In fact, Glassdoor reports that 70% of people look at reviews before they make career decisions.
Diversity and inclusion
For example, 83% of millennials are actively engaged when they believe an organisation fosters an
inclusive culture and there are lots of things you can do as a recruitment team to make hiring more
inclusive.
Platforms like LaunchPad mean candidates have a smooth and personalised journey from their first
engagement with a company right through to on-boarding.
Glassdoor endorses the view that candidates are increasingly treating a job search like online
shopping. As part of their research job-seekers want to know about your company’s expectations,
work style and interview process. They may also leave reviews about their candidate experience.

Capitalize on the value of your brand

From the outset, potential employees should understand the strengths of a
company as an employer. Businesses that do this effectively are able to
engage talent early and instill a loyalty that is directly related to the brand’s
overall mission.

Some brands, like L’Oréal, go so far as to create a website dedicated to

communicating their brand ethos to prospective employees. Entitled ‘L
’Oreal Talent’ the site communicates who they are and what they
represent, what their employees can be and what they offer as an
employer.

Personalize the candidate and employee experience

A key factor in talent retention, employee experience is key to nurturing a
workforce and letting them know they are more than just a number. This
can be done by:

Mapping out talent progression – By mapping out a career roadmap

employees will have a clear and documented process that will help them
advance through the company. This customized plan moves away from the
one-size fits all approach and invests in an individual’s future.

Recognizing employees – Recognition boosts both individual and staff

morale. The recognition of individuals for their efforts either on a digital
forum such as social networks or at a quarterly event helps create a
motivated work environment and acknowledges efforts.

Nurturing relationships –58% of employees say their relationship with their

immediate supervisor is ‘very important’. A key relationship to an employee,
executives need to bear that in mind in their management and learn more
about their employees than merely what their day to day role is. Going that
extra step will help to connect with employees as people.