Case study involving UBER and its Internal and External Stakeholders.

Questions

1) Assess Uber's position in mid-2015. List the stakeholders. List the challenges. (10

marks) 2) For each stakeholder, list the options available to Uber, and for each option

state the risk or cons (30 marks )

By 2015, technical advances that is the cellphone and the increased internet access that

facilitated it, had opened up new ways for individuals. People were able to get about

places swiftly and efficiently without owning a vehicle, thanks to motor companies like

Zip car and recumbent trike providers. Taxi, a five-year-old company, allows consumers

to book customized journeys using their iPhones. The organization, which has offices in

311 locations across 58 nations, had a pre-IPO current value of $50 billion in September

2015. Regardless of its size and success, Uber has been dogged by scandal, with a wide

spectrum of disgruntled various stakeholder groups. These groups include competitors,

chauffeurs, as well as some customers and associates opposing the company across the

United State and the universe.