your lobby and invite visitors to

take a photo on the moon!
Promo Items
•  Apollo 11: First Steps
t-shirt and button are
available from MFF.
•  Apollo 11 patch is
available at NASA
Gift shop for $5.95
•  Apollo lunch tin
available from Think
Geek for $25.
•  Model Rockets –
Estes kits available in
many retail outlets.
•  Lego Saturn V rocket
available at retail
outlets, $120.
•  Don’t forget the
Moon Pie!
Lesson Plans & Activities
Activities, lesson plans, and a universe of educational resources.
Educational
Resources

While there is no official Educator Guide

for the Apollo 11 First Steps film, there is
a universe of educational
resources available through NASA
and other sources.

What follows are examples of lesson

plans, hands-on activities for museums
and classrooms, an Earth and Space
Science Toolkit and an Educator Guide
on the lunar surface. These materials can
be shared with teachers.
Classroom Activities

Jet Propulsion Laboratory

Classroom Activities

Search by: Type, Subject, Grades, Topics

Grades: K-12
Subjects: Science, Technology, Engineering
Math, Language Arts, and Arts
NGSS standards: Provided for each activity.
Visit this website to look at hundreds of
activities.
https://www.jpl.nasa.gov/edu/teach
Sample Activity

Jet Propulsion Laboratory

Classroom Activities
Sample: Roving on the Moon Activity
Grade level: 6 – 12
Subjects: Engineering
NGSS standards: Provided.
Engineering students design a rubber band-
powered rover that can scramble across the room.
https://www.jpl.nasa.gov/edu/teach/activity/
roving-on-the-moon/
Sample Activity

Jet Propulsion Laboratory

Classroom Activities
Sample: Touchdown Activity
Grade level: 3 – 8
Subjects: Engineering & Technology
NGSS standards: Provided.
Students design and build a shock-absorbing
system that will protect two "astronauts" when
they land.
https://www.jpl.nasa.gov/edu/teach/activity/
touchdown/
Educator Guide

Exploring the Lunar Surface

Grade level: 3 – 5
6 Lesson Plans
Subjects: Science, Engineering, Math
NGSS standards: Provided.
Created by: SpaceMath@NASA
Students will build models to learn about
spacecraft, do experiments to understand
weightlessness, and will explore the lunar
surface using photos, data, math and other
skills.
Download the Educator Guide here:
https://www.nasa.gov/pdf/
737171main_Exploring_Lunar_Surface.pdf
STEM Activities and
Teacher Guide
Lunar Math
Grade level: 5 – 12
Subjects: Math and Science
NGSS standards: Provided.
Created by: SpaceMath@NASA
Students will learn about the moon, its cycles, its
craters, eclipses and will learn math skills at the
same time. This Guide is a collection of
activities, based on one-page space science
problems with an answer key and Teacher’s
Guide and can also be used as a classroom
challenge activity.
Download the Educator Guide here:
https://www.nasa.gov/pdf/
737171main_Exploring_Lunar_Surface.pdf
Educational Toolkit

Explore Science: Earth &

Space 2019 Toolkit
Components:
9 planning documents
5 training materials
11 hands-on STEM activities
Subjects: Earth, Science, Technology
Created by:
In collaboration with NASA, the NISE Network
has assembled a new set of engaging, hands-on
Earth and space science experiences with
connections to science, technology, and society.
http://www.nisenet.org/earthspacekit-2019
 NASA Space Place

Level: Kids all ages, Families,

Educators
Subjects: STEM Build a Lunar Habitat
Components: Hands-on activities, fun
games, articles, short videos.
Created by: NASA Space Place Team at JPL
NASA Space Place’s mission is to inspire and enrich
upper-elementary-aged kids' learning of space and
Earth science online through fun games, hands-on
activities, informative articles and engaging short
videos. Material in both English and Spanish and
resources for parents and teachers.
Visit this site: https://spaceplace.nasa.gov/ Make Oreo Moon Phases
 Upper Elementary:
NGSS Teachers can use
Apollo 11: First Steps 3-PS2-2 Make observations
Connections with additional activities
and/or measurements of an
object’s motion to provide
evidence that a pattern can be
for Apollo 11: and discussion to used to predict future motion.

First Steps support the Next When we see the diagrams

Apollo 11’s path, it is clearly
Generation Science possible to make predictions
about where it will go in the
Standards. future.
 4-PS3-4 Apply scientific ideas
What follows are the to design, test, and refine a
device that converts energy
NGSS standards and from one form to another.
film tie-ins for Upper Students who see Apollo 11 will
be primed to do a water rocket
Elementary through or paper rocket design
challenge when they get back
High School. to class.
 5-PS2-1 Support an argument
that the gravitational force
exerted by Earth on objects is
directed down.
Watching the Saturn V launch
and the re-entry capsule
splashdown are clear examples
of Earth’s gravity pulling down.
 
 Middle School
MS-PS2-4 Construct and present MS-ESS 1-3 Analyze and interpret data
arguments using evidence to support to determine scale properties of
the claim that gravitational interactions objects in the solar system.
are attractive and depend on the
masses of interacting objects. The diagram of Apollo 11’s path from
the Earth to the moon helps to convey
NGSS We see the difference in how the
astronauts move while on the moon
the scale of distances in the Solar
System. Also, the emphasis on how
Connections (where gravity is less, because if the
moon’s smaller mass). Also, gravity is
many days the astronauts were in
transit from Earth to the moon, even
clearly an attractive force since the large
for Apollo 11: Saturn V rocket is needed to get the
astronauts off the Earth.
though they were travelling very, very
fast. Finally, the motion of the

First Steps
 MS-PS3-3 Apply scientific principles to
design, construct, and test a device
that either minimizes or maximizes
thermal energy transfer.
This is the kind of problem that NASA
engineers had to solve many times in the
space program. The astronauts needed to
maintain a comfortable temperature while
on the moon, so the suit could warm or
cool them as needed. The re-entry capsule
had a heat shield to protect the crew from
high temperature gasses around them on
descent.
 MS-ESS 1-1 Develop and use a model
of the Earth-sun-moon system to
describe the cyclic patterns of lunar
phases, eclipses of the sun and moon,
and seasons.
astronauts as they moved around on
the moon clearly shows that they
weigh less there.
 MS-ETS 1-1 Define the criteria and
constraints of a design problem with
sufficient precision to ensure a
successful solution, taking into account
relevant scientific principles and
potential impacts on people and the
natural environment that may limit
possible solutions.
President Kennedy’s speech could be
though of as the beginning of the
definition of the engineering challenge
of getting to the moon. He specified a
time frame, that the astronauts would
land on the moon (not just orbit it), and
that they would return to Earth safely.

The diagram of Apollo 11’s path from  

the Earth to the moon could be used
to reinforce the arrangement of the
Earth, moon, and sun.
 High School
HS-PS2-1 Analyze data to support the
claim that Newton’s second law of
motion describes the mathematical
relationship among the net force on a
macroscopic object, its mass, and its
acceleration. HS-PS3-3 Design, build, and
NGSS To support this, ask students to use
refine a device that works within
given constraints to convert one
Connections Newton’s second law to explain the
staged design of the Saturn V launch
form of energy into another
form of energy.
for Apollo 11:
vehicle. Why have sections of the
rocket drop off after the fuel was There are many examples in the
consumed? Compare the size of the film of NASA engineers working
First Steps rocket motor at the bottom of the
Saturn V to the rocket on the lunar
on design challenges like this.
The Saturn V launch vehicle
lander. Why is the lunar lander rocket converts chemical energy into
so much smaller? kinetic energy, which is
converted into gravitational
 HS-PS2-4 Use mathematical potential energy. On reentry,
representations of Newton’s Law of the kinetic energy of the vehicle
Gravitation and Coulomb’s Law to is converted into heat.
describe and predict the gravitational
and electrostatic forces between
objects.

 Obtain the mass and radius data for

the Earth and the moon and have
students calculate the difference in
gravitational force at the surface of
each body. At one point on the
journey from Earth to the moon, the
gravitational force of the Earth on the
astronauts would be exactly the same
as the gravitational force of the moon
on the astronauts. Where would that
point be?
 Educational & Marketing
Resources
A host of resources are available through NASA and
other agencies. What follows are links to marketing &
educational resources.
 Apollo Photos, Videos and Audio

https://www.nasa.gov/specials/apollo50th/index.html
Visit this site to get Apollo photos, videos and audio – including
the full CBS TV broadcast of the lunar landing and first steps –
with Walter Cronkhite.
 Apollo 50th Anniversary
Websites
Visit these sites for Apollo photos, 50th anniversary logos and info on all the Apollo missions:
https://www.nasa.gov/apollo11-gallery
https://www.nasa.gov/feature/nasa-releases-logo-to-mark-apollos-50th-anniversary
http://www.nisenet.org/moon50
https://www.nasa.gov/mission_pages/apollo/index.html
 NASA Education Resources

Search hundreds of resources by subject, grade level, type and keyword. This site is
designed for educators, students, and even a NASA Kids Club. Use the NASA Youtube
Channel and join NASA Wavelength, a digital collection of resources for educators.
https://www.nasa.gov/offices/education/about/index.html
https://www.youtube.com/channel/UC9SM7V7J1pAhPabOUST01fw
 NASA Space STEM Forum
Visit this site for a universe of resources related to Apollo 11, the moon,
events, other STEM topics and future space exploration like the Moon to
Mars Mission. Activities and materials are designed for teachers, museums
and students.
https://spacestem.nasa.gov/
 NASA Space STEM Forum
Resource Page
These are some of the categories listed on the Forum Resource Page.
https://spacestem.nasa.gov/resources
 We are all one
The astronauts placed a plaque on the moon on behalf of all humankind.
 This Marketing & Educational Guide was produced and
compiled by MacGillivray Freeman Films for use in marketing
and planning educational programs for Apollo 11: First Steps.
We hope your mission is successful!