Professional Documents
Culture Documents
Assignment No. 2
1. Lettering is a dying art that presents text, dimensions and notes that are hand written in a
standard form. Lettering is typically all upper case without slant or formatting but the creator of
a drawing will often put their own personality into the lettering.
2. The history of the alphabet goes back to the consonantal writing system used for Semitic
languages in the Levant in the 2nd millennium BCE. ... Its first origins can be traced back to
a Proto-Sinaitic script developed in Ancient Egypt to represent the language of Semitic-
speaking workers and slaves in Egypt.
3. Lettering a word can make it vibrant, quiet, serious, or fun. This is what makes lettering so
powerful: we can put personality and voice into an otherwise toneless word. This can be
applicable in all areas of design, whether it be packaging, apparel, posters, or marketing
material.
4. Lettering Styles
Sans Serif
Serif
Cursive / Script
Vintage
Gothic – Blackletter Calligraphy
Graffiti
Creative Lettering
Other Sub-Lettering Styles
General Proportions of Letters
1. COMPRESSED
2. EXTENDED
3. NORMAL
5. Rule of stability in writing letters and numbers
The upper portion of the letters B, E, K, S and Z and the number 2, 3, 8 must be slightly
reduced to correct the optical illusion that they are unstable and that their top part is
heavy.
The middle horizontal stroke of the letters B, E, F and H should be drawn a little higher
than the physical center to balance the illusion that horizontal lines drawn across a
rectangle will appear lower than the center.
The width of the upper portion of the letters K, S, X an Z and the numbers 2, 3 and 8
should be smaller than their lower portion.
6. Guidelines of Lettering