Compatible with Co

Windows 7 Logo
®

Program Partner
Marketing Guide
for licensees of the “Compatible
with Windows 7” logo
 Compatible with Compatible with

Table of Contents
3 Introduction 14 Mobile broadband devices
3 Goals of the program 14 Monitor & Displays
4 The new logo 14 Network area storage
4 Logo selling points 14 Network media storage
5 Logo usage guidelines 15 Portable media players
5 Using the logo 15 Printers
5 Side tips 15 Scanners & MFP’s
5 Product packaging 16 USB transfer cables
6 Web pages 16 Webcams
6 On line banners 16 Wireless routers
6 Print advertising 17 Consumer marketing assets
7 POS material 17 Any product type
7 Hardware product casing 17 Software Specific
7 Other product marketing collateral 18 Hardware specific
8 Visual guidelines 19 Email template for software
9 Orientation 20 Small business marketing assets
10 Messaging guidelines 20 Any product type
10 Describing products 20 Software specific
10 Messaging for “Compatible with 21 Hardware specific
Windows 7” software 22 Email template for software
11 Messaging for “Compatible with 23 Midsize/Enterprise marketing
Windows 7” hardware campaign assets
12 Device specific messaging 23 Any product type
12 Cell phones 23 Software specific
12 Digital cameras 24 Hardware specific
13 Digital picture frames 25 Resources
13 Digital video cameras 25 Need help?
13 Graphic cards

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Introduction
With the launch of the Windows® 7 operating system, consumers and businesses will be
looking for the latest software and devices for their Windows-based PCs. The Windows 7
Logo Program is the best way for your products to easily be identified as being compatible
and reliable with Windows 7.

The goals of the Windows 7 Logo Program are to:



• Help customers easily identify software and devices that have passed

Microsoft-designed testing for compatibility and reliability with Windows 7.

• Enable your company to differentiate your offerings while giving
customers confidence in the products that they choose.

• Reduce barriers to acquiring new applications and devices, and migrating
to Windows 7 from other operating systems.

As a participant in the Windows 7 Logo Program, your company can use logo artwork,
messaging guidelines, and assets in association with products that have met program
requirements. These assets allow you to take advantage of Microsoft’s continued
investment in promoting products that carry a Windows logo to consumers, businesses,
and retail channel partners. To use these assets, you must participate in the Windows 7
Logo Program and accept the terms of the applicable Windows Logo License Agreement
at http://winqual.microsoft.com. The product(s) that you plan to advertise or distribute
with these assets must be licensed under the applicable Logo License Agreement (LLA)
and meet program requirements.

To help drive purchase preference for “Compatible with Windows 7” products,

Microsoft will generate awareness through Web advertising and retail point-of-sale (POS)
materials. Customers will learn about the features and benefits of “Compatible with
Windows 7” products from trained retail sales professionals, on Windows.com, and on
the Windows Compatibility Center site.

This guide is designed to help your company use the applicable logo and product mes-
saging that confidently communicates the benefits of the “Compatible with Windows 7”
logo. If you have any questions about using these assets, please send an e-mail message
to WLPbrand@microsoft.com.

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The New Logo

The distinctive ‘Compatible with”

Compatible with Com

blue and soft was preferred by
glow connects consumers in
the logo to research over
the Windows other phrases;
Brand. they understood
this signifies
the associated
product or
software has
been tested
and approved.

The
Windows Flag
is recognized
by over
600 million
customers
Consumer across the
research world.
indicates the
four-color
symbol is the
most significant
component and it is The Windows
used to garner attention from a name is synonymous
relative distance. The secondary focus of the with the computing world’s
graphic is “Windows 7,” as the key to the standard of excellence.
compatibility assurance.

The Windows 7 Logo Program graphic is designed even at a pixel level to provide assurance
for consumers and instill confidence in the purchase or application they’re considering.

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Logo Usage Guidelines

After successful product testing, you must complete and submit a Windows Logo License Agreement
(LLA) at the Windows Quality Online Services site (Winqual at https://winqual.microsoft.com/) to be
eligible to use the logos. (Refer to page 25 for information on getting started with testing.) To view
the LLA, please go to the Winqual home page and click Legal Agreements. In
the event of any inconsistencies between information in this marketing guide

and the terms of the applicable LLA, the terms of the LLA will prevail. Note that Side tips
you may use the logos only in connection with products that have passed the and tricks:
program testing and that products may display only the logo for which they are
specifically licensed. Make sure
you include
Supports
Windows 7
on your
system
requirements
Using the Compatible with
Windows 7 logo

Microsoft recommends that the “Compatible with Windows 7” logo be displayed in the following
places that customers will encounter in the product evaluation and presales process. To help
customers understand the features and benefits of “Compatible with Windows 7” products,
messaging on page 10 can be used where appropriate. When using the logos in the following
areas, please follow the visual guidelines on page 8.

Product packaging:

Microsoft recommends that the logo be placed in the lower-right or upper-right corner on the front
of the product box; the logo also may be used on the spine and back of the box. In addition to the
logo, product-specific messaging available on pages 10–16 can be used.

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Logo Usage Guidelines (Continued)

Web pages:

It is important to use the logo throughout your

company’s Web pages. Please follow these guidelines:

• The logo needs to appear in association with the

specific product that meets all program requirements
and is licensed under the applicable LLA.

• The logo may be used throughout the website

adjacent to products that have passed testing,
including home page, product pages, and
search results.

• The logo can be used on company-level Web

pages as a clickthrough graphic to “Compatible
with Windows 7” product-specific and
product-family pages.

• Microsoft recommends that information about

the logo be available when customers click or pause on the logo. Messaging guidelines starting
on page 10 of this guide may be used verbatim.

Online banners:

The logo may be used in online banner advertisements when it is associated with a specific
product or product family that has met the technical requirements of the program.

Print advertising:

The logo needs to appear in association with a specific product that has met the program
requirements. For advertisements, please follow these guidelines:

• If the advertisement is for one product, the logo may be placed near the product image or at the
bottom of the advertisement in accordance with the visual guidelines.

• If the advertisement is for multiple products, the logo must appear next to each product that has
met the program requirements.

• If the advertisement is for multiple products that all meet equivalent program requirements,
the logo may be placed near the product images or at the bottom of the advertisement in
accordance with the visual guidelines.

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Logo Usage Guidelines (Continued)

POS materials:

It is important that the logo appear in association with a specific product that has met the
program requirements. When using the logo in point-of-sale materials, please follow the same
guidelines provided for print advertising.

Hardware product casing:

The logo may be recreated in sticker form and applied to product casing. Information on obtaining
stickers is available from Worldmark or GM Nameplate.

• Worldmark: Please visit www.worldmark.com/windows or send an e-mail to:

windows@worldmark.com.

• GM Nameplate: Please visit www.gmnameplate.com or send an e-mail to:

karenm@gmnameplate.com.

Other product marketing collateral:

The logo may be incorporated into all product manuals, specification sheets, flyers, and other
print outreach efforts when used in association with the specific product that has met the
program requirements.

Please adhere to these guidelines when using the logo on marketing materials or product packaging:

The logos may not be combined with any other symbols, including words, logos, icons, graphics,
photos, slogans, numbers, or other design elements.

• Do not combine the logo with any other symbols, including words, logos, icons, graphics,
photos, slogans, numbers, or other design elements.

• Do not use the logo in a manner that might imply Microsoft’s affiliation, sponsorship,
endorsement, or approval other than as contemplated in the LLA.

• Do not use the logo in a manner that might suggest cobranding or otherwise create potential
confusion as to the source of your product or ownership of the logo.

• Do not display the logo in a manner that suggests your product is a Microsoft product or that
Microsoft, Windows, or Windows 7 is a part of your product name.

• Do not imitate the logo.

• Attribute the “Compatible with Windows 7” logo to Microsoft Corporation in all materials where
it is used, with the attribution as follows:
Windows and the Windows logo are trademarks of the Microsoft group of companies.

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Logo Usage Guidelines (Continued)

Visual guidelines:

As a licensee, you may use the “Compatible with Windows 7” logo only as provided by Microsoft.
Except for size subject to the restrictions herein, the logo may not be altered in any manner
including proportions, colors, elements, etc., or animated, morphed, or otherwise distorted in
perspective or dimensional appearance.

Minimum size:

“Compatible with Windows 7” logo

o Print: 0.50 inches wide (12.7 mm). Compatible with Compatible with

o Online: 60 pixels wide.

You may optimize the logo for large-scale usage in banners or other large-format materials. In
situations where the logo is greater than 2 inches wide (50.8 mm) or high, the ® symbols may be
reduced accordingly. Otherwise, all elements should maintain the existing ratios.

Clear-space:

To properly stage the logo, you must maintain a minimum clearance between the logo and other
elements (logos, side of box, messaging, etc.) as shown below.

“Compatible with Windows 7” logo: X = 1/4 the width of the logo

X Compatible with
X Compatible with

X X
X = 1/4 the width of the logo

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Logo Usage Guidelines (Continued)

Orientation:

The logo artwork should never be displayed in an orientation different from what is shown
in these guidelines. Artwork designated as vertical, for example, should never appear in a
horizontal position.

Monochromatic versions of the logos:

Compatible with Compatible with
The “Compatible with Windows 7” logo should always be re-created in full
color to ensure consistency and maximize visibility. A black-and-white version
of the logo may be used only in materials that are 100 percent single color—
such as product packaging, periodicals and newspapers, or black-and-white
sales sheets.

Referring to Windows® 7

• Never refer to the product simply as 7. Always include “Windows” in the product name.

• Never abbreviate Windows 7 as Win, Win7, or W7.

• The first time that Windows 7 is mentioned in body copy, include the properly placed registered
trademark symbol and a reference to the product as an operating system—that is,
“the Windows® 7 operating system.”

• You may use the name “Windows 7” referentially in headlines and headings as long as the full
name of the Windows 7 operating system is provided at the first mention in body copy.

• When Windows 7 is referenced in any materials, include the following attribution of Microsoft
ownership of the Windows trademark:Windows is a trademark of the Microsoft group of companies.

• Do not refer to applications that work with Windows 7 as Windows 7 applications. Instead, refer
to them as “applications for Windows 7” or “applications that work with Windows 7.”

• Use “Windows 7–based” when referring to the platform in relationship to a PC—for example,
“use this product with a Windows 7–based laptop,” not a Windows 7 laptop. An additional option is
to use the phrase “a laptop running Windows 7.”

• Never use Windows 7 in the plural form. For example, do not say “there are three Windows 7s left
on the shelf.” Instead, say “there are three units of the Windows 7 operating system left on the shelf.”

• Never use Windows 7 in the possessive, as in “Windows 7’s security features are impressive.”
Instead, say “the security features of Windows 7 are impressive.”

Using the Windows trademark

The first time that Windows is mentioned in body copy, and it is not part of the Windows 7
trademark, include the ® symbol after Windows, as in the following examples: Windows® Photo
Gallery, Windows® Media Center, Windows® Flip 3D, and the Windows® operating system.
One notable placement exception is in Windows Media® Player.

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Messaging Guidelines
The following provides guidance on how to properly promote the products that bear one of the
Microsoft logos. Following these guidelines is important to set appropriate expectations for the
customer and to clarify the meaning of the logo.

When describing your products

When describing your licensed product, do:

• Use “[Insert Product Name] is Compatible with Windows® 7.”
• Use “[Insert Product Name] has been tested to meet all of the technical requirements to be
Compatible with Windows® 7.”
• Use the term “Compatible with Windows 7” in headlines and other call-outs related to licensed
products, as appropriate.

To avoid customer confusion, do not:

• Describe products as Windows 7 Certified.
• Describe products as Windows 7 Compatible.
• Include or substitute alternate terms such as optimized, powered, or ready in communications
about products that bear the “Compatible with Windows 7” logo.
• Abbreviate or otherwise alter the language in the logo.

When describing the logo:

The following message may be used verbatim in describing the benefits of “Compatible with
Windows 7” hardware and software products:

Only “Compatible with Windows® 7” software and devices have passed Microsoft-designed tests
for compatibility and reliability on PCs running the Windows 7 operating system. “Compatible with
Windows 7” products install without worry and run reliably with Windows 7.

Messaging for
Software.

The following facts about “Compatible with Windows 7” software may be used verbatim in your
product messaging, where relevant:

Windows is all about making your life easier. To make it easy, Microsoft recommends “Compatible
with Windows 7” applications because they have passed Microsoft-designed tests to help ensure
they install readily every time and minimize the number of crashes, hangs, and restarts you
experience. This all helps ensure a compatible and reliable experience with any edition of
Windows 7 including 64 bit.

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Messaging Guidelines (Continued)

“Compatible with Windows 7” software:

• Is tested for compatibility and reliability on Windows 7.

• Passed Microsoft designed tests to minimize the possibility of crashes, hangs, and reboots.

• Represents a commitment that the product will continue to work over the life of Windows 7.

• Meets privacy standards set forth by the Anti-Spyware Coalition.

• Installs cleanly and reliably.

• Eliminates unnecessary reboots.

• Ensures compatibility with Windows 7, both 32-bit and 64-bit editions.

Messaging for
Hardware & Devices.

The following facts about “Compatible with Windows 7” hardware and devices may be used
verbatim in your product messaging, where relevant. You must also adhere to the trademark
guidelines outlined on page 9.

Windows® 7 is all about making your life easier. To make it easy, Microsoft recommends
“Compatible with Windows 7” devices and printers because they have passed Microsoft-designed
tests for compatibility and reliability with Windows 7. Simply put, they install without worry—simply
connect the device—and are compatible with all versions of Windows 7, including 64-bit.

“Compatible with Windows 7” hardware and devices:

• Passed Microsoft designed tests for reliability on PCs running Windows 7.

• Installs easily and can automatically download device driver updates using Windows Update.

• Install without worry—just connect the device.

• Are compatible with Windows 7, including 64-bit.

• Can be added to a security-enhanced wireless network in less than a minute

(for “Compatible with Windows 7” wireless products).

• Are ready to use out of the box.

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Messaging Guidelines (Continued)

Device Specific Messaging

Please take advantage of the copy below to clearly communicate the benefits of your
logo-bearing product.

Cell
Phones
Features Benefits

• Plays Windows®-compatible audio • Instantly transfer photos to any PC

and video content running Windows 7 or Windows Vista
• Offers built-in image acquisition and • Easily sync and transfer your music
reliable transfers and video files using Windows Media
• Connects “out of the box” without the Player*
need for extra software • Supported media types just work with
• Transfers and synchronizes music, Windows—no need to download
photos*, and video* with Windows additional codecs
Media® Player 11, the Windows Vista®
operating system, and the Windows® 7 *If camera is present on the device
operating system
• Displays images and plays music and
videos in the Windows Shell
• Appears on the Windows desktop
whenever the device is connected
• Allows for a customized Device Stage™
experience

*If camera is present on the device

Digital
Cameras
Features Benefits

• Captures Windows®-compatible • Automatic transfer of photos to any

image formats PC running the Windows 7 or
• Offers built-in image acquisition and Windows Vista® operating system
reliable transfers
• Connects “out of the box” without the
need for extra software

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Messaging Guidelines (Continued)

Digital

Picture
Frames Features Benefits

• Passes color fidelity requirements in • Experience true-to-life color display

the Windows® Color System
• Provides wired or wireless* connection
to your PC
• Includes Windows Connect Now
technology and PnP-X for simple and
more secure wireless connectivity
*Applicable if wireless enabled
• Display photos from Windows Live™
Photo Gallery using your wireless
network
• Easily add the device to your wireless
network from the Devices and Printers
folder in the Windows 7 operating
system in less than a minute*
*Applicable if wireless enabled

Digital

Video
Cameras Features Benefits

• Supported by Windows Live™ • Easy and reliable transfer of regular

Movie Maker and high-definition video to your PC
• Supports regular and high-definition
video streaming to the Windows® 7
operating system
• All audio and video files are compatible
with Windows 7

Graphics
Cards
Features Benefits

• Meets requirements for the Windows® • Smooth transitions and 3-D graphics
Aero® user experience, 3-D graphics, for stunning and highly visual
and enhanced gaming entertainment experiences
• Supports DirectX® 10 technology for
amazing graphics in games, movies,
and multimedia applications
• Uses software drivers based on the
Windows Display Driver Model for
increased reliability and performance

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Messaging Guidelines (Continued)

Mobile
Broadband
Devices: Features Benefits

• Is supported by native Windows® 7 • Enable “Always Connected” user

Mobile Broadband technology stack experience
• Integrates smoothly with Windows • Simple and unified user experience
networking features such as View across different wireless connectivity
Available Networks media
• Uses software drivers based on the
new Mobile Broadband Driver Model
for increased stability and reliability of
the driver

Monitors
& Displays
Features Benefits

• Meets Windows® Color System • True to life color on your screen

standards for consistent and accurate
color across multiple mediums

Network

Area
Storage Features Benefits

• Supports Windows® Rally technologies, • Easily add the device to your network
PnP-X, and Windows Connect Now for and automatically set it up in seconds
easy installation and configuration from the Devices and Printers folder in
the Windows 7 operating system

Network

Media
Devices Features Benefits

• Supports PnP-X and Windows®
Connect Now for more secure remote
wireless configuration
• Discovers and interoperates with any
Digital Living Network Alliance
(DLNA)–compliant device
• Supports additional library categories
that DNLA doesn’t support
• Easily add the device to your network
from the Devices and Printers folder in
the Windows 7 operating system in less
than a minute
• Supports all devices that are part of the
Digital Living Networking Alliance
• Transcodes and plays streaming content

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Messaging Guidelines (Continued)

Portable

Media
Players Features Benefits

• Plays Windows®-compatible audio • Easily sync and transfer your music

and video formats and video files using Windows Media
• Transfer and synchronizes music, Player 11
photos, and video with Windows • Supported media types just work with
Media® Player 11, the Windows Windows—no need to download
Vista® operating system, and the additional codecs
Windows 7 operating system
• Connects “out of the box” without the
need for extra software
• Displays images and plays music and
videos in Windows Media Player 11

Printers
Features Benefits

• Meets Windows® Color System • True to life color prints every time
standards for consistent and accurate
color across multiple media

Scanners/
MFPs
Features Benefits

• Takes advantage of the Windows® • Easily manage all your multifunction

Imaging Architecture to provide a printer’s functions in the Devices and
more integrated experience in the Printers folder
Devices and Printers folder

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Messaging Guidelines (Continued)

USB
Transfer
Cables Features Benefits

• Tested for compatibility and reliability
with the Windows® Easy Transfer
feature
• Operates on USB 1.1 and USB 2.0
or later
• Powered by USB—no external
power needed
• Quick and simple transfer of files,
settings, and e-mail between PCs using
Windows Easy Transfer
• Transfer files from the Windows XP
operating system to the Windows
Vista® or Windows 7 operating system
over a USB connection

Webcams
Features Benefits

• Supports higher frame rate and • Reliable, smooth streaming-video

higher quality colors experiences with higher frame
rate support

Wireless
Routers
Features Benefits

• Supports Wi-Fi protected setup and • Easily set up a security-enhanced

Windows® Connect Now for simple,
security-enhanced wireless
network setup
• Meets all requirements for the Xbox
LIVE® online game service, providing
reliable connectivity and robust
handling of streaming media
wireless network in minutes
• Get fast and reliable connections for
multiple PCs and devices
• Manage router settings and trouble-
shoot Internet connection problems
from the Network and Sharing Center
in the Windows 7 or Windows Vista®
operating system
• Supports Xbox LIVE for fast, reliable
online gaming and movie downloads
• Wireless network security enabled by
default to protect your family
and information

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Consumer Marketing Assets

When marketing “Compatible with Windows 7” products to consumers, the following copy blocks
may be used verbatim.

Any Product Type

Short
Microsoft recommends “Compatible with Windows® 7” products because they install readily
and run reliably on Windows 7. They have passed Microsoft designed tests for compatibility
and reliability.

Long
Windows® is all about making your life easier. This includes making sure all your software, printers,
and devices install readily and run reliably. To make sure it’s easy, Microsoft recommends
“Compatible with Windows® 7” products because they have passed Microsoft-designed tests
for compatibility and reliability with Windows 7.

Software Specific

Short
Microsoft recommends “Compatible with Windows® 7” applications because they have passed
Microsoft designed tests for compatibility and reliability with Windows 7.

Medium
Windows is all about making your life easier. To make it easy, Microsoft recommends “Compatible
with Windows® 7” applications because they have passed Microsoft-designed tests for compatibil-
ity and reliability with Windows 7. These applications support 64-bit technology and have passed
tests to minimize the possibility of crashes, hangs, and restarts.

Long
Windows is all about making your life easier. To make it easy, Microsoft recommends “Compatible
with Windows® 7” applications because they have passed Microsoft-designed tests to help ensure
they install readily every time and minimize the number of crashes, hangs, and restarts that you
experience. This all helps ensure a compatible and reliable experience with any edition of
Windows 7, including 64-bit.

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Consumer Marketing Assets (Continued)

When marketing Compatible with Windows 7 products to consumers, the following copy blocks
may be used verbatim.

Hardware Specific

Short
Microsoft recommends “Compatible with Windows 7” devices and printers because they install
without worry on Windows 7.

Medium
Windows is all about making your life easier. To make it easy, Microsoft recommends “Compatible
with Windows 7” devices and printers because they have passed Microsoft-designed tests for
compatibility and reliability with Windows 7. These devices install automatically and are compatible
with all versions of Windows 7, including 64-bit.

Long
Windows is all about making your life easier. To make it easy, Microsoft recommends “Compatible
with Windows 7” devices and printers because they have passed Microsoft-designed tests for
compatibility and reliability with Windows 7. Simply put, they install without worry—simply connect
the device—and are compatible with all versions of Windows 7, including 64-bit.

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Consumer Marketing Assets (Continued)

E-mail template for
Software:

When sending e-mail to consumers to promote your “Compatible with Windows 7” products, use
the following e-mail template and copy, if applicable. Customize the e-mail with your own product
messaging where indicated.

YOUR MESSAGE HERE

Microsoft recommends “Compatible with Windows® 7”

products because they have passed Microsoft designed
tests for compatibility and reliability with Windows 7.
© 2009 Microsoft Corporation. All rights reserved.

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Small Business Marketing Assets

When marketing “Compatible with Windows 7” products to small businesses, the following copy
blocks may be used verbatim.

Any Product Type

Short
Save time and money by purchasing “Compatible with Windows® 7” products that have passed
Microsoft-designed tests for compatibility and reliability with Windows 7.

Medium
Save time and money by purchasing “Compatible with Windows® 7” products. Products that carry
the Windows 7 logo have passed Microsoft-designed tests to help ensure they install readily and
run reliably with the minimal number of hangs, crashes, or restarts.

Long
You have enough to think about with your business—your technology shouldn’t be a worry. Save
time and money by purchasing “Compatible with Windows® 7” products. Products that carry the
Windows 7 logo have passed Microsoft-designed tests to help ensure they install readily and run
reliably with the minimal number of hangs, crashes, or restarts.

Software Specific

Short
Save time and money by purchasing “Compatible with Windows® 7” applications that have passed
Microsoft-designed tests for compatibility and reliability with Windows 7.

Medium
Save time and money by purchasing “Compatible with Windows® 7” applications. Applications
that carry the Windows 7 logo have signed executables and drivers for authenticity, and have
passed Microsoft-designed tests to help ensure they install readily and run reliably with minimal
number of hangs, crashes, or restarts.

Long
You have enough to think about with your business—your technology shouldn’t be a worry. Save
time and money by purchasing “Compatible with Windows® 7” applications. Applications that
carry the Windows 7 logo have signed executables and drivers for authenticity, and have passed
Microsoft-designed tests to help ensure they install readily and run reliably with minimal number
of hangs, crashes, or restarts..

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Small Business Marketing Assets (Continued)

When marketing Compatible with Windows 7 products to consumers, the following copy blocks
may be used verbatim.

Hardware Specific

Short
Save time and money by purchasing “Compatible with Windows 7” devices that have passed
Microsoft-designed tests for compatibility and reliability with Windows 7.

Medium
Save time and money by purchasing “Compatible with Windows 7” devices. Devices that carry the
Windows 7 logo have passed Microsoft designed tests to help ensure they install easily and run
reliably with the minimal number of hangs, crashes, or restarts. These devices can be integrated
easily into your office.

Long
You have enough to think about with your business—your technology shouldn’t be a worry. Save
time and money by purchasing “Compatible with Windows 7” devices. These devices have passed
tests designed by Microsoft to help ensure they are free of malware, install easily, and run reliably
with the minimal number of hangs, crashes, or restarts.

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Small Business Marketing Campaign Assets (Continued)

E-mail template for
Software:

When sending e-mail to small businesses to promote your “Compatible with Windows 7” products,
the following e-mail template and copy may be used verbatim. Customize the e-mail with your own
product messaging as needed.

YOUR MESSAGE HERE

Save time and money by purchasing “Compatible with

Windows® 7” products that have passed Microsoft designed
tests for compatibility and reliability with Windows 7.
© 2009 Microsoft Corporation. All rights reserved.

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Midsize/Enterprise Marketing Campaign Assets

When marketing “Compatible with Windows 7” products to midsize and enterprise businesses, the
following copy blocks may be used verbatim.

Any Product Type

Short
Increase business value and productivity by easing migration and complementing your managed
testing with “Compatible with Windows® 7” products.

Medium
Increase business value and productivity by easing migration and complementing your managed
testing by choosing “Compatible with Windows® 7” products. These products have passed
Microsoft designed tests for compatibility and reliability.

Long
Increase business value and productivity by easing migration and complementing your managed
testing by choosing “Compatible with Windows® 7” products. These products have passed
Microsoft designed tests to help ensure they install readily every time and run reliably with
the minimal number of hangs, crashes, or restarts.

Software Specific

Short
Increase business value and productivity by easing migration and complementing your managed
testing with “Compatible with Windows® 7” applications.

Medium
Increase business value and productivity by easing migration and complementing your
managed testing with “Compatible with Windows® 7” applications. These applications have only
signed executables and drivers for authenticity, and have passed Microsoft designed tests to help
ensure they install easily and run reliably with the minimal number of hangs, crashes, or restarts.

Long
Increase business value and productivity by easing migration and complementing your managed
testing with “Compatible with Windows® 7” applications. These applications have executables and
drivers signed by the manufacturer for authenticity, and have passed tests designed by Microsoft
to help ensure they are free of malware, install easily, and run reliably with the minimal number of
hangs, crashes, or restarts.

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Midsize/Enterprise Marketing
Campaign Assets (Continued)

Hardware Specific

Short
Increase business value and productivity by easing migration and complementing your managed
testing with “Compatible with Windows® 7” hardware.

Medium
Increase business value and productivity with “Compatible with Windows® 7” hardware. Devices that
carry the Windows 7 logo have passed Microsoft-designed tests for compatibility and reliability with
Windows 7 to complement your managed testing and ease migration.

Long
Increase business value and productivity by easing migration and complementing your managed
testing with “Compatible with Windows® 7” hardware. Devices that carry the Windows 7 logo have
passed Microsoft-designed tests for compatibility and reliability with Windows 7 to be integrated
easily into your managed environment.

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Resources
Obtaining the logo

To obtain and use the “Compatible with Windows 7” logo in your marketing, products must first
meet all technical requirements of the program and successfully complete the testing process.
Information on getting started can be found at the following sites.

• For independent software vendors (ISVs) — http://msdn.microsoft.com/windows/dd203105.aspx

• For independent hardware vendors (IHVs )— http://www.microsoft.com/whdc/winlogo/

Where to find marketing artwork.

To obtain Microsoft original artwork approved for use, please sign in to your Windows Quality
Online Services account at https://winqual.microsoft.com/. Artwork files for products that have
passed certification can be downloaded from the Manage Logo Submissions interface. Before
using these assets, you must first successfully test your product and then accept the terms of
the Windows Logo License Agreement at http://winqual.microsoft.com.

If you have any questions about using the logo or the marketing assets, please send an e-mail
message to WLPbrand@microsoft.com.

Where to get updated copies of this guide.

As this program expands, Microsoft will update this guide accordingly. For the most updated
version of this guide, please go to http://go.microsoft.com/fwlink/?LinkId=9670786

Need help?

If you have questions about any Windows 7 Logo Program assets, guidelines, or messaging, please
send an e-mail message to WLPbrand@microsoft.com.

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