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  • Chapter 4 Maekating

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    Rahul Yadav
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    The document compares the marketing departments of three paint companies - Berger Paints Ltd, Indigo Paints Ltd, and Asian Paints Ltd. It provides a table that lists details about each company's product range, number of customers, distribution channels, product life cycle association strategies, market segmentation, positioning, promotion tools, pricing methods, sales force management, customer relationship management practices, and exported products and countries. The table gives a high-level overview of how the three companies compare in their marketing department operations and strategies.

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    chapter 4 maekating

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    The document compares the marketing departments of three paint companies - Berger Paints Ltd, Indigo Paints Ltd, and Asian Paints Ltd. It provides a table that lists details about each company's product range, number of customers, distribution channels, product life cycle association strategies, market segmentation, positioning, promotion tools, pricing methods, sales force management, customer relationship management practices, and exported products and countries. The table gives a high-level overview of how the three companies compare in their marketing department operations and strategies.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    8 views1 page

    Chapter 4 Maekating

    Uploaded by

    Rahul Yadav
    The document compares the marketing departments of three paint companies - Berger Paints Ltd, Indigo Paints Ltd, and Asian Paints Ltd. It provides a table that lists details about each company's product range, number of customers, distribution channels, product life cycle association strategies, market segmentation, positioning, promotion tools, pricing methods, sales force management, customer relationship management practices, and exported products and countries. The table gives a high-level overview of how the three companies compare in their marketing department operations and strategies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Chapter 4: marketing department :

    Company comparison table – marketing department

    Particulars Berger Paints Ltd Indigo Paints Ltd Asian Paints Ltd
    List of prodect & Its product range includes wide range of products like manufacturing, selling, and
    Exterior Wall Coatings, interior emulsions, exterior distributing paints, products
    services Interior Wall Coatings, emulsions, enamels, related to home decor,
    Berger Metal & Wood putties, primers, and coatings, bath fittings, and
    Paints, Undercoats, more. With Fundoodata providing related services.
    Express Painting, and paid plans
    Construction Chemicals.
    Number of customers / 100000+ 20000+ 3000+
    overseas customers 100000+ 20000+ 3000+
    The distribution channel of Unlike its competitors who The distribution network of Indigo
    Sapacific distribution Berger Paints starts from the concentrate only on the urban Paints is a strategic approach. 
    channel plant through warehouses to areas, Asian Paints embraces
    sales offices to dealers to countrywide distribution through
    retailers to customers. a widespread network of
    13,000 dealers.
     Construction Chemicals - Weathercoat
    PLC – associate the Kool & Seal • Berger Wood Coatings •
    Berger Glass Coatings • Berger
    product with respect Protecton • Development of New
    Raisins & Emulsions
    to the PLC stage
    Market segmentation
    Positioning strategies
    Promotion tools used
    Priacing methods
    Sales force
    management
    CRM practices ( if
    followed )
    List of products
    exported and in which
    country(s)

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