MARKING UP TEXT IN HTML

Once your content is ready to go (you’ve proofread it, right?) and you’ve added
the markup to structure the document (, html, head, title, meta charset, and
body), you are ready to identify the elements in the content. This chapter
introduces the elements you have to choose from for marking up text. There
probably aren’t as many of them as you might think, and really just a handful
that you’ll use with regularity. That said, this chapter is a big one and covers a
lot of ground. As we begin our tour of elements, I want to reiterate how
important it is to choose elements semantically—that is, in a way that most

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accurately describes the content’s meaning. If you don’t like how it looks,

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change it with a style sheet. A semantically marked-up document ensures your

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content is available and accessible in the widest range of browsing
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environments, from desktop computers and mobile devices to assistive screen
readers. It also allows non-human readers, such as search engine indexing
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programs, to correctly parse your content and make decisions about the relative
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importance of elements on the page. With these principles in mind, it is time to

meet the HTML text elements, starting with the most basic element of them all,
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the humble paragraph.

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