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1.
Through a visual communication mode in this ad, the company only seeks to highlight the reaction of
people when tasting its new product, an explosion of flavors, lots of food and a low cost.

Burger King used the most used promotional strategy, Advertising, this time through an advertising
agency. In addition, the objective was reminder advertising in order to remind their customers of the
need to consume their new and delicious products at very favorable prices for the consumer, besides
generating in them a feeling of acceptance about the company and its new products in their minds.

2.
We seek to highlight the quality of the product, and the impact that this will generate in the public,
since it is a product which is offered to any type of customer, since as mentioned above, it offers a
unique blend of flavors and different from the competition, for an ideal price and size.

3.
With the use of the image of an astonished woman, the company seeks to generalize that anyone will
experience that reaction when trying the product, which is why it uses the expression "it will blow your
mind away", to reinforce the idea it wants to sell, a high level product at a very low cost, perfect for
customers. It should be clarified that this promotion is made only for a limited time, and for this reason
it should generate great impact on the public.

4.
With respect to the name given to the product, it should be noted that it is given so that people can
measure the amount of food to be consumed without having seen it in person.

This type of name is very common in the fast food market, companies such as Subway also
differentiate their products by size, with the sole purpose of making it easier for customers to size the
amount of food they are going to consume.

Advertising strategies

The Execution Style strategy was used, through which the company showed a specific tone to the
audience, which was astonishment, making clear the great promotion offered and how it could make
people feel complete satisfaction in consuming the product.

Finally, Burger King wanted to reach hundreds of new customers with this promotion, in which it
clearly showed that this product would generate amazement and satisfaction in every person who tried
it, and somehow reached many people who tried the product during the time the promotion was
running.