How is Birla Cellulosic™ Wipe distinct

from the rest?  

 
The substrate (read: fabric material)

The wipe is made of 100% Viscose Staple

Fibre - VSF. VSF is purer, softer and more
absorptive than Cotton. It is 100% Natural
and 100% Biodegradable. The material is
non-woven fabric which absorbs sweat,
extra oils from the skin without scrubbing
it. It doesn’t wither when rubbed hard and
doesn’t leave lint on facial skin or stubble.
Most other wet wipes in the market today
are made from Polyester-Viscose blended
non-woven fabric or paper. Polyester is not
skin-friendly and its repeated use on the
skin is not advisable. Paper tissues tear off
when rubbed over skin and leave lint on
face in a way that can often embarrass the
user.
 
Active Ingredients (read: formulation
used to pre-moisten the wipes)

The formulation – developed by our

dedicated R&D team using state-of-the-
art research and testing facilities – is
aqua based.. The variants in question
are not simply ‘different flavours’ of
refreshing wipes. A careful assessment
of key ingredient will reveal that they
contain application specific key
ingredients.  A smooth blend of specific
active ingredients with a precise
functionality and coupled with natural
extracts that further aid the application,
results in a distinctly superior product
experience.  Measured quantity of
formulation loaded into the substrate
results in optimum efficacy for the user
and prevents wastage. Please see the
attached presentations for our range of
skin-care, baby-care and home-care
wipes.
Quality product brought to
you by Aditya Birla Group
– the name that inspires
trust and confidence.
Kara™ wipes are
manufactured at our
conversion plant at
Kharach. The plant layout
is approved by FDA and
manufacturing activity
takes place under
stringent conditions that
ensure user safety and
hygiene.
THANK YOU FOR YOUR ATTENTION