Throughout the rest of 2018, (G)I-dle earned several rookie awards at major Korean

year-end music award shows, including the Asia Artist Awards, Gaon Chart Music
Awards, Genie Music Awards, Golden Disc Awards, Korea Popular Music Awards
and Melon Music Awards.[55][56][57][58][59]
2019: I Made, "Uh-Oh", Japanese debut and Queendom[edit]
(G)I-dle at I Made showcase in February 2019

(G)I-dle released their second EP, I Made, on February 26, 2019.[60] The EP contains five
songs, including the lead single "Senorita", written and composed by Soyeon and Big
Sancho.[61] On June 26, (G)I-dle released their second digital single, "Uh-Oh".[62] The song
ranked number 22 on NetEase Cloud Music China for the first half of 2019, making
them the only K-pop group to chart on it. [63]
In July, (G)I-dle held their first U.S. performance during the annual KCON convention
and music festival at Javits Center, New York City.[64] They later held a live showcase at
the Mainabi Blitz Akasaka on July 23.[65] The showcase sold over 1,000 tickets with
1,500 attendants. It was reported that around 15,000 applied to attend, but due to the
venue's capacity limit, some could not make it. [66] On July 31, (G)I-dle debuted in the
Japanese market with the release of their EP Latata.[67] On August 19, (G)I-dle and
makeup brand Kate collaborated to release a spin-off music video of "Latata (Japanese
ver.)".[68]
(G)I-dle subsequently participated in a reality girl group survival show created
by Mnet, Queendom.[69] In the first preliminary round, (G)I-dle finished in first place after
performing "Latata" re-imagined with a concept of shamanism.[70] The introduction of the
performance, Minnie's Thai "enchantment", was well received and became a hot topic
among both Korean and Thai fans.[71][72][73] In the second preliminary round, (G)I-dle
reinterpreted 2NE1's "Fire", finishing in last place.[74] In September, it was reported that
Cube would partner with e2PR and Strategic Communications to establish a new
promotion team for handling (G)I-dle's international public relations. [75] That same month,
the group held their first fan meeting, Welcome to the Neverland, at the Yes24 Live Hall
in Seoul.[76] Tickets to the show sold out in two minutes.[77]
On January 28, the group announced their first world tour I-Land: Who Am I, which
would span 32 different cities around the world. [95] Later, it was announced their
commenced show in Bangkok and new album release project in mid-March were
postponed in response to the coronavirus outbreak, to ensure the health and safety of
the artists, fans, and staff.[96][97] On January 31, the group appeared on Two Yoo Project
Sugar Man 3 to perform Minnie's composed and rearranged Kim Won-jun's "Show".[98]
On March 26, (G)I-dle was announced as part of the lineup of the 2020 Twitch Stream
Aid, scheduled for March 28. The live stream was a 12-hour charity concert aiming to
raise money for COVID-19 relief. They were the first female K-pop group to participate.
[99][100]

On April 6, the group released their third EP titled I Trust with "Oh My God" as its lead
single.[101][102] The album consists of five songs including an English-language version of
the title track.[103] In conjunction with the release of I Trust, (G)I-dle signed with Republic
Records to help highlight and push their individuality into the U.S. marketplace. [7] The
album had over 91,311 pre-orders, making it their most pre-ordered EP, and it became
their highest selling album by selling 100,000 physical copies in three days. [104][105] I
Trust debuted atop the Gaon Album Chart becoming (G)I-dle's first number-one album
in South Korea and achieved their highest-ever position on Billboard's World Albums
chart at number four,[106] and set the highest record for a South Korean girl group to
top iTunes Top Albums chart in 62 countries worldwide. [107][108] The music video for "Oh My
God" broke their personal record by amassing 17 million views within its first day of
release,[109] and won 2020 BreakTudo's International Music Video. [110] It was also
nominated for the 2020 MTV Video Music Award for Best K-Pop Video.[111] The song also
marked the first time the group had appeared on the Scottish Singles Chart and charted
at number 97, becoming only the third K-pop artist and the second female act to appear
on the chart.[112] (G)I-dle's live promotions for "Oh My God" won four music show awards
including their first grand slam public broadcast win on KBS's Music
Bank, SBS's Inkigayo and MBC's Show! Music Core.[113][114] On May 6, (G)I-dle broke
into Rolling Stone's Top 25 Breakthrough chart as the only K-pop group to chart for the
month of April at the top 20 spot with a unit growth of 3.3 million and over 5.5 million
total on demand audio streams in the U.S. [115][116]
In May, (G)I-dle released the official English version of their debut song "Latata" on May
15.[117] On May 31, the group announced that they would be joining the 32-artist lineup at
KCON:TACT 2020 Summer on June 23.[118] The group was expected to release two
albums in the second half of the year, including a digital single, according to an EBest
Investment & Securities Co., Ltd researcher.[119] (G)I-dle held I-Land: Who Am I as an
online pay-per-view concert scheduled on July 5 instead of what would have been their
first world tour.[120] They performed songs from their debut album as well as "I'm the
Trend", composed by Minnie and Yuqi,[121] with a live audience of 11,000 real-time
viewers.[122] Subsequently, the group released the digital single, along with its music
video on July 7 as a special present for their fans.[123]
On August 3, (G)I-dle released their first single album Dumdi Dumdi, with a lead single
of the same name.[124] With this release, Dumdi Dumdi ranked as the second best selling
girl group single album in history with 94,587 initial sales. [125] However, the song had a
slow rise on the Gaon and Billboard charts.[126][127] It debuted at numbers 27 and 15 on the
Gaon Digital Chart and the US Billboard World Digital Song Sales chart,[128] and later
peaked at numbers 8 and 13, respectively.[129][130] On iTunes, the song topped in 42
regions in the world.[127] The music video for "Dumdi Dumdi" garnered over 17.6 million
views in a single day, breaking their previous record with "Oh My God". [131] The group
ended the promotions winning first place for two weeks in a row on Show Champion, M
Countdown and Inkigayo, becoming the group's most-winning title track. [132] On August
26, they made their first Japanese comeback with the release of their second extended
play, Oh My God,[133] along with the Japanese version of "Oh My God", "Uh-Oh",
"Senorita", "Dumdi Dumdi" and an original Japanese track titled "Tung Tung (Empty)",
which was composed by Minnie.[134][6] On August 27, (G)I-dle resprised their roles as Akali
and Ahri in K/DA for the song "The Baddest" featuring American singers Bea Miller and
Wolftyla.[135] It was also announced that they were to be featured on the title track "More"
with the original lineup Beer and Burns along with Chinese singer Lexie Liu, released on
October 28.[136] Both
he group.[153] The single peaked at number 142 on the Gaon Digital Chart, [154] and at
number 16 on the Billboard World Digital Songs Sales chart. [155]
Yuqi became the second (G)I-dle member to debut as a soloist with her debut single
album A Page, which was released on May 13.[156] The album consists of two lead
singles, "Giant" and "Bonnie and Clyde" with the concept of 'A page of Yuqi's
autobiography story and endless possibilities'.[157] On May 21, it was announced that
Soyeon was in the final stages of preparing for her comeback slated for a June release.
[158]
 She released her
Melon.[181]
Natalie Morin from Refinery29 described them as individuals with different energies that
complement each other. She also described them as "bold and sensual", characteristics
which she asserts sets them apart from other K-pop girl groups. [182] Mor.bo named them
as a diverse group that is unafraid to try different music styles. [183] Elle magazine named
the group as "independent musicians and artists" where girl groups' concepts typically
work within a mould that was made by someone else. [184] Chun Yoon-Hye
of HeraldPop describes "(G)I-dle, a group filled with skills and confidence [...] engraved
their presence by successfully expressing their exceptional concepts
during Queendom [...] has gone from super rookie to trending girl group." [185] Choi Ji-sun,
a pop music critic who wrote the book Is Goddess a Compliment? (Korean: 여신은
칭찬일까?) published in January 2021, talks about the music industry limiting idols and
especially female ones. (G)I-dle was named as an example of change: (G)I-dle's "Lion"
stage on Mnet's Queendom is a representative example. Choi introduced the song as a
"rare case of calling a female wild beast" and praised the song and the performance in
Queendom. "It was good to see Soyeon's leading creativity and integrating the message
and the stage."[186]
Musical style and themes[edit]
(G)I-dle's songs have covered a wide variety of genres, crossing from "Latata"
(moombahton trap), "Hann (Alone)" (moombahton), "Senorita" (Latin pop), "Uh-Oh"
(boom bap), "Oh My God" (urban hip-hop) and "Dumdi Dumdi" (tropical moombahton).
[187][188][103][189]
 In the K-pop genre saturated with songs with themes of love and farewell, the
group released "Lion", a song that diverges from a typical girl group song, comparing
one's dignity to the dignity of a lion. [190] In I Trust, the group explores elements of EDM
trap, hip hop and urban music, with themes of self-love and self-trust. [191]
Taylor Glasby from MTV stated that (G)I-dle songs are steeped in their very essence —
a girl's complex, internal house of mirrors that is constantly being broken, assessed,
understood, and remade, where one style or sound is never enough to reflect who they
are. (G)I-dle is the enticing tropical beats and coy finger snaps of "Latata" and the
ominous, warning whistled hook of "Hann (Alone)". They are also the pensive
harmonies and slow throb of bass on the R&B-infused ballad "Put It Straight," the
whimsical words painted over the house music of "What's In Your House," and even the
tango of "Senorita". Their lyrics push back, they beckon. They can be boring
nonchalance or sharpening desire.[192] Writing for Herald Pop, Kim Na-yul described (G)I-
dle's genre can only be performed by them and made a good impression to the public.
[193]
 Melon's magazine described (G)I-dle's music generally as "Uniqueness is (G)I-dle's
most powerful weapon."[187] Korea JoongAng Daily journalist Yoo Seong-woon
complimented the group for blending different elements from various sources into a
unique mix of concepts and creating something new and fresh for the K-pop scene.
[176]
 (G)I-dle's summer song, "Dumdi Dumdi" was praised to have carried the legacy of
summer songs.[185]
Stage performance[edit]
The group has also been praised for their stage presence during performances such
as 2018 MMA's golden stage, reminiscent of Cleopatra, and 2018 MAMA's stage
performing with dozens of female dancers to emphasize the image of women. [194] It is
also stated that their performance for Fan-dora's Box was "another legendary stage"
due to the emotional acting by the members where they expressed "anger in sadness".
[195]
 (G)I-dle gave their last Queendom stage, "Lion" (with the Lion story narrated by
Minnie), dancing in golden robes ornately decorated with a lion's mane, and finished
with a herd of lions [dancers] following (G)I-dle to the six thrones. The stage was
described as "world-class" and "legendary".[196] This resulted in the group winning several
performance awards, including Golden Disc Awards.[197][198][199]

Impact and influences[edit]

(G)I-dle for summer magazine photoshoot, July 2018

In May 2018, (G)I-dle had revealed they deem Hyuna, a senior then from the same
agency, as their role model. Yuqi said, "I grew up dreaming of becoming a singer after
seeing Hyuna sunbae-nim. I want to become a sexy and cute singer like [her]. My
mother played her music during preschool. That seems to have influenced me." Shuhua
said, "Since I was young, I loved dancing with my friends. I want to stand on stage
together."[200][201]
The group is recognized for its brand recognition and marketing power, having topped
the "Girl Group Brand Power Ranking" published by the Korean Business Research
Institute, for June and September 2018. [202] Their highest brand reputation index was in
September 2018.[203] (G)I-dle has been dubbed the "monster rookie" of 2018. [204]
[205]
 Billboard ranked them at the top of its list as the best new K-pop acts of 2018. [206] It
was reported that Cube's music sales in 2018 increased by 58% to ₩8.8 billion due to
the popularity of (G)I-dle's "Latata" and "Hann (一)".[207]
In 2019, (G)I-dle gained more recognition in the general public after appearing
on Queendom.[203][208] The performance of their finale song "Lion" was considered one of
K-pop's biggest moments of 2019 by CTV News.[209] This resulted in them topping the
"Girl Group Brand Power Ranking" again for two consecutive months, October and
November 2019.[179][210][211][212] Rolling Stone India included "Lion" in their list of the 10 best K-
pop music videos of 2019.[213] The song was considered "one of the most visceral tracks
of 2019" and was topped the list out of 920 songs released in 2019. [214][215]
In January 2020, (G)I-dle was voted as one of the most anticipated singers/groups in
2020 based on surveys of several Korean music agencies, broadcasting and program
officials, composers and popular music critics. [216][217] In February, the group achieved
number one in ranking brand power with the most-interacted topics, "Lion", and world
touring.[218] According to Hyundai Motors Investment Firm, during the Coronavirus
pandemic, Cube target shares increased by 36.67% due to (G)I-dle's growth with "Oh
My God".[219] On August 13, Cube released a report of their earnings in the second
quarter of the year. The sales in the record and broadcasting sectors rose by 349% (₩2
billion) from a year earlier due to I Trust, which sold 151,108 copies, the success of I-
Land: Who Am I, and Dumdi Dumdi racking up 98,587 album sales.[220] The same month,
they achieved 500 million streams cumulatively on Spotify. They are the first K-pop
fourth-generation girl group and the fifth in the K-pop girl group's career in about two
years and three months after their debut. [221] On August 26, it was reported that they
were the first K-pop group to get interviewed by Forbes China after a video interview
was released through Forbes's official Weibo account.[10][222]
(G)I-dle's integrity and breaking of idol stereotypes has influenced female artists such
as Dal Shabet's Park Subin,[223] former Wonder Girls Yubin,[224] and STAYC's Yoon.[225]

Other ventures[edit]
Ambassadorship[edit]
Seoul Metropolitan City appointed (G)I-dle as the city's goodwill ambassadors
alongside Yura, Park Jin-hee, and eight other nominees on December 6, 2018. They
held the title "City Ambassadors" for two years.[226] At the tenth annual Children's
Diabetes Celebration Festival held at Lotte World Underground Kingdom on June 8,
2019, in Eunpyeong-gu, Seoul, they were awarded as the new ambassadors for Korean
Children's Diabetes Association.[227]
Endorsements[edit]
In 2019, (G)I-dle started endorsing Kaja, a beauty brand co-created by Sephora and
Memebox to create a new form combining K-beauty and K-pop.[228] Through the
partnership, the reality TV series To Neverland and the "Senorita" music video were
released.[229]
In 2020, Akiii Classic selected (G)I-dle as new models to reinforce the sensitivity of Gen
Z's culture and trends pioneering the brand image. [230] In early April 2020, (G)I-dle was
revealed as a promotional model group for South Korea's biggest contact lens brand,
LensMe. A representative from LensMe explained that the group's unique music and
charismatic stage performances matched well with their "Basic, Trendy, Easy" company
image.[231][232] When choosing (G)I-dle as their models, the high fashion brand LipHop,
emerging among young people predominantly in Korea, United States, Thailand,
and Japan, stated that they considered the group to be "global artists who boast
confident music and attractive visuals".[233]

Discography[edit]
Main article: (G)I-dle discography
See also: List of songs recorded by (G)I-dle

Concerts and tours[edit]

Main article: List of (G)I-dle live performances

Headlining concert[edit]

 2020 (G)I-dle Online Concert 'I-Land: Who Am I' (2020)

Filmography[edit]
Main article: (G)I-dle videography

Television shows[edit]
Year Title Network Ref.

201
Queendom Mnet [69]

202 Life Co LTD (인생주식회

Lifetime [234]

0 사)

Web shows[edit]
Year Title Network Ref.

2018–
(G)I-dle: I-Talk V Live, YouTube
present

2018 (G)I-dle: Vlog in New York V Live

[235][236]
2019 To Neverland M2, Naver TV Cast
 Year Title Network Ref.

(G)I-dle: Little but Certain Happiness (소확행) V Live, YouTube

2020–
#HASHTALK YouTube
present

(G)I-dle: Secret Folder (유출금지) 1theK Originals [237]

(G)I-DLE LIVE: 아이들라이브 YouTube Live

(G)I-dle X Star Road V Live [238]

2020

Never Ending Neverland (네버엔딩 네버랜

Cube TV [239]

드)

Idol Workshop (아이돌 워크숍) U+ Idol Live [240]

2021 K-Pop Evolution YouTube Premium [241]

Radio shows[edit]
Year Title Network Notes Ref.

January 5, 12 and 19,

Gossip Idle Naver Now [242]

2021
202
1
Not That
Universe 5.02 MHz [243]

Close

Awards and nominations[edit]

Main article: List of awards and nominations received by (G)I-dle
(G)I-dle received their first music show win on SBS MTV's The Show with "Latata" on
May 22, 2018.[39] They won their first new artist award, "Female Rookie Idol of the Year",
on July 24, 2018, at the Brand of the Year Awards, [244] and went on to receive a total of
seven rookie awards at various awards ceremonies in their debut year. [245][246][247] In 2020,
(G)I-dle won the International Music Video award at the 5th BreakTudo Awards with "Oh
My God"—they also received a nomination for Best K-Pop Video at the 37th MTV Video
Music Awards.[248][111][249] In 2021, (G)I-dle received a nomination for K-pop Bomb
at Nickelodeon Mexico Kids' Choice Awards.[250]

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