Scribd Logo
Upload

Welcome to Scribd!

  • New Market Leader Intermediate Practice

    Uploaded by

    Olesia Matsyuk
    7 views112 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    7 views112 pages

    New Market Leader Intermediate Practice

    Uploaded by

    Olesia Matsyuk

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 112
    INTERMEDIATE BUSINESS [EMCIRET A Neus eta 3 NEW EDITION John Rogers www.longman.com NEW EDITION SSINISNG ALVIGAWYALNI John Rogers FINANCIAL TIMES Rtausiet rors 32 [page 75 page 36 / page 78, ciety Cra age 40 /page 80 page 4a / page 82 52 48 / page & 52 /page ss Corn ‘Competition 35 /page eens irene Vocabulary [ff Language einen review Gre Review and extension: employment words and collocations Review and extension: trade words and collocatians Review and extension: words and collocations for talking about problems with quality Review: ethics words and callacations, Review and extension: leadership words in context Review and extension innevation words and collocations Review and extension: competition words and collocation Idioms Question forms Indirect ‘questions Conditional sentences Infinitives and gerunds Tense review Relative pronouns Defining and non-defining, relative clauses Passive sentences have something done Modals Completing a job advertisement Sequencing a letter of application Editing Completing a letter Correcting a letter Editing Formal or informal language Completing a letter Editing inking words Sequencing an email Editing Formal or informal language Editing Re-writing an e mail é Individual sounds: the ending tion, -ssion, or sion Connected speech: consonant-vowel links ‘Stress and intonatior showing interest Individual sounds: the lettera Connected speech: contracted forms ‘Stress and intonation: conditional sentences Individual sounds: the sound Jer/ Individual sounds: the sound /s/ Connected speech: weak forms of was and were ‘Stress and intonatior question tags Connected speech: cconsonant-vowel links ‘Stress and intonatior identifying stressed syllables Individual sounds: the sound /si/ Connected speech: weak forms Stress and intonation: ‘new’ or ‘old information Paraphrasing ‘Individual sounds: contrasting /o:/ and /au/ Matching and Connected speech: sequencing contracted forms Editing ‘Stress and intonation: identifying word stress Se Getting the message fight Asking for repetition Negotiating Complaints Identifying topics Listening practice Giving advice; making suggestions Ustening practice Presentations Sounding tactful Tactful responses age 4 / page 62 cory Travel page / page 64 page 12 / page 65 ry) rth age 16 / page 68 Units cy age 20/ page 70 re eet age 24 /page 72 age 28 / page 74 Review and extension brands and ‘marketing words Present simple Present continuous ‘and collocations Review and extension business travel words and phrases in context Review: focus ‘on company organisation Review: word: building Future forms. Noun combinations Past simple and present perfect Extension: focus on introducing change Review: finance Describing words and collocations Review: ‘advertising words and collocations Review and extension: focus on idioms ems trends Using articles Modals Gr Editing Replying to an e-mail Completing a fax Writing an e-mail Editing Completing an email Replying to an e- mail Editing Identifying function, An introduction toreport writing Editing Linking words Editing Completing a letter Replying toa letter Generalising Editing Unscrambling texts Completing a letter Editing The 31d person singular ending Individual sounds: dark! Connected speech: disappearing sounds Stress and intonation: wh- questions Individual sounds: the letter u Connected speech: consonant-vowel links ‘Stress and intonation: three-syllable words, Individual sounds: the schwa sound Connected speech: contracted forms ‘Weak forms Saying the date Individual sounds: contrasting /av/ and /au/ Connected speech: linking r ‘Stress and intonation: lists Individual sounds: silent letters Connected speech: weak forms of have fo ‘Stress and intonation: highlighting ee eens ened Vocabulary {ff Language eer Snare ed Brey Making suggestions Getting the message Fight ‘Asking for agreement ‘or confirmation Getting the message Fight Making business contacts Listening practice Taking part in meetings Getting the message right Using stress to correct information Listening pra Giving presentations, Social situ Language work Brands 2 Acompany’s market 2 Market POELITEIg © Use the clues to complete the crossword puzzle. Across 41 When products are used in TV programmes, films, etc, we speak of ‘product Placement *. (9) 7 Aset of products of a particular type. (5) 8 The knowledge people have of a brand is called ‘brand @) 9 The ideas and beliefs people have about a brand. (5) 41. Using an established name on another sort of product is called ‘brand " (a0) Down 2 Ifyou keep buying a particular brand, you show a 3 The gathering of information about what buyers need or want. (8) 4 It starts with the product design, and ends when itis discontinued. (9) 5 Giving a name to a product so that people can recognise it easily by its name or design. (8) 6 When a company has a new product, it gives it a catchy... -@ 10 A good product is one that can most, or all, of the customer’s expectations. () P}Pt) (A) (C){e|[m|[E}[N) [7] ] HOOOUOOOOOO © Choose the correct words from the box to complete the definitions. follower leader position research segment share trends value | is the percentage of sales it has ina Particular market. involves obtaining information about what consumers want or need. 3 Amarket ........000000 15a group of customers of similar age, income level and social class 4 The market is the best-selling product or brand in a market. 5 The market is the second best-selling product or brand. Dan Peters , .Warks Mercator Foods Ltd, where he 1 Brands Complete the sentences with the verbs from the box. Use each verb twice. Put each verb into the correct form and the correct tense ~ present simple or present continuous. invest sell take target work 4 Dell and HP 2 Itonly......s.cese, OUF laboratory half an hour to test all the ingredients 3 Which market segment they usually ? 4 Oh no! My printer properly "il ask Mark to run off a copy. 5 you more money in marketing this year? 6 Their advertising agency never. at weekends. 7 Do you think we .. aig risk if we postpone the launch of our new model? . computers around the world 8 Unfortunately, our range of soft drinks well at the moment. 9 This time, we, .. our advertising campaign on the young. 30 Our company ...2 lot in R&D. That's why we develop fewer new products than our competitors. © Complete this text with the correct tense, present simple or present continuous, of the verbs given. Then check your answers. under the brand name Souperbly. ‘Together, they This week, however, Dan is not in his office. He ... Sthe testing of an innovative range of soups and sauces, and ,. in the R&D department of the Antwerp-based company work a team of five responsible for all products. manage about three new products each year. develop * in the laboratory. He work supervise /write a report. He ...sssssssvgee 7s job and is proud of his company. Indeed, Mercator Foods enjoy * rapidly. It ® subsidiaries in France and Germany and expand /have * Kilkenny Dairies (Ireland). Sales and earnings for the company own : far beyond expectations. increase The Souperbly brand in particular, ? highly popular throughout Europe. become @ Study the information in exercise B. Then write questions for these answers. 1_Where. does Dan Peters work? In the R&D department at Mercator Foods Ltd. 2 cece About three each year. 3 ee In the laboratory, Breese E eos He's supervising the testing of some new products. 5 essees SER No, he isn’t. He’s writing a report. 6 oe - In France and Germany. Yes, indeed. Far beyond expectations! PO Uri | een 4 Brands J Tick the ten verbs which are not normally found in continuous forms. sage J 8 prefer = _| 2 believe |_| g realise 3 belong = _| a0 research |] 4 compare |_| a1 seem] 5 consist |_| a2 stretch 6 contain 7] 13 suppose | 7 depend _] 14 surprise _ | @ choose verbs from exercise D to complete the sentences. Put them into the correct form of the present simple. 1 It, S26M16...,,,, that our new range of equipment is becoming more and more popular. 2 vveeceesnsssseee ME to our proposal? 3 Dreher has developed a new brand of beer that ........... any alcohol 4 We may or we may not expand into China. It esses on the Success of our products there. 5 Ournew range of toiletries .. friendly deodorant sprays. all the respondents ..... .. tothe same market . essentially of environment 6 segment? Eno © Read the passage below about brands. ‘+ In most of the lines 4~47 there is one extra word which does not fit. Some lines, however, are correct, © IFaline is correct, put a tick on the appropriate line «If there is an extra word in the line, write that word in the space provided, eT In many ways, logos have become a kind of international langage. Most people 4 around the world they could identity the Shell or Esprit logo: we are united by what | 2 companies sell us. Not surprisingly perhaps, an increasing the number of people \ os. complain that there is no an escape from brands 4 independent businesses. In the addition, their branches tend to spread rapidly and 4 6. | occupy more and more space in our cites 7 Another reason is that advertising today is not just much about selling products: itis, 8. really build brands around products, but around reputation, So, forexample, you can | 40 0 toyour Vigin bank, visita Virgin record shop, will buy a Virgin cola and getona | 4 Virgin train 2 Naturally, sucha strategy has its risks, Dissatisfaction with one product can reflect 3 badly and on the brand if Virgin trains are late, people may lose confidence in Virgin. = [44 | _ banks. Or if you discover that your expensive pair trainers are made by underpaid § 45 teenagers working in the terrible conditions in a third-world country, you may begin 46 | toquestion the bran that tims to sel you's healthy way of ie" J #9 + Brands @ Steve clark, 5 Steve Clark, Souperb al Genie trite lanenine DAeisrot ie ceeees message, then write Steve's epi using his ot eee ply using his notes betow. ne elow. From: Liz ans To: Steve Clark — | Subject: Souperbly range Steve ales of our range of soups under er aera when they can fin eee 12m at all Id be gra Liz Steve's notes: \ \ the largest supermarket chai sells its \ | own brands of soups at much lower prices \ \ + don't display our products properly very similar 10 curcert our packaging market feader in Genenay ffer frequent discounts + competitors of visit supermarkets Very often Recommendations Jan doing 4 grea job but why alone? | ighlight brand's edesign packaging / dients) \ qualities (natural ingre offer managers incentives for them to put \ ju proaucis on 1p selves | tions / ete discounts / special prome! SS CLT] R7TeTrteig Complete the sentences with words from the box. etiticise blame concern disruptive dissatisfaction harm misbehaviour A growing number of people .. £rifis... the airlines and demand better service. 2 There are signs that airlines are trying to respond to customer : for example by providing more legroom and quality in-flight meals. 3 Cases of passenger .. are unfortunately all to common on long- distance fights. eee 4 Many analysts .............. @l¢ohol for the phenomenon called ‘air rage’. 5 Poor service and frequent delays will inevitably anairline’s reputation. 6 Cabin and flight crews often have to deal with ,............. and dangerous in-flight behaviour. 7 There is increasing ... that airlines are trying to save money at the expense of customer satisfaction. © Fillin the gaps in the text with the best word. Customer satisfaction For the second time, the Korona Hotel has been ranked No. 1 for customer satisfaction. “At our hotel, we give our .,P.,. ‘more than a high-quality experience, we get them to enjoy the Korona way of fe,” says Kurt Ahlberg, the General Manager, ‘and we pride ourselves on excellent ...... ?ina luxurious environment.” The...... are responsive and service-oriented, they obviously enjoy their jobs and want to help the clients. The Korona is committed to meeting the ...... 4 of today’s international business ...... 5 there is. high-speed internet access throughout the hotel, and there are three spacious meeting rooms, with all the ...... ° needed for successful business ......7. Inaddition, the ...... ® of the hotel is ideal: a three-minute drive from the international airport. Ahlberg has long understood that busy executives cannot afford to waste time in ,..... jams as they try to... city centre venues. Nor do executives particularly enjoy getting up at dawn to catch an early. morning..." a) a) a a a a) a a) a a) a) a) Sy © customers waiters crew needs tourists tools speeches location transport reach arrival b) ») ») b) b) b) b) b) b) b) >) @ Putin the English. wr anewnn guests help assistants functions dealers facilities lectures place street get airport ish English underground timetable oe motorway hand luggage city centre t a o °° oO o oO 9 o °o 9 9 tourists chefs salesmen success travellers buildings presentations venue road arrive flight American English subway one way round trip ew elevator Match the two parts of each phrase as in the example. a) to customer dissatisfaction 4 a growing number — 2 a fast-growing area 3 awide range 4 an interminable delay 5 7 increasing concern 6 the battle to respond b) about air quality d) @) a d d a) 4 4) a 4) d shoppers service staff failure voyagers machines talks situation traffic g0 check-in 2 Travel g letters to make equivalent words in British or American ©) against dangerous in-flight behaviour 4d) intake-off @) of issues f) of passenger complaints 8) of study Prt a | EU TTECRe 2 Travel EI 0 eepnmsy © mE ° ‘Match each item on the left with an item on the right. a) Look at the fog! 1 As you know, we're going to — increase our special offers. 2 We're leaving at five o'clock on b) They know everything about Friday morning. Apex tickets. 3 Most probably, airport hotels wilt / They couldn’t get us a later become increasingly popular. \. flight this time. 4 Hold on. Vl call our Travel ~ d) We are about to start Department and find out for you. advertising. 5 Flights are going to be celayed €) Many of them have been again. designed with the business traveller in mind. ‘Study the words in bold in exercise A. Then decide which sentence, 1~5, illustrates each of the meanings, a) ~e), belov. a) instant decision , 86! b) pre-planned decision ©) prediction based on present evidence 4d) general prediction / opinion about the future e) future arrangement (diary future) Put the words and phrases in the correct order to make sentences. 4 as soon as / a ring / | arrive / lll give / in Brussels. / Mr Dupuis 2 Pl/If/ is delayed, / miss / my flight / the presentation. 3 abetter hotel. / going to / | find / I'm / stay here / until 4 you advise / Pl / in May / not to go. / our Chinese suppliers / unless / visit /me 5 again. / and visit / you are / in Copenhagen / our headquarters / Please come / when J After as soon as /if/until /unless /when /once /next time /etc we use a present verb form, even when we are talking about the future. Ti ‘+ Next time youthse in Vancouver, you must stay at the Plaza Hotel. x * Next time you are in Vancouver, you must stay at the Plaza Hotel. / Choose the appropriate information from the box to complete the fax from The Three Storks Hotel. your arrival | sincerely look forward to yourdeparture | faithfully hope Dear Mr However inform Dear Sir As requested confirm | We would appreciate itif | request 2 Travel —S The Three Storks Hotel | Virpazar - Montenegro FAX From: The Three Storks Hotel (Virpazar Montene; +381 (0)8! 71 00.88 ering Lic +44 1865 698 244 To: Mr] C Roberts, Stanley Eng April 28 2 your booking for a single room from May I7 to May 20 inclusive, at a rate SIS cos] 3, we will hold your room until enidright on the day of .. We 5 seeing you in YOUS cessscsssssesseess © You are going to attend a team-building seminar in Milan. Write an e-mail (40-60 words) to your secretary in which you: ae + explain why you will be away + say when exactly you will be away * give details of what your secretary should do while you are away. @ Read the text below about using the Internet on trains. «In each line 49 there is one wrong word. n * For each line, underline the wrong word in the text and write the correct word in the space provided. Se eee In several countries, railways are investing on wizeless technology to help commuters staying connected as they travel by tain to and from work Some companies have launched a wireless Internet service on there busiest trains. This should enable commuter to surf the Web and check their e-mail onboard | Considering that a substantial number of business person spend at least two hours in day on a train, an Internet link could be the key to increased productivity Fuse for entertainment, it could also contribute to bringing down stress levels Wireless Fidelity, ‘Wi-Fi’ for short, will already becoming commonplace in hotels and S woraurunn lity for rail travellers to airports. It could soon become a standard fat in the gaps in the text with the best word. ies On Company choices ithas become a commonplace to say that the world is changing at an ever-increasing pace. Companies today are faced with a stark choice: or go under. For example, until quite recently, companies, typically tended to be...... 2. They were built on a model which achieved a high degree of control, but in which ,..... 3 of communication were few and slow. Another disadvantage of this type of organisation is that more junior 4 may not even know who the CEO is, or what....... 5 the decision: makers are trying to achieve. In order ta try and solve this problem, many organisations have adopted a less ...... §, more flexible business culture in which frequent contact between the owner and the employees ensures that ..... is lowing smoothly A second difficult choice for a company concerns the extent to which it should go global or remain ...... ®. Global operations allow maximum 9 of scale, while localisation makes it possible to...... * quickly to market changes and to reach all market ...... #. In order to reduce the tension between global and local demands, many companies have adopted a ‘hub and spoke’ structure. They use several regional production and ...... ® ‘hubs’ where neighbouring markets are serviced from one single location. PE Try-< RuCl d 1a) adopt b) market ©) adapt 4) research 2a) economical b) hierarchi ©) welcoming 4) democratic 3 a) webs b) media 0) roads @) channels 4 a) customers b) directors ©) staff 4) buyers 5 a) goals b) design ©) plan d) sales 6 a) bureaucratic b) caring ©) decentralised d)__ market-driven 7 a) information b) news 0) speech @) interest 8 a) professional b) static 9 local 4) impersonal 9 a) production b) economies ©) marketing @) savings 10a) call b) demand enquire d) respond 42a) shares b) researc ©) leaders €) sectors 12a) manufacturing ——_b) selection 9) distribution 4) advertising 3 Organisation Language review 4) Change the following phrases, as in the two examples. wa eerste 4 ahotel with three stars 2 a day that lasts eight hours 3a déal worth eighty thousand euros 4 aseminar that lasts three days 5 a loan of two million pounds 6 a company which is 25 years old 7 an office block that has three storeys © Match a word from box A with a word from box B to complete the sentences below. [ A 8s | computer — commercials government | fair | information | force labour policy research project trade | technology \ \ | v + virus | 2 This new computer... VITUS... could wipe all the data off your hard disk. 2 Several organisations are strongly opposed to the use of children in advertising in general, and in... . in particular. .. iS often an excellent 3 Going to an international opportunity for networking. 4 Advances in communicate and do business. 5 GVC Steelworks already have a are still recruitin have revolutionised the way people . of 1,500, and they 6 The government should commission a special assess the risks posed by GM foods. 7 Itwould be bad particular time, J @ Match the nouns 1-6 with the nouns a) - f) to make new compounds. _ officer to .. to revalue our currency at this a sales a) 2 savings ) car 3 customs — ©) assistant 4 needs 4) trade 5 sports e) analysis 6 overseas f) account Tip In some expressions, the plural -s is kept on the first noun. However, the first noun is usually singular, even when its meaning is plural. For example, + acarmanufacturer, * a shoe shop. PEt PETER id 3 Organisation © Use the same word for each group of words to make new noun combinations. 4- world tade. trade..... deficit tnade,.... secret 2 crisis m m guru project m, 30... hours head 0........5 3 job 4 life Have cceeeeeee POUCY ihesssssssees broker 5 P. development end p, launch 6a... agency radio a _ campaign © complete the sentences with words from the box. jevel breach round waste lack range conflict cost 1 The.....Jevel,... of unemployment will soon reach 15%, 2 They accused the striking workers of being in ............. of contract. 3 There was a growing of interest between her business dealings and her position as a politician 4 Writing letters by hand is a complete ...... of time. | always type them on the computer. 5 Experts forecast that the .......,...... of living will decrease slightly next year. 6 We have pleasure in including further information about OUF ........e..44 OF products. 7 We are starting anew sss of negotiations with GVC Steelworks next month. 8 The seminar on ‘Motivation at Work’ was cancelled thrOUgh ........++000+ OF interest. Many constructions noun + of + noun ate relatively fixed. For example * waste of money, lack of interest, conflict of interest, etc. ‘We cannot say interestiack, money waste, etc BL @ Alarge travel agency called Free Horizons has recently been reorganised and the new manager, Olivia Anderson, is very keen on staff training. Complete her e-mail with the words from the box. remain announce contribute explain organise select 4 ns. ign ngs of next and e To: All sta Subject: Staff training From: Olivia Anderson 3 Organisation In order to keep ou and, RNIN... | to) Our staft 1g programmes deal to making u lam very pleased t : that we willbe al 4 another training seminar in the turn, on one of the following topics + developing computer skill + intermediate French, Spanish or Arabic | + customer service + favourite holiday destinations thelr geography and one topic, and . Replies by Thursday please. a ee © Write a reply (40 ~ 55 words) in which you ‘+ mention your favourite topic ‘give reasons for your choice. To: Olivia Anderson From Subject: Jorizons must continue to provide unique travel services s 50 dynamic and efficient. @ Read the passage below about Customer Relationship Management. * In most of the lines a9 there is one extra word which does not fit. Some lines, however, are correct, Ifa line is correct, put a tick on the appropriate tine. * IF there is an extra word in the line, write that word in the space provided, Many organisations talk about doing more business electronically, as implem: cost-cutting measures and improving efficier y. Despite all this talk, some of inspired business leaders have understood what the key to any business connection is: people. Customers, of course, do they expect quality products and fair prices, but this is not the whole story. They also expect to can deal with people who have a positive altitude, who are enthusiastic about the business they are in, and who care for them. A large part of the success of any company therefore will depends on the quality of customer services and CRM, the short for ‘customer relationship ‘management’. Companies have realised so that any transaction can potentially mark the start ofa lifelong relationship. ee eee —, ae Pri a | Tener eee ca Language work : Eiger) On 8) DUTeiieisgy G) Make prefix and verb combinations to complete the sentences. de develop down grade re —~ launch up centralise — locate regulate size train 4 Our company is about to .Te/2cate... its head office to Malta. 2 four company says itis going to «think that means we are out of a job. 3 Lots of companies say they would like to ............. responsibility and authority 4 Sales will increase if We ....,,.....ce the product under a different name, 5 Our government might secs allinternal Rights to make the industry more competitive. 6 We bought the new software and then realised we would need to . the staff to use it 7, The local council has plans to the whole area north of our headquarters. 8 We want to use the money to . all our computers with the latest processors. in the gaps in the text with the best word. Introducing change Change is a natural part of the human condition. However, we often perceive it asa... ‘to our stability, our self-esteem and our values. Itis therefore hardly surprising that the most frequent reaction to change is. Business leaders need to bear this in mind and introduce change carefully for it to be successful. They have to raise their staff's ...., ? ofthe . “of the intended change. This can be achieved through good communications, as well as active staff..... 5 in the decision-making Change is easier in flatter organisational structures than in...... 7 ones. It seems that people working in....., ®tend to generate more ideas and can test them out easily. A...... 2 style of management, together with adequate boost self-confidence and so help staff cope better with change. Finally, business leaders should create an atmosphere of ..... in which staff are encouraged to express their feelings. Indeed, silent resistance is a greater threat to the success of a change than open criticism. *, can also 4 Change 1 a) signal b) failure ©) stimulus 4) threat _ 2 a) violence b) resistance ©) obedience d) persistence 3 a) mind b) awareness 9 intelligence d) reason 4 a) cause b) result ©) purpose d) success 5 a) involvement b) work ©) suggestions d) ideas 6 a) time b) role 9) activity 4) process 7 a) democratic b) caring 9) hierarchical 4) market-driven 8 a) teams b) offices companies 4) sections Ps 9 a) supportive b) preventive ©) authoritarian 4) disciplined a 10 a) education b) training ©) measures d) downsizing Fy 11 a) belief b) suspicion 9 faith @) trust 9 . FS S iLanguage review | @ Past simple or present perfect tense? Use the correct form of the verbs to Fe complete the conversation. Ken: Geoff! What a surprise! 1, havent seen. you for months. Lasttimewe see sessssee 2+ YOU seesesseee 2 @bOUE 10 go to Italy meet /be Geoff: That's right, yeab.I........... “there to retrain the sales staff at our main go subsidiary. am Mm. What was that like? ae Geoff: Interesting, but tough. I'm not sure | . 5 from the experience yet. recover Really? What ° happen ame Geoff: Well, one of the guys in the team ..7 anything that Stikea reject /look aay new idea. Ken: I suppose that's what you call ‘resistance to change’ Geoff: Yeah, exactly. And now to make things worse, he ...........2 af the team drop out Ken: Well, not 2 big loss, from what you're saying. bur Geoff: Mm, you're probably right. Anyway. What about you? I've no idea what you upto. be ¢ latest Ken: Guess what! .. my jobt change Geoff: What? You. » Rixon? | don't believe you! quit Ken: Yep! ...s..e-.. with Lescot since January. be Geoff: Oh, | know Lescot. Everyone says it's the place to be. Kea: I certainly don't regret my decision. Since l..........+. “working forthem, start eel a lot better. And. *5 bungee jumping! take up Its is © Cross out the incorrect option in each list. last year, of the 4 Alarge number of stores were upgraded | in the late 1990s. ‘ sineo2003. aa ina different era 2 The concept of the department store was born | over the last few years. also many years ago. 1 so far 3 Ithas been an excellent year for Epsol International | in 2002. tillnow, lz PET Tr Ud 4 Change yet 4 Theyhave | already | reorganised their local business operations. never since the summer? 5 How many new products have they launched | this year? yet? when we had the money. 6 Unfortunately, we didn't redevelop the for the past three years. car park six months ago. Match each sentence to the correct function on the right. 1 As agreed, our consultant will be arriving on Wednesday, ~ April 30, \ 2 Could you please send us some information about the change of ownership at Lescot? apologising 3 If you require any assistance with your relocation, do not “confirming hesitate to contact us informing 4 This is to let you know that plans for the retraining of our —_offering admin staff are under way. requesting 5, We are sorry for any inconvenience you may suffer as a suggesting result of this cancellation, 6 We should relaunch our Davina mineral w different name ter under a Match these sentence halves. 4 According to the latest report a) held on Mondays and Fridays. our consultant has submitted,~, —_) at the way Jeffrey Hiley conducts 2 Firstly, the timing is far from the workshops. ideal, \— 9) attendance at retraining 3 Inaddition, the same employees seminars is declining, have sometimes expressed d) especially on Friday after a full dissatisfaction working week. 4 Inmy opinion, there are two €) reasons for this situation. main f) that they were not involved in 5 Secondly, some employees seem choosing the topics unhappy 6 This is particularly true for seminars ons. sing ing 8 ing ing ucts ull 4 Change @ Put sentences 1-5 in exercise B in the correct order to make a section from a report. a) be Dae od. e) p.. © Now complete the next section of the report with items from the box. secommendations appropriate to aware of decisions inorderto so that In order for such seminars to be worth their cost, ! would like to make Prior to any training programme, we should: a) carry out an in-depth needs analysis the content of the training is. company; ensure that 3 the needs of our b) conduct individual interviews with prospective participants, . * we can evaluate their level of motivation; ©) ensure that all staff are fully proposed training, and involve them in | topics, format and length. several recommendations. 1, | | | | @ Read the text below about the changing concept of work. * In each line 1-20 there is one wrong word. 5 the purpose of the ® about * For each line, underline the wrong word in the text, and write the correct word in the space provided, ee For many of us, work is still a place where we go each days. However, the whole concept of work and leisure are changing, and for an increasing number of people around the world, work is not longer a place to go but something they do. A substantial number of companies has already introduced a flexible working, policy: This gives their staff a more greater degree of choice about when and. where they work. It also enables them to achieve a balance between them personal and business lives. Peoples with parental responsibilities, for example, value flexibility enormously. Many companies now offered parents the option to ‘become ‘homeworkers' who finish works early afternoon to spend the rest of the day with their children, and do the rest of their work where the children are asleep. 4 | 4 | OES Ta] Language work PTET @ Use the clues to complete the crossword puzzle. 20) Across 1A bt. is money that one person, organisation or country owes to. another. (4) 2 One of the parts into which ownership of a company is divided. (5) 4 Adiffcult time for the economy of a country, when there is less business activity. (@) 6 Acompany’s ‘ax profit is the profit it makes before taxis taken away. (3) 7 Money that a company, organisation or government receives from people. ® 9. The difference between the selling price of a product and the cost of producing it is called the .....,........ margin. (5) Down 1 The .. is the part of the profits of a company that is paid to shareholders for each share that they own. (8) 3 Money which people or organisations put into a business in order to make a profit. (10) 5 The its shares. (6) 6 The money that a business makes. (6) B A.....sesesse. Market is a place where a company's shares are bought and sold. 6) per share are a company's profits divided by the number of of 5 Money @ ross out the word which does not normally go with the key word. > plunge something tocomeoutof 2 tomake to produce oN =_ —. — reesson a forecast sodecrsee to pull something ae to ahe out of 9 divide to face tomake toeam — a = — a a ee a 10 be close to ™ to go into to generate ™ todo co attract topa r toiinvoice ntact bo pay 6 torepay _ investment debts ~ ™ ‘0 encoirage to make an towriteoft torun up @ Match these sentence halves. 2 Sales went up beyond expectations, and ee 2) gloomy sales forecast fr the next quarter. Kernel Computers made a ~ 2 Our economic experts have produced a b) encourage foreign investment petition isso fierce that many small 3 an ape ae Y \ plunge the country into recession. 4 The government has promised to eliminated) record profit of 150 million euros, bureaucracy in order to 5 They spend more than they earn and run up 6 We fear that a rise in interest rates will ) huge debts on their credit cards, e) close to bankruptcy. © complete these pairs oF opposes. 1 togoup togo down 2 torse to 3 to__cr_se tode 4 tos to. 5 to___ble toh___e What's the rule? We can use some verbs without an object, we call them intransitive verbs (). We can use other verbs with an object, we call them transitive verbs (1). Look at these examples. + Profitability has risen. Subject + verb with no object. Rise is an intransitive verb () They-have-siser-sates is wrong. # The banks have raised interest rates by 0.5%. Subject + verb + object. Raise is a transitive verb (7). Interest sates haveralsedagein is wrong. * The volume of sales will decrease. () They will decrease the volume of sales. (1) Decrease can be transitive or intransitive. There are many verbs that can be both transitive and intransitive. STOEL Ur Ta] Money © Mark each verb (1) if you can use it to complete sentence a), (1) if you can use itto complete sentence b), or (1) / (T) if you can use it to complete both sentences. a) The volume of sales will b) They will... . the volume of sales. 1 fall. 6 increase ., 2 double LT. 7 level off. 3 drop 8 peak... 7 4 decline 9 plummet 5 halve 40 soar © Complete the words to make the corresponding adverb for each adjective. Adjective | Adverb =] | 4 considerable considera bly 2 dramatic dramatic | 3 gradual | gradual__ | | 4 sharp | sharp | | 5 significant | significant__ | | 6 siight | | j 7 steady stea | 8 substan substan | © The two sentences below have the same meaning, Study the example, then rewrite sentences 1~7 in the same way. There was a considerable increase in oil prices Adjective + noun means the same as: Oil prices increased considerably. Verb + adverb 4 There has been a dramatic fall in exports 2 it seems that there is going to be a substantial rise in taxes. 3 There was a steady rise in the number of people out of work, 4 Are you saying that there is a significant decline in production? 5 6 7 I think domestic demand will fall slightly. Profit grew gradually. Orders have dropped sharply. | Writing | @ Match the following items. a) although they were affected by 4. Despite the rising euro and~ falling sales, the strong euro as well. b) because of the strong euro and a slight fallin sales |) However, the profits of remain constant | Compex’s competitors did not 4 Their competitors’ profits | decrease. increased | d) soCompex’s profits did not 5 Thestrongeuro affected all | reach the same level asin the software companies. \___ previous quarter ~ e) Compex’s profits did not fall significantly. 2 The euro rose and sales fell slightly, 3 Compex’s profits did not 5 Money © Study the five 1g words in bold in exercise A. Then use each linking word twice to complete the following sentences. 4. Sales of our range of fruit juices improved ... Beeause.... we made the packaging more attractive. 2 As you can see from the graph, sales did very well in the second quarter. Since June, there has been a gradual drop. 3 Profits continued to rise ................ slight increase in production costs. 4 We plan to centralise distribution, __ costs are likely to decrease 5 September can be a difficult month ............4... Sales often fall after the summer holiday, 6 the booming market for mobile communications, Alfitel’s, share price fell steadily 7 We have just relaunched the XL3o under a different name, sales will probably go up. B ooceccccsssesss OUF production costs have gone down by 3%, profits have jot improved significantly. 9 We launched our advertising campaign three months a0. ........s.s000049 sales have not recovered yet. 20 Profits Went UD ss... sales did not seem to improve. @ Read the passage below about the unequal distribution of wealth. ‘+ inmost ofthe lines 4~ 44 there is one extra word which does not fit. Some lines, however, are correct. * Ifa line is correct, put a tick on the appropriate line, * If there is an extra word in the line, write that word in the space provided ee a a ee Most news programmes now have a business section, This might give us the speculation, illusion that we are all equally affected by stock markets and finan: ‘When we care to study the facts and figures, however, it will soon becomes clear that the glamorous financial deals we regularly hear about benefit only to a tiny minority of people. According to a recent report published in the US, the ‘wealthiest 1% of the population control more than one third of all the nation’s wealth, This concentration of wealth among the very rich and has mostly remained constant over the past ten years. On the ather one hand, the living standards of a Large proportion of the population have stagnated or declined. This kind phenomenon is by no means unique to the US, itis indeed a common throughout world well. Ibis also oce the industrialis ing in emerging economies like India and China. As the gap between average families and not the very few ultra-tich continues to widen, ity of seems urgent to address the issue of global inequ: wealth and income distribution 23 PS Lita | Advertising PEELIIE © Complete the sentences with the best word. endorses, 1 Ifacelebrity a product, they say how good it is in advertisements. a) persuades b) launches endorses ETT ROC 2 Billboards, those large signs used for advertising, are often called ‘ * in British English. a) leaflets b) slogans ©) hoardings 3. Manufacturers of toiletries and cosmetics frequently offer free for customers to try out their new products. a) samples b) commercials posters 4 Advertising done at the place where a product is sold is called q advertising’. a) public b) point-of-sale eye-catching 5 .... Of sports or arts events can be a powerful method of advertising, a) Research b) Endorsement ©) Sponsorship 6 If you hear about a new product from a friend or relative, this is called 4 advertising’. rd b) mouth-to-mouth ©) word-of-mouth a) wor 7 Outdoor advertising is growing rapidly because the cost of TV has risen dramatically, a) commercials, b) publicity O research | © Match each verb on the left with two phrases on the right. a) between two products — b) a product tolaunch ——~ ©) somebody's imagination tocapture 4) amessage to somebody to differentiate e) one product from another to communicate ) somebody's attention 8) an advertising campaign h) with somebody th @Q The passage below is the first part of a text about ‘subverti cd 6 Advertising with a / an / the. Put ® if no article is necessary. ‘Subvertising’ is ....4.,...4. Combination of ...........0+. Words ‘subvert? and ‘advertising’. Indeed , subvertising consists in subverting or sabotaging commercial as well as political advertisements that are displayed in public places. . simple example: Hereis...... advert for famous brand of. cigarettes depicted ,. handsome middle-aged man gazing thoughtfully into : _. caption was four words long: The more you know... This ad was easily subverted by someone who just added _ following words: the less you smoke, distance. @ inthe second part of the text, all eight instances of the definite article, the, have been removed. Insert them back where they belong. TMi uipove of subvertisers is usually to encourage people to think, not only. abut products they buy, but also about nature of society they live in There ae a numberof similarities between advertising and subvertising: both are very often creative, witty, direct and thought-provoking ces between two are enormous. While goal of advertising However, dif is ultimately to increase consumption and corporate profits, subvertising aims to make people aware of constant pressure they are under to buy things, to spend money, to ‘shop-tll-you-drop’, so that they may be able to resist that pressure, In the third and last part of the text, there are no articles. Wi the where appropriate. ina /an/ In addition, subvertising i{eeaction against invasion of public places by hoardings, posters, slogans, loos, et, which some people say ‘pollute our mental environment’. Its attempt to “reclaim steots, to free our personal space of those consumerist messages which can be seen or heard lef, right and centre in our cities While one cannot ignore that in eyes of law, altering hoardings is considered minor form of vandalism, one has to recognise that subvertising is form of creativity and way of exercising one's freedom of speech. "Complete it PELL a | Perea ig 6 Advertising BTID ©

    You might also like