Pricing Analysis for Merrill

Lynch Integrated Choice

charles E. Merrill founded the
company that bears his name in

USPC is a world leader in the field

of full-service financial services
1914 and with more assets under
commissioned him to make management than any competitor.

financial markets accessible to all.

Types of models
USPC’s Business Model—Working
Through Financial Advisors (FAs)
Competitive trends and the
environment
Competitive Trends—Discount Brokers
Competitive Trends: Banks and *
FullService Consolidations
Competitive Trends — Electronic
Trading

Management Science Group

The group’s mission is to aid strategic decision mak- ing in complex
business situations through quantita- tive modeling and analysis

The Rational-Economic-Behavior (REB) Model

REB—Calculating the Minimum Household Pricing
FA Affinity Model
FA Affinity—Monte Carlo Simulation Model
FA Affinity—Zones of Price Indifference Model

INTEGRANTES:
YESSIKA RODRIGUEZ A
LUIS RUEDA MARTINEZ
NATALIA DUQUE VANEGAS