What is Cyberpreneurship and Why is it

Important for Entrepreneurs

by Patrick Peterson Published on August 30, 2020

The digital age helped revolutionize the business landscape, giving rise to virtual businesses that
operate purely online. The primary drivers in this new front are Cyberpreneurs – entrepreneurs
who leverage the speed and power of the internet to do business. What is Cyberpreneurship, and
why does it matter in today’s economic landscape? This article aims to provide valuable insights
into this new terminology and what it takes to thrive in the digital business world.
What is Cyberpreneurship?
Cyberpreneurship is the love-child of the digital age and savvy entrepreneurs who recognized
early on that the internet would be the juggernaut that it is today. The term is a play on two
words: cyber and entrepreneurship. “Cyber” is the culture of computers, virtual reality, and
information technology, while “entrepreneurship” is the process of discovering innovative ideas
to consolidate resources. With Cyberpreneurship, you have the merging of established economic
systems digitized to exist in cyberspace – think your favorite mom & pop bakery selling their
delicious cookies online.

The Cyberpreneurship industry has experienced massive growth in the past decade, existing in
every corner of the internet. You have digital information sources such as online news, blogs,
articles, and videos. There’s also the billion-dollar e-commerce industry, cybersecurity
solutions, and OTT (over-the-top) content platforms such as Netflix and Spotify.

What Does a Cyberpreneur Do?

Cyberpreneurs are professionals who leverage information technology to provide digitized
access to their products or services over the internet. They come up with novel ideas to offer
products and services to consumers via the internet. This eliminates the hassle of going to a
physical store to do business. Cyberpreneurs understand that the world is all digital now. They
use this knowledge to come up with companies that could only exist online.

For instance, some businesses deliver underwear, socks, or a basket full of goodies in exchange
for a monthly subscription. Or, look no further than Netflix or Spotify. Digital enterprises such
as these won’t be able to exist anywhere else except on the internet. Since such platform exists
online, Cyberpreneurship can conduct entire transactions – product deliveries, service
deliverables, and income generation – all in the digital domain.

Top Cyberpreneurs include e-commerce retailers and freelancers such as IT professionals,

writers, bloggers, programmers, SEO experts, social media consultants, audio-video technicians,
web designers, and graphic artists, to name a few. If you have the skills, it takes minimal effort
and resources to start your own online business and become a bonafide Cyberpreneur.
What Are the Advantages of
Cyberpreneurship Over Traditional
Businesses?
Businesses that exist solely online have plenty of advantages over traditional brick and mortar
ones. If you plan to become a Cyberpreneur, here are some of the things you can look forward to.

●     Efficient Customer Engagement

Businesses can engage people via chat, social media, email, blogs, and videos. There are more
avenues to talk to the customer (contests or raffles in social media) and more chances to win
them over because they will have to sign up and provide their details. Even if transactions aren’t
face-to-face, you can still personalize it because you already have a name.

●     Cheaper Start-Up Investment

Since the bulk of the business happens online, you won’t need a big or expensive office and
hordes of employees. All you need is a domain, a professional email address, a merchant
account, and an e-commerce website. Are you selling actual products? A small space for storage
and packaging is all you need.

●     Flexible Operations
You have the option of setting your hours because an online business is 24/7. You or your staff
may not be available at certain times of the day, but your website will.

●     Efficient Logistics
Business logistics have never been as streamlined and efficient as it is today, and that’s all thanks
to the internet. You can take orders and ship products while resolving customer complaints in
real-time. There are also inventory tracking apps that let you keep track of your stock even when
you’re not in the office.

Cybersecurity Considerations for

Cyberpreneurship
While the fluidity and limitless applications of cyberspace have enabled Cyberpreneurship to
flourish, it is also an ever-evolving playground for threat actors. Like Cyberpreneurs,
cybercriminals leverage the power of the internet, too, but for illegal activities designed to
disrupt and exploit the vulnerabilities that exist in an online business ecosystem. All digital
systems use binary system encoding, which is why you have email, ebooks, and e-commerce.

Malware is also encoded using the same system, which is why the malicious side of cyberspace
exists. Cybercriminal activities that affect online businesses include phishing emails, fraud,
supply chain scams, corporate espionage, financial data theft, identity theft, denial of service
attacks (DoS), and malware distribution, among others. A whopping 76% of U.S. businesses
reported an attack in 2019, and 60% of SMB’s fold six months after a data breach.

Businesses that do not have a robust cybersecurity protocol in place run the risk of a security
breach. Existing online means that you must have a defensive strategy for online threats in the
digital space, such as using an identity monitoring service to check for compromised
accounts and cybersecurity programs that protect networked systems. One area where
Cyberpreneurship can save the day is when freelance IT security professionals offer their
services to help other online businesses mitigate the threat of a cyberattack.

Related article: How to start an online business – Step by Step Guide

Conclusion
Cyberpreneurship meaning is simply cyber entrepreneurship. It has opened doors for plenty of
professionals. Entrepreneurs with little to no investment on their part to start their online
business. The virtual world is the next frontier. And those willing to break free of the traditional
9-to-5 corporate jungle setup can make a name for themselves. That is by taking advantage of the
vast and open world of the internet. However, cyberspace isn’t perfect. It has its flaws like
cybercriminals and malware, just like the real world has criminals and terrorists. Therefore,
Cyberpreneurs have to ensure they use cutting edge cybersecurity. This is essential to protect and
safeguard their online businesses so they can minimize the risk of a cyberattack.