Premium 12

WINTER 2010
67th Venice International Film Festival Jaeger-LeCoultre

celebrates art
Audemars Piguet I Royal Oak Equation of Time
Gucci1 The Diamantissima
Hamilton I Premiere of The Tourist
PREMIUM I CONTENT
26 COVER STORY
67th Venice International Film Festival
Jaeger-LeCoultre celebrates art
38 COVER STORY
26 67th Venice International Film Festival Jaeger-LeCoultre celebrates art
WATCHES
PATEK PHILIPPE
38 Chronograph Ref. 5170J
AUDEMARS PIGUET
42 Royal Oak Equation of Time
BREGUET
46 Tradition 7047
Patek Philippe GLASHÜTTE ORIGINAL

Chronograph Ref.5170J 48 PanoMaticCounter XL
50 ULYSSE NARDIN
50 Freak Diavolo Rolf 75
OMEGA
52 Speedmaster Broad Arrow Co-Axial
TIFFANY & CO.

54 Atlas Dome Gold
BALMAIN
55 Elypsra
Ulysse Nardin BULGARI
Freak Diavolo Rolf75 56 Serpenti
22 I PREMIUM - Winter 2010

l
PREMIUM I CONTENT
52 GUCCI
60 G-Frame
CITIZEN
62 Yacht Timer
LOUIS ERARD
64 Emotions
SAINT HONORE
Omega
Speedmaster Broad Arrow Co-Axial
68 Worldcode
54 MOVADO
70 Movado Cia
VICTORINOX SWISS ARMY

72 Airboss Mach 8 Special Edition
HAMILTON
74 RailRoad 38 mm
TISSOT
Tiffany & Co. 76 Visodate 1957 Automatic
Atlas Dome Gold
HUGO BOSS
76 78 Aviator Chronograph HB-2006
ROTARY
80 Aquaspeed
TITONI
82 Impetus VI
ck
84 Sophistication
Tissot
Visodate 1957 Automatic
ESPRIT
92 85 Esprit 2010 autumn/winter Timewear Collection
TOYWATCH
86 Jelly Looped
SWATCH
88 New Gent
FLIK FLAK
92 Barbie™
Flik Flak
Barbie™

PREMIUM I CONTENT
96 100 108
Chaumet Pomellato Kayali Jewelry

Jeweler of Emperor Napeoleon The First Love Me, Love Me Not All About Sapphires
112 JEWELRY AND ACCESSORIES

CHAUMET
96 Chaumet, Jeweler of Emperor Napeoleon The First
POMELLATO
100 LOVE ME, LOVE ME NOT
GUCCI
102 The Diamantissima
Time Center Clients Treated to a Trip to
the Patek Philippe Manufacture KAYALI JEWELRY
104 All About Sapphires
116
BLOOM
106 Bloom Jewelry
SWATCH BIJOUX
108 Pure Night
PREMIUM NEWS
112 Time Center Clients Treated to a Trip to the Patek Philippe
Gucci Timepiece & Jewelry SIigns
Exclusive Partnership With the Manufacture
Recording Academy®
114 Ulysse Nardin Unveils the Monaco 2010 Marine Diver

122 Limited Edition Monaco Yacht Show
116 Gucci Timepiece & Jewelry SIigns Exclusive Partnership With

the Recording Academy®
119 Swatch Group 2010 Mini Basel
120 Golfing Legend Greg Norman joins OMEGA
Hamilton Hosted The Tourist Premiere 122 Hamilton hosted The Tourist Premiere

PREMIUM I WELCOME LETTER
I
t’s that time when we reflect at what we’ve accomplished in the
past year and what we can look forward to in the New Year. Here at
Premium we are proud to have delivered the latest news on the local
watch and jewelry industry to our loyal readers and we are grateful for
the support we receive from those readers.
It’s also the time of year for gift giving! With Christmas and Valentine’s
Day falling during this quarter why not give your loved one a timepiece EDITOR IN CHIEF
or jewelry piece to show them how much you care. As you’ll see from CELINE ALAEDDIN
this issue, there are plenty of options to choose from, ranging from the
ultra luxurious to the fun and affordable. MANAGING DIRECTOR
AMMAR ABU GOURA
Our cover story for this issue is the ultra glitzy Venice Film Festival,
which is in its 67th year. As official sponsors, Jaeger-LeCoultre chose
PUBLISHED BY:
this glamorous event to debut four exceptional creations; the Reverso
AL MAJAL AGENCY
Squadra Art, the Montre Extraordinaire La Rose, the Master Tourbillon
P.O.Box 630 Amman, 11118 Jordan
Wild and the Master Grand Tradition Grand Complication Venice
Edition. Key figures in the world of cinema, such as Jon Hamm, Quentin
Tarantino, Darren Aronofsky and Catherine Deneuve were seen proudly ADVERTISING INQUIRIES
wearing their Jaeger-LeCoultre pieces during the 12 day festival. TELFAX: +962 6 553 00 47
premiummagazine@almajalagency.com
In other news, Ulysse Nardin launched their limited edition Marine
Diver in conjunction with their sponsorship of the Monaco Yacht Show, PRINTED AT:
Gucci Timepieces and Jewelry signed an agreement with The Recording AL NAHDA PRINTING PRESS
Academy and golf icon Greg Norman became the latest OMEGA brand
ambassador.
We would like to take this opportunity to wish our readers health,

happiness and prosperity for 2011!

Part of the Quintessentially Group
PREMIUM I COVER STORY
67th Venice International

Film Festival
Jaeger-LeCoultre celebrates art
ُThe cast of The Town during the premiere at the Venice Film Festival
S
erving as official sponsor September 1st to 11th 2010, would be no passion.
of the Venice International Jaeger-LeCoultre staged the debut
Film Festival since 2005, of four exceptional creations It alone is capable of blending
Manufacture Jaeger-LeCoultre featuring magical craftsmanship intuition and know-how, awareness
shares with the “Serenissima” a that evokes the fairytale charm of and enchantment. It alone is able
deep-felt attachment to a legacy in Venice. to master the technical or aesthetic
which art plays the leading role. details that will transform an
Each watch in its own particular object into a unique masterpiece.
Both are endowed with the ability way engages in a dialogue with This extreme concern for details
to awaken powerful emotions, time and celebrates humankind’s has pervaded the Manufacture
and the City of the Doges and passionate encounter with art. Jaeger-LeCoultre since 1833,
the Grande Maison get together inspiring its craftsmen and
each year to celebrate cinema and Behind every creation lies the masterwatchmakers to mingle
culture, history and time. From human hand, without which there time-honoured techniques with the

Jon Hamm wearing Jaeger LeCoultre Reverso

Reverso Squadra Art

Montre Extraordinaire La Rose
latest technological breakthroughs gemstones outlining its corolla. and precision governed by the
in devising the finest timepieces. Transposing nature into a precious most complex of all gem-setting
Those presented in Venice highlight gift, Jaeger-LeCoultre has imagined techniques: snow setting. Invented
the virtuosity of artistic crafts, a “secret” watch in the tradition by Jaeger-LeCoultre, this subtle
weaving indestructible ties between of its jewellery sets and Montres art calls upon the full measure of
the past and a visionary spirit. Four Extraordinaires. Diamonds and the jewellery craftsman’s expertise
creations and as many personalities pink sapphires distil their radiance in order to achieve the peerlessly
that count off time and recount the like vibrant declarations of love. voluptuous frosted effect. Magical
story of Venice, the city of art par The exquisitely romantic flower and even hypnotic, the Montre
excellence, muse of the greatest conceals beneath one petal a Extraordinaire La Rose enfolds
artist and cradle of the most full-set dial over which the hour the wrist in the soft embrace of a
beautiful love stories. and minute hands sweep to the blue-tinged black strap, and is also
rhythm of a hand-wound in house- adorned with ostrich feathers that
Montre Extraordinaire La made movement, Jaeger-LeCoultre gently caress the skin.
Rose Calibre 846. This 18-carat Haute
Joaillerie model shaped by the Reverso Squadra Art
A rose sculpted in white gold expert hands of genuine artists
blossoms in the glow of the celebrates the union of beauty Playing on light in a firework

Master Tourbillon Wild

Vincent Cassel wearing Jaeger-

LeCoultre Master Reserve
display of diamonds, brightly each other, taming the colours and a scintillating scenography that
coloured rubies and sapphires, diameters by fusing the individual juggles with materials and with
the new Reverso Squadra Art shades, to the point of entirely the decorative arts. The majestic
crystallises the mysteries of covering the white gold of the case tourbillon spins gracefully at 6
beauty, admirably expressed by and dial. Time has no hold over o’clock over a fan-shaped array of
one of the latter’s most illustrious such a meticulous task, since no diamonds, sapphires, mother-of-
ambassadors, snow-setting. less than 563 hours and 2,870 pearl, genuine peacock feathers
Arranged in graded shades of stones have been lavished on and adventurines. The history
colours, this technique borders on creating this one-of-a-kind model. of the latter is indeed closely
entwined with the City of the
the sublime by complying with the The quest for excellence extends
Doges, since Venice owes its
specific demands of decorating the through to the heart of the watch,
adventurine to the famous blunder
swivel case: whatever the position since beneath the sparkling carpet
committed by a glassmaker in
of the watch, viewed from the beats Jaeger-LeCoultre Calibre
Murano over three centuries ago –
front or the back, the motif flows 822, a mechanical manually-wound
when he by chance “all’aventura”
harmoniously right through to the movement.
dropped a few filings into glass in
cradle.
fusion.
Master Tourbillon Wild
Working with an extremely broad The radiance of this mixture,
palette of individually cut and An ode to creative boldness, the spangled with shiny flecks that look
adjusted gemstones, the gem- Master Tourbillon transforms like specks of gold, immediately
setting artisan nestles them against the measurement of time into

Jerome Lambert CEOJaegerLeCoultre and Margareth

Made wearing Jaeger LeCoultre High Jewelery watch
La-Rose

appealed to him, and he therefore

named it “adventurine”, a name
borne ever since by the natural
semi-precious stones that feature
the same aesthetic qualities. The
secret of this Venetian production
was religiously safeguarded and
passed on from generation to
generation. On the dial of the
Master Tourbillon Wild, noble and
precious materials blend their
delicate hues and fascinating
textures in a splendid marquetry-
work motif forming a fan motif.
Its clean-cut Art Deco lines are
softened by the rounded curves of
the case. The blue-tinged shades
also reflect the fact that Venice
is built on a lagoon, and the blue
satin strap surrounding this artistic
treasure may be adorned at will
with peacock feathers also forming
Quentin Torantino wearing
a fan at the crown. Like a gifted Jaeger LeCoultre Reverso
director, Jaeger-LeCoultre Calibre Squadra
978 works from behind the scenes

to drive the tourbillon with the
mechanical perfection that has
consistently characterised the
Grande Maison.
Master Grande Tradition

Grande Complication
Venice Edition
A masterpiece of technical
sophistication, the Master Grande
Tradition Grande Complication
Venice Edition is a reinterpretation
of the complicated model presented
by Jaeger-LeCoultre at the start
of 2010. Embodying a perfect
alchemist’s blend of mechanics
and aesthetics, three of the
noblest horological complications
intermingle their functions in a
stunning ‘celestial’ ballet: a minute
repeater, a flying tourbillon and
a sidereal perpetual calendar are
Master Grande Trad Grande
the main actors of a performance Complication Venise Edition
entirely dedicated to the city

Darren Aronofsky wearing Jaeger LeCoultre Stephen Dorff wearing Jaeger LeCoultre
MostraRedLion Reverso Grande Reverso pinkgold
of Venice. The flying tourbillon, magic. The sun revolves around sapphire crystal, is equipped with
in addition to its mission as a the circumference in exactly 24 “trebuchet hammers” that ensure a
regulating organ, plays the role hours and indicates the month, sound of unprecedented purity and
of the sidereal hour hand on a date and zodiac signs –with Leo plenitude. The mechanical heart
guilloché blue dial reproducing in this instance embodied by the of the watch, manually-wound
the sky chart of the Northern legendary winged lion on St. Mark’s Jaeger-LeCoultre Calibre 945, is
Hemisphere. Square in Venice that symbolises housed within a gold case featuring
the city. a hand-engraved middle depicting
The transparency and the ornamental tiling of the Doge’s
superimposed effects enhance the The minute repeater, featuring Palace.
supremely technical hand-crafted crystal gongs directly fixed to the

Catherine Deneuve wearing Jaeger

LeCoultre Master Ultra Thin Diamonds

WATCHES
PREMIUM I WATCHES
Chronograph Ref. 5170J

I
t takes audacity to call a new
watch a classic, but in the
case of the Patek Philippe
chronograph Ref. 5170J, the
attribute is justified. Although it
debuts at Baselworld 2010, it has
already been at the top of the
wish list of many collectors and
aficionados for many years – and
a popular topic among specialized
publications. Now, the time for
speculation is over and the object
of desire has become reality: the
classic men’s wrist chronograph
developed entirely by Patek
Philippe and crafted exclusively in
the manufacture’s workshops.
All good things take time. And if

it has to be perfect, it might take
some more time. After all, the
ambition with the new CH 29-
535 PS chronograph caliber for
the Ref. 5170J was not just to
present a classic manually wound
exceed all expectations with its inventions were incorporated in
chronograph movement with a
new classic wrist chronograph. the new caliber CH 29-535 PS
column wheel and a horizontal
Indeed, the development of the CH to achieve the desired degree of
clutch built entirely in-house. The
29-535 PS movement took more perfection.
objective was also to outperform
than five years, spanning several
its predecessor, the CH 27-70 PS,
which was based on a Lémania
stages that also embraced further Traditional movement
movement blank extensively
chronograph calibers including, in architecture
2005, the CHR 27-525 PS with a
reengineered and modified by
Patek Philippe to create one of height of just 5.25 mm: it holds the The CH 29-535 PS caliber is
the most beautiful chronograph world record as the thinnest split- controlled by a column wheel that
calibers ever made. When the new seconds chronograph movement according to proven traditions
chronograph movement premièred with column-wheel control. The rotates beneath a polished cap.
last November with the launch new chronograph movement While the cap hides the refined
of the Patek Philippe Ladies First inherited its chronograph wheels details of the column wheel, it also
Chronograph, the CH 29-535 PS with the patented tooth profiles. firmly secures the chronograph
caliber was discussed in-depth by In 2006, the workshops presented levers in their positions – even
many journalists and found to fulfill the self-winding Annual Calendar in the event of sharp jolts – so
the loftiest expectations. chronograph with a disk clutch it enhances functional reliability,
that delivered further important a top priority at Patek Philippe.
It has been worth the wait insights regarding power flows The movement features a large
and amplitude characteristics in chronograph hand, a seconds
Patek Philippe spared no effect to chronographs. Finally, five further subdial, and an instantaneously

PREMIUM I WATCHES
jumping 30-minute counter. Its

1. Optimized tooth profile
prominent four-arm Gyromax A tradition of ongoing
Suppression of hand bounce or
balance wheel breathes with a innovation rebound when starting. Vibration-
frequency of 4 hertz (28,800
free chronograph hand movement.
semi-oscillations/hour). The Even though the CH 29-535 PS Improved efficiency and reduction
power reserve of the watch is 65 caliber is based on the classic of mechanical wear.
hours (over 58 hours when the column wheel and horizontal clutch 2. Precision adjustment of
chronograph is running), and a architecture, it stands out with six wheel mesh at the column
stopseconds mechanism simplifies patented innovations that manifest wheel
the exact synchronization of the the unfaltering ingenuity of the The large eccentric polished column
watch with a time signal. Geneva-based manufacture. wheel cap allows the very precise

PREMIUM I WATCHES
adjustment of mesh depth of the The beauty of mechanical stability and rate accuracy.
chronograph wheels at the outer engineering
end of the clutch lever. Every movement part was
3. Optimized synchronization of As befits the heritage of Patek examined by the Comité de
the clutch and brake levers Philippe, the CH 29-535 PS caliber surveillance (Supervisory
The clutch lever and the brake is not only extremely precise and Authority) of the Patek Philippe
lever are directly synchronized with reliable, it is also a masterpiece Seal to make sure it complies with
a finger at the clutch lever. of aesthetics and supreme the manufacture’s strict technical
The complicated involvement of the workmanship. It has strikingly and aesthetic directives. As proof
column wheel is not necessary. elegant form parts and old-style of conformity, the minute-counter
4. Slotted minute-counter cam bridges that are painstakingly cock of every CH 29-535 PS
Thanks to a slot in the minute- chamfered, polished, and decorated movement exhibits the gold-filled,
counter cam, the chronograph with Geneva striping. Every engraved Patek Philippe Seal: a
counter can gently come to a surface, no matter how small, is coat-of-arms silhouette with the
standstill when reset. finished in numerous consecutive intertwined PP initials that stand for
5. Self-setting hammers steps, in most cases by hand. In Patek Philippe.
Self-setting return to zero compliance with the Patek Philippe
hammers improve functional Seal criteria, these movement Classic livery
reliability and dependability. decorations in no way impair
6. Hammers pivoted between the caliber’s functional integrity. A movement with so many
jewel bearings Like all other steel parts, the ancestral features of haute
The two hammers that reset the classic S-shaped clutch lever has horlogerie deserves the regalia
chronograph hand and the minute manually chamfered and polished reserved for classic traditions. With
counter are independently and edges, straight-grained flanks, and Patek Philippe’s new Ref. 5170J
coaxially suspended between jewel meticulously polished surfaces. For chronograph, this begins with the
bearings. Each hammer is pressed this movement as well, all teeth 39-mm round case in 18K yellow
against its respective heart cam of the steel wheels and all pinion gold. Its sleek shape follows the
with its own spring. This system leaves are individually polished by same principle of gestalt that the
optimizes the precise alignment of hand with a rotating hardwood disk manufacture adopted in 1932 when
the hammers and the kinetics of to optimize power transmission and it created the legendary Calatrava
the mechanism. reduce wear. design, quasi inventing the
modern round men’s wristwatch.
Further ingenious features The perfect manifestation Its physique is devoted entirely
The CH 29-535 PS movement of the Patek Philippe Seal to functionality, endowing it with
has a number of additional tangible elegance. With a gentle
features that improve reliability From its underlying concept to flourish, the lugs extend from the
and performance. For example, the artistic finissage, the new CH caseband, imbuing the watch with
the instantaneous 30-minute 29-535 PS is a perfect reflection dynamic poise. The chronograph is
counter is much more complicated of the quality stipulated by the operated with pushers at 2 and 4
than a semi-instantaneous or Patek Philippe Seal. The philosophy o’clock.
continuous counter. Its elaborate behind it focuses on convenience,
construction assures that the small functionality, and long-term Their rectangular shape has been
hand jumps within a fraction of a reliability. a typical attribute of Patek Philippe
second, enhancing precision and wrist chronographs for seventy
legibility. The driving wheel of the The shapes and configuration of the years. Particularly for a manually
chronograph is another example: bridges serve a single purpose: to wound watch, the crown is also an
it is directly integrated in the assure efficient power transmission important element. It is knurled for
wheel train and does not need to from the mainspring barrel to the convenient winding
be subsequently assembled by the escapement with minimized friction with two fingers but small enough
watchmaker. losses in the interest of amplitude not to jab the wrist when the hand

PREMIUM I WATCHES
is bent back. The chronograph

case is produced with a traditional Ref. 5980/1A-014
Caliber CH 28-520 C
cold-forming process in which Self-winding mechanical movement
small solid-gold bars are gradually mm stainless steel case 30
swaged into cases in high-precision Charcoal grey gradient dial
Stainless steel bracelet with stainless steel
dies using heavy-duty presses. fold-over clasp
After each cycle, the case parts are
heated to relieve internal stresses.
Once the case blanks have been
formed, they are deburred, ground,
and polished in several consecutive
phases with successively finer
abrasives.
The result of this time-consuming

series of processes is a mirror-
polished case that from then
on is handled only with gloves
to eliminate even the slightest
blemish. Elegance paired with
functionality The Ref. 5170J
chronograph is a consummate
statement of timeless elegance.
The silvery white dial has slender

applied hour markers as well
as yellow-gold applied Roman
numerals at 12 and 6 o’clock and
black transfer-printed scales. The
logarithmic pulsimeter scale on the
outermost perimeter is calibrated
to 15 heartbeats, revisiting the
traditional doctor’s watch. The
railway track minute scale features
slightly compressed Breguet
numerals. The seconds subdial at 9
o’clock and the 30-minute counter
at 3 o’clock are recessed in the
main dial and arranged somewhat
below the horizontal center axis to
balance the maker’s signature and
the pulsimeter scale inscription in
the upper half of the face.
The hour, minute, and seconds

hands that indicate legal time are black. The counterbalanced the face of the Ref. 5170J can
crafted from yellow gold to match trotteuse is black oxidized, and the hardly be excelled as regards
the hour markers and Roman instantaneously jumping 30-minute elegance, beauty, and legibility.
numerals, while the chronograph counter is made of black nickel- www.patek.com
seconds and minute hands are plated yellow gold. Unquestionably,

PREMIUM I WATCHES
Royal Oak
Equation of Time
Inimitable Octagon
Its elegant case, available in a

choice of pink gold or steel, is
distinguished by an octagonal bezel
punctuated by polished white gold
hexagonal screws. The crown also
picks up this hexagonal motif and
proudly bears the AP monogram.
The signature features include the
distinctively shaped studs along
with the alternating satin-brushed
and polished finishes on the case.
By way of example, the side of the
bezel is polished while the upper
surface is satin-brushed and matt.
The silvered dial remains faithful
to the identity codes of the Royal
Oak collection by picking up the
“Grande Tapisserie” motif which
highlights the counters and enables
pleasant and easy read-off of the
various indications: date, day,
leap year, moon phase, as well
as sunrise and sunset times. The
equation of time pointer and the
counter hands are in blued steel.
The Royal Oak Equation of Time
is teamed with a leather strap in
brown alligator leather for the pink
gold version and in black for the
steel model.
T
he Equation of Time is has embodied the most daring The Equation of Time
a watch that does not innovations in the field of fine
The equation of time is the
immediately reveal all watchmaking. The 423 parts
difference between true solar time
its secrets, instead preferring serving to drive the equation of
and legal time. The solar day,
to cultivate its aura of mystery time, sunrise and sunset, perpetual
meaning the lapse of time between
and fascinating complexity. calendar and astronomical moon-
two consecutive passages of the
Nonetheless, its beauty is self- phase displays are now housed
sun through the meridian in a given
evident. For the very first time, within the famous Royal Oak case. place varies throughout the year.
it is interpreted not within a The Royal Oak Equation of Time It lasts exactly 24 hours only four
classical line, but in the Royal thereby represents the perfect times a year: on April 15th, June
Oak collection. Since its creation blend of traditional and modern 13th, September 1st and December
in 1972, the legendary octagon watchmaking elements.

PREMIUM I WATCHES
25th. This variation is due to the

earth’s elliptical path around the
sun as well as its tilted rotation
axis. For convenience, our societies
have calculated an average of all
the days of the year and defined
the mean solar day as comprising
24 hours, corresponding to so-
called legal time.
Nonetheless, the mean solar

culmination point depends on the
wearer’s exact location, on the
longitude of a given place on the
globe. The equation of time read-
off system developed by Audemars
Piguet takes account of this specific
place. Unlike most other equation
of time mechanisms, it is not set to
a given time zone – corresponding
to 15 degrees longitude. The “world
standard time” system divides
the world into 24 time zones and
takes the Greenwich meridian as
the zero point. While the official
time is thus the same across the
width of each time zone, true solar
time varies by four minutes per
degree (15 degrees = 1 hour).
Therefore, although the clocks on
the Bahnhofstrasse in Zurich and
on the Rue du Rhône in Geneva
indicate the same time, true noon
can be observed a few minutes
earlier in Zurich than in Geneva.
Not only does the Audemars

Piguet mechanism take account
of this local variation, but also
enables one to read off the solar
culmination time at any time of
the day. To do so, this exceptional
mechanism is personalised and
adjusted according to the degree
of longitude chosen by its owner.
The name of the chosen city and
the solar zenith in this place are
engraved on the ring (such as
12.36 for Geneva). The ring also
bears a graduated scale running

PREMIUM I WATCHES
can a timepiece, merely by the

meshing of its toothed wheels,
levers and clicks, successfully
indicate the day, the date, the
month, the moon phases and the
leap-year cycle?
The heart of the perpetual calendar
system lies in the cam on which
the various lengths of the month
are defined. The protruding
sections around its circumference
represent 31-day months, and
the notches those of 30 days. On
the same axis, a wheel bearing a
cam indicating standard months of
February and a leap-year month
of February performs one turn
every four years and is thus able to
keep accurate track of the leap-
year cycle. The perpetual calendar
thus requires no adjustments
from -15 to + 15 minutes. The on the 3 o’clock counters. Their before March 1st 2100, when
zero point of the graduation is hands are controlled by two cams simply activating the correctors
located exactly at the mean solar performing one full rotation per recessed into the side of the case
culmination time in the chosen year. The shape of the cams is will be enough to readjust the
place. The equation of time hand determined by the latitude of mechanism for another century.
continuously displays the difference each location, while their position The perpetual calendar also drives
between the two values. When along the driving wheel depends the other complications (apart from
the hour hand corresponds to the on longitude. These cams must be the moon phase). This additional
time indicated on the graduated machined with extreme precision, technical feat means that if the
ring and the equation of time and since a mere hair’s breadth watch has stopped, adjusting the
minute hands are superimposed, corresponds to a discrepancy date automatically resets the other
the owner of the watch knows that of eight minutes! The cams are functions, thus ensuring that the
the sun is exactly at its zenith. It’s pre-calculated and available for displays remain synchronised.
exactly as if he had a sundial on his 250 cities. On request, it is also
wrist, and there is no need for any possible to obtain cams calibrated The astronomical moon
mental arithmetic! for any other location, provided
it lies between latitudes of 55 As the ‘daughter’ or astronomy,
ndication of sunrise and degrees north and 55 degrees watchmaking has constantly
sunset times south. For places closer to the attempted to reproduce on dials
poles, it becomes impossible the appearance of the moon at
The Royal Oak Equation of Time to maintain a sufficiently wide various stages in its cycle. The
is one of the rare watches to diameter for the cam. most commonplace display device
indicate the sunrise and sunset consists of a disc carrying two
times. These indications depend The perpetual calendar moons driven by a 59-tooth wheel.
on three parameters: the date, as A fingerpiece drives the wheel one
well as the longitude and latitude The perpetual calendar mechanism notch forward every 24 hours and
of a given place. The counter at 9 is a marvel of miniaturisation, a the moon phase corresponding
o’clock displays the sunrise time, highly sophisticated mechanical to that particular day appears
while the sunset time is read off reproduction of our calendar. How through a dial aperture. Within

PREMIUM I WATCHES
this system, a lunar cycle thus sheer nobility of this metal, its (12 ½ lignes).
corresponds to 59:2 days, meaning weight also optimises bidirectional
29 days and 12 hours. Yet a true winding and thus the energy The finishing and decoration of
lunar cycle lasts 29 days, 11 transmitted to the barrel – which in this movement are entirely on a
hours, 44 minutes, 2 seconds turn guarantees the power reserve. par with this wealth of technical
and 80 hundredths of a second. This effective winding system ingenuity. All the bridges are
This difference thus leads to a combined with the substantial chamfered and polished by hand.
discrepancy. To solve this problem, power reserve ensures constant Connoisseurs will take particular
the Audemars Piguet master- efficiency over a longer time delight in the work on the internal
watchmakers have developed a period, and the quality of the and exterior angles. They will also
more accurate moon-phase display: winding also favourably influences be pleased to know that even the
an “astronomical” moon. The wheel the accuracy of the watch. parts hidden from their view are
driving the moon comprises 135 This same concern for performance the object of meticulous care. By
teeth instead of the usual 59. The led Audemars Piguet to choose way of example, not only is the
larger number makes it possible to a central rotor rather than upper part of the bridges adorned
measure a lunar cycle of 29 days, an integrated mini-rotor. This with a Côtes de Genève motif,
12 hours and 45 minutes, which is particular technical solution means but the invisible lower part is
just 57 seconds and 20 hundredths that the oscillating weight runs on also finely circular-grained. The
of a second more than a true lunar another level than the barrel and mainplate features five different
cycle. This system thus requires a the balance, thereby providing the circular-graining diameters that
one-day correction just once every latter two organs with more space create an exquisitely refined effect,
122 years and 44 days! in which to operate. The larger the while even the inside of the case-
barrel diameter, the greater the back is also circular-grained, as a
Base Calibre 2120 power reserve – which in this case natural extension of the overriding
amounts to 40 hours. Moreover, principle of fine craftsmanship.
The impressive complexity of the the larger the balance diameter, The unique nature of the Royal Oak
above-described mechanisms the greater the precision of the Equation of Time lies in its capacity
– equation of time, sunrise and watch. for customisation in accordance
sunset indication, perpetual The impeccable finishing of the with the owner’s wishes. To ensure
calendar and astronomical – puts mirror-polished steel parts of correct read-off of the solar
the Royal Oak Equation of Time the gear train and the use of 41 culmination times, the equation
firmly at the pinnacle of the exclusively top-quality jewels of time must refer to a given
complicated watches that are guarantee optimal transmission of longitude. The sunrise and sunset
the pride of Haute Horlogerie. the barrel force to the escapement. times depend on both longitude
These brilliant mechanisms The variable inertia balance enables and latitude. These two parameters
are teamed here with a base particularly fine adjustment, imply choosing a precise spot on
calibre that is equally favoured thereby ensuring peerless precision the planet, the owner’s favourite
by specialists: Calibre 2120. over a longer period of time. place, the place of his choice.
Measuring a mere 2.45 mm thick, This outstandingly distinguished The indication of this place is
it is quite simply the world’s base movement is thus enriched then engraved on the graduated
thinnest mechanical selfwinding with the equation of time, sunrise ring, along with the mean solar
movement with a central rotor: a and sunset, perpetual calendar and culmination time for that same
paragon of fineness, reliability and astronomical moon mechanisms. spot. The lucky owner may also
performance entirely developed, The skill and mastery acquired by decide to personalise the oscillating
produced and exquisitely finished Audemars Piguet’s watchmakers in weight of his timepiece by having
within the Audemars Piguet the field of ultra-thin movements it skeleton-worked to form his
workshops in Le Brassus. has enabled them to house the 423 initials, his zodiac sign or any other
The automatic winding is handled parts of the Royal Oak Equation of motif of his choice.
by a central rotor with a 21-carat Time within a tiny space just 5.35 www.audemarspiguet.com
gold segment. In addition to the mm thick and 28 mm in diameter

PREMIUM I WATCHES
Tradition 7047
T
he balance spring is a vital • The manufacturing process Breguet’s flat silicon balance
component of the heart of leading to a silicon balance springs have posted absolutely
a watch movement. It is spring yields a broad variety of conclusive results, allowing the
also the most decisive in terms of configurations, facilitating its company to turn its attention
improving the precision of time- shaping in precise conformity to the development of springs
measuring mechanisms. Its steady with carefully calculated featuring the famed “Breguet
oscillations give the movement its models. overcoil” terminal curve. Producing
rhythm and regulate the flow of • Silicon balance springs are a curve in a sliver of silicon to give
time. The balance spring is best lighter than metal ones and it a third dimension represents a
described as a very fine spiral- thus less prone to warping quite considerable watchmaking
shaped coil spring. Usually made caused by the pull of gravity. exploit. Usually cut from flat silicon
of metal, it is vulnerable to shocks, They are also highly resistant wafers, the springs remain simple
magnetic fields and even the pull of to corrosion and friction as well flat strips. Silicon having none of
gravity, which can cause warping. as impervious to rust. the malleability of metal, getting it
In 2006, Breguet launched the first • All silicon components are to form a bend rising up from the
wristwatches fitted with a balance subjected to a special process coil required a complete rethinking
spring and an escapement made of that markedly improves their of the overall production process.
silicon, a substance with a number resistance to handling and The Breguet overcoil silicon
of advantages: shocks. balance spring will now be adding
its specific advantages to those
• Silicon is totally impervious to After nearly four years of service of silicon on all Breguet calibres,
magnetic fields. in various watch movements, whatever their basic configuration.

PREMIUM I WATCHES
Today the new “Breguet overcoil an alloy of precious metals of the directly on the barrel.
silicon balance spring” is found platinum group darker in hue than Displaying impressive technical
in the Breguet Tradition 7047 ruthenium. sophistication, the Breguet
timepiece with tourbillon and The fusee-and-chain transmission Tradition 7047 is the pride
fusee-and-chain transmission. connected to the barrel maintains of Manufacture Breguet. As
Recalling the constructional scheme a constant force for as long as always an undisputed pioneer
of the first tourbillon pocket the watch is running. A number in horological research and
watches built by Breguet, this of patent applications cover the development, Breguet’s creative
model is presented in a platinum large tourbillon resonator at one achievements are soon turned
version with a movement treated o’clock on the watch face, one for a into practical technical advances
with an anthracite-toned grey titanium balance and three relating found in timepieces marketed
metal compound. Its surface finish to Breguet silicon balance springs. promptly, without undue delays or
results from a new and improved A further patent was awarded for quantitative limitations.”
electrodeposition process involving the power-reserve indicator fitted www.breguet.com

PREMIUM I WATCHES
PanoMaticCounter XL
N
ot everyone appreciates Pushers and a clear display make One. Two. Three …That’s a start.
art. Some say art has no it possible to count and keep track Now, use your imagination.
meaning. Some say it of things from 1 to 99. Perhaps you
serves no practical purpose. Some don’t quite see the point? The PanoMaticCounter XL presents
say art is irrelevant. With all due its curiously fascinating counter
respect, we disagree. We thought as much. Here are complication in an elegant and
some ideas of what you can count effective manner. Red numerals
At Glashütte Original, we live for with your PanoMaticCounter XL - appear on a black ground in a
art. Not modern dance or painting How many goals your team has double-digit window positioned
or poetry. At Glashütte Original, we scored. at 9 o’clock. The wearer activates
live for the art of engineering. Take How many mechanical watches you the counter using three pushers
the new PanoMaticCounter XL, for own. positioned on the left side of the
example. To a superb mechanical How many words your baby knows. stainless steel case.
movement we have added an How many times you thought of
intriguing complication - a counter. her. The plus pusher at 9 o’clock moves

PREMIUM I WATCHES
the count forward, one unit at a

time, from 00 to 99; the minus
pusher at 8 o’clock counts down,
and the zero pusher at 10 o’clock
resets to zero (00). Directly
opposite the counter window, at 3
o’clock, is the visually compelling
Glashütte Original panorama
date display, with its seamless
presentation of the date in white
numerals on a black ground.
Aligned along the vertical axis are

the off-center hour and minute
display in the lower half of the dial
and, in the upper half, the large
chronograph stop-seconds scale,
raised above the galvanized black
dial and flanked by the subsidiary
seconds and 30-minute counters,
whose zero points have been
rotated 60° to guarantee optimum
legibility. The hour and minute
dial features applied white gold
numerals and hour markers and
white gold hands; the stop-seconds
scale, subsidiary seconds and
30-minute counters present white
numerals and indexes on black.
A superb example of the art of

engineering, the PanoMaticCounter
XL features the new Caliber
96-01, a classic column wheel
chronograph with flyback function.
appearance, the new complication Glashütte Original, including the
Comprising 367 individually-crafted module was designed by Glashütte three-quarter plate with Glashütte
components, the 96-01 is based Original’s in-house development ribbing, polished steel components,
on the award-winning Glashütte team and requires 217 individual beveled edges and blued screws,
Original Caliber 95. Its patented components, each of which is a hand-engraved balance cock
bilateral winding mechanism precision-crafted in the Glashütte and a swan-neck fine adjustment
uses step gears to transmit Original manufacture. Like the with a finely threaded spindle.
energy quickly and efficiently to panorama date, the counter Its exquisite finishings are easily
the movement and enables an window’s seamless display presents visible through the antireflective
‘intelligent’ accommodation to the a double-digit figure (the current sapphire crystal case back.
behavior of the wearer. count at any given time) without
the need for a double window. The stainless steel case is held
Complementing this remarkable The PanoMaticCounter XL offers firmly in place by a black Louisiana
movement is the novel counter the characteristic features of alligator leather strap.
complication. Deceptively simple in the fine art of watch making at www.glashuette-original.com

PREMIUM I WATCHES
Freak Diavolo Rolf 75
Ref. 780-81
Movement caliber UN-78
Limited edition of 30 pieces
U
lysse Nardin, the Leader in watchmaker acclaimed for silicium, a revolutionary material
Timepiece Invention and its thousands of “firsts” in at the time, the Freak forever
Innovation, Demonstrates watchmaking, takes the lead in changed the course of haute
Breakthroughs in Watchmaking ingenuity, once again with the horology. Now, like its siblings
with the Freak Diavolo Rolf 75. new Freak Diavolo Rolf 75, a – the Freak DIAMonSIL®, Freak
progression of the groundbreaking Diamond Heart and Freak Blue
An evolution of the iconic Freak 2001 Freak. Phantom – the Freak Diavolo Rolf
– a game changer in haute 75 pays tribute to the original
horology – the Freak Diavolo Due to the ultramodern, minimalist Freak’s pioneering spirit by
follows in its predecessor’s and unconventional design of the expanding its use of silicium and
footsteps, showcasing unrivaled Freak’s tourbillon carrousel – one taking its tourbillon to new heights.
advancements in technology, that possessed no true dial, crown
materials and design. or hands – and being the first Named after its devilish-in-
timepiece to successfully present appearance power-reserve
Ulysse Nardin, the Swiss escapement wheels constructed of backing, with its red “horns” and

PREMIUM I WATCHES
black cloak-like backdrop, the

Freak Diavolo is the cleverest of
timepiece creations. Case in point,
silicium is used in its hairspring
(Si 1.1.1. patent pending) and
throughout the majority of its
escapement – the heart and
most delicate part of the watch.
Through the introduction of
silicium in the original Freak,
Ulysse Nardin transformed haute
horology manufacturing and
continues to perfect the use of this
technologically advanced material
with the Freak Diavolo.
Performance is further amplified

through its application of
cutting-edge technology, such
as photolithography. And, the
Freak Diavolo reveals another
development in the Freak family --
a flying tourbillon that indicates the
seconds, as well as two new ball-
bearing systems and a balance-
wheel concept and design.
Its tourbillon carrousel (developed

entirely in-house) does one
indicator, which is nothing else bezel; while the direct gear link
complete rotation around the
than a flying tourbillon replacing crafted between the three “hands”
center in 60 minutes. The Freak
the usual oscillator of the other averts dephasing, or the throwing
Diavolo’s frequency of 4 Hz (28’800
members of the Freak family. Its of hours, minutes and seconds
A/h) in association with its 8
cage is equipped with an arrow out of step when adjusting or
mg*cm2 inertia balance wheel
indicating the seconds on a yellow readjusting time.
make this instrument exceptional,
as no other tourbillon is regulated half-circle, rotating in one minute
on itself, with the zero position Not only brilliant in function, the
by such a powerful oscillator and
holding steady on the axis of the Freak Diavolo is also stunning in
benefits from such a long power
minute indicator. aesthetic with its clean lines, robust
reserve (more than eight days).
black and charcoal tones, accents
Its outstanding performance is the
The two specially conceived of vibrant color, platinum case and
result of the perfect application
ball bearing systems enable the elegant crocodile strap. The Freak
of new technologies, such as
Diavolo Rolf75 is the ultimate
photolithography, and the use “flying” function of the minute
symbol of unwavering imagination
of the best and latest-developed movement and of the seconds-
and unusual style, staying true to
materials, like silicium and LIGA indicator tourbillon without the
the inventive character that defines
nickel, at core locations. need for a supporting bridge. So
the Freak timepiece collection.
simple and user-friendly, the Freak
Avaible in a limited edition of 75
Ulysse Nardin’s expertise in Diavolo can be wound by turning
pieces.
watchmaking is further exemplified the lower bezel, and the time can
www.ulysse-nardin.ch
by the Freak Diavolo’s seconds be adjusted by turning the upper

PREMIUM I WATCHES
Speedmaster
Broad Arrow Co-Axial
W
hen OMEGA created the
first Speedmaster in
1957, no one could have
imagined what adventures lay in
store for the watch that would
become the world’s most famous
chronograph.
The new Speedmaster Broad Arrow

Co-Axial collection introduces some
stylish additions to the classic
design of the watch that has been
part of more than a hundred NASA
missions including all six lunar
landings.
The dial, available in black or silver,

features a distinctive “Geneva
Waves” pattern. The familiar
chronograph counters, or sub-
dials, are characterized by three
applied rings which surround a
unique “beehive” structure, giving
Arrow Co-Axial is presented with movement is visible through the
the Speedmaster Broad Arrow
either a stainless steel bracelet or sapphire crystal case back.
Co-Axial its own personality. The
an integrated black alligator strap.
sub-dial rings on the silver dial are
The outstanding chronograph
blackened and those on the black
The Speedmaster Broad Arrow Co- performance of the Broad Arrow
dial are silver for a particularly
Axial is powered by the exclusive Co-Axial is ensured by its column
appealing contrast. There is a date
OMEGA Co-Axial calibre 3313. wheel chronograph mechanism.
window at the 4:30 position on the
The accuracy of the self-winding The watch is water resistant to 100
dial.
chronograph is independently metres / 10 bar / 330 feet.
confirmed by its status as a
The hour and minute hands, which
are either blackened or rhodium- COSC-certified chronometer. The OMEGA Speedmaster
plated, are coated with white The movement is equipped with Broad Arrow Co-Axial watch is
Super-LumiNova which makes OMEGA’s Co-Axial escapement on a fashionable interpretation of
them easy to read in all lighting three levels. It delivers outstanding a chronograph which has gone
conditions. The central chronograph chronometric performance over to places no other watch has
hand has a red tip as do the hands a long period of time which ever been. It artfully combines
of the sub-dials. increases service intervals and has the Speedmaster’s rugged,
allowed OMEGA to guarantee it adventurous spirit with some
The 44.25 mm stainless steel for three years. It also allows the dramatic features which will
case has the shape which has possibility of changing the hour make it one of the most popular
been associated with OMEGA hand independently of the minute members of the line.
Speedmasters for more than half and second hands – ideal for www.omegawatches.com
a century. The Speedmaster Broad travelling between time zones. The

PREMIUM I WATCHES

PREMIUM I WATCHES
Atlas Dome Gold

T
iffany Watch Co. Ltd enlarges
its Atlas Dome line with the
launch of an opulent gold
timepiece crafted in a choice of
18-carat red or yellow gold.
Quintessential Tiffany & Co., the

classic gentlemen’s Atlas Dome
Gold takes its design cues from
the Atlas Clock placed above the
entrance to Tiffany’s flagship
property on Fifth Avenue.
The prominent Roman numerals

of the Atlas Dome are paramount
to the personality of this watch.
Reminiscent of those featured on
the Atlas Clock, the numerals take
center stage allowing for a highly
visible view of the passing hours.
Created in rich 18-carat red or

yellow gold - a metal that lends
this watch its characteristic warmth
and splendor- the lustrously
polished case is available in 37.5
mm and 29 mm and carries the
hallmark Tiffany & Co. logo on the
crown, dial and buckle.
Set on an iridescent silver-colored

dial, the 3-dimensional gold Roman
numerals sit in high relief on the
raised rim that encircles the dial. on the rim providing a clear, meters, the Atlas Dome is a
unobstructed view of the time. triumph of legibility, design and
The effect of elevating the hour The case back on the automatic
elegance.
markers allows the numerals to be models is transparent allowing for
the true protagonists of the watch a view of the impeccable Swiss
In order to cater to as wide a
in keeping with the DNA of the automatic movement complete
variety of tastes as possible, the
Atlas family. with a Tiffany decoration of the
Atlas Dome models also come with
rotor.
The date window –conveniently a black dial and a black alligator
placed at VI o’clock- and the Both the Atlas Dome red and strap. The smaller sized models
diamond polished 18-carat red yellow gold models are presented are also available with a quartz
or yellow gold hour, minute and on a handsome brown alligator movement.
second hands never come into strap with a polished gold buckle www.tiffany.com
contact with the hour markers to match. Water-resistant to 50

PREMIUM I WATCHES
Elypsra
O
ccasionally, it’s the subtle
variations which unveil
the most elegant designs.
Balmain’s brand new line, Elypsia,
is reinventing the rectangle, with
a wealth of delicately-wrought
curves. The result is a smart,
slender watch, just the right touch
of originality.
The world of geometric figures is

an endless source of inspiration.
Let the Balmain designers dip into
it and the traditional silhouettes
take on a new shape. Even a new
life. This is true of the rectangle,
a watchmaking classic, which
has been rejuvenated under the
Elypsia traits.
The brand new collection from the

Maison de Saint-Imier features
a wider base for the rectangular
Elypsia case and rims that are
slightly dished and above all
rounded instead of angular. This
slight asymmetry gives it a rational
foundation, a serene tranquillity.
At the same time, this slender,

spare, smart watch shows an
abstract and dreamy nature. As for
the arabesques on the dial, they
awaken the nostalgic fibres of the
very first Balmain time-keepers.
Elypsia is available in a variety of
settings. Its 44 sparkling diamonds
put it in a separate class. It is
pomp personified with its yellow
case and black strap on white dial.
It shows a touch of modernism
with its black dial and silvered
strap.
Smart and slender, Elypsia is just

like a Balmain woman - just the
right touch of originality.
www.balmain.com

PREMIUM I WATCHES
Serpenti
B
ulgari presents the to a perpetually renewed vision have earned Bulgari its unique
new Serpenti watch, and brilliantly marrying the place in the world of authentically
a contemporary entire palette of the hand-crafted creative luxury brands.
reinterpretation of one of the jewellery, enamelling, goldsmithing The Serpenti collection comes
brand’s most famous icons.The new and watchmaking techniques, give in steel or gem-set steel with a
Serpenti watch is an extremely timeless life to the efﬁgy of the single-coil bracelet, as well as in
original model featuring a complex serpent. gem-set rose gold on a single or
hand-crafted construction that double-coiled bracelet.This model
endows it with the stature of an Radiating an emblematic style in line with the historical heritage
authentic jewellery masterpiece. expressing the codes that of the House may be interpreted,
continue to guide the Italian exclusively on demand, in a unique
A wealth of creative variations, jeweller, Serpenti embodies the Haute Joaillerie version that is
constantly reinterpreted according quintessence of the values that different every time.An authentic

PREMIUM I WATCHES
YA126202
44mm
Stainless steel case with black PVD coating
Black dial with green/red/green web at 3 o’clock and shiny G frame
Stainless steel bracelet with black PVD coating

PREMIUM I WATCHES

PREMIUM I WATCHES
“secret” watch, this variation plays

with colours and respectively
combines, on its yellow or white
gold structure, semi-precious and
precious stones such as lapis lazuli,
turquoise and diamonds or blue
sapphires, emeralds and diamonds.
Serpenti thus offers a reﬁned

expression of its legendary
status, elegantly transcending the
constraints of time.
www.bulgari.com

PREMIUM I WATCHES
G-Frame
T
he refined elegance and
pure femininity which inspire
Gucci’s signature style are
beautifully showcased in the new
G-Frame watch collection designed
by Creative Director Frida Giannini.
The new line, designed for both
day and evening, is characterized
by exceptional attention to detail,
unique materials and wearable
colours. The G-Frame collection detail, from the range of colours to
meets the need for a balanced the precious stone decoration on
and sophisticated timepiece which the more exclusive models.
allows women to confidently take
centre stage. As well as classic black, the
The watch has a pretty mirrored timepieces are available in beige,
dial enclosed by a case in the form antique rose and slate blue; these
of an elongated rectangle or a chic colours apply to the satin straps
square. The sapphire glass of each with matching mirrored dials in distinctive elegance. The range
case is finished with a bevelled brown, pink and blue. The rigid is distinguished by a wide variety
edge and the resulting pyramid bangle model, made entirely of of timeless watches with delicate,
form lends depth to this graceful steel, displays the iconic Gucci clean lines, striking the perfect
design. Each dial displays baton horsebit clasp closure, and the balance between a contemporary
hands and is personalized with the precious version is adorned graphic aesthetic and enduring
Gucci logo. The Gucci ‘G’ initial is with premium-quality diamonds classic style.
embossed on the side crown, used positioned at 6 and 12 o’clock. www.gucci.com
to set hours and minutes.
The new G-Frame collection
Close attention is paid to every combines practicality with

PREMIUM I WATCHES

PREMIUM I WATCHES
Yacht Timer
S
ophistication, functionality
and versatility at its best,
the all new Citizen Yacht
Timer is a magnificently powerful
watch that combines the innovation
of function and refinement of
design.
Powered by Citizen’s Eco-Drive

movement, the watch features
Race timer-99 min countdown,
split time, automatic chrono start,
1/100th of a second chronograph
up to 24 hrs and water resistant
to 200 meters, making it the ideal
watch for yachting. The watch is
also equipped with convenient
features like 30 cities world time,
UTC display, dual time, dual alarm,
12/24 hr time and Daylight saving
time.
The rose gold colour case and the

black PU strap makes this watch a
real head turner.
www.citizenwatch.com

PREMIUM I WATCHES

PREMIUM I WATCHES
Emotions
T
ime to put some colour into Designed for connoisseurs of fine commitment to “Haute Horlogerie
our lives! LOUIS ERARD is mechanical watchmaking, this at affordable prices”, the enduring
decorating ladies’ wrists new line in the Emotion collection signature of all its creations.
with a line of bright, colourful reflects the watchmaker’s credo Offered in navy blue and violet
timepieces. to perfection and encapsulates its to match a glamorous, summery

PREMIUM I WATCHES

PREMIUM I WATCHES
look, the new Emotion takes on technology and timeless elegance. In keeping with the values that
a slight air of extravagance in To cater for other tastes, the steel have built its reputation, LOUIS
the cream-coloured version on a version also comes with diamonds, ERARD has fulfilled its mission
python strap. 64 of them delicately set on the by offering these new ladies’
bezel. Another is decorated with timepieces at prices guaranteed to
Housing an automatic mechanical nine diamond hourmarkers on the put you in a good humour!
movement, it presents a vibrant dial, adding a glittering facet to www.louis-erard.com
contrast between modernity, high this summer jewel.

PREMIUM I WATCHES
Worldcode
T
he specifications set attention given to the bezel and centre SAINT HONORE logo in the
for making the new the strap. 1/10th second counter, and finely
WORLDCODE watch from worked hands are all part of the
SAINT HONORE were very The steel bezel decorated with powerful personality of the piece.
straightforward: create most six Roman numerals, the true
elegant steel chronograph signature of the WORLDCODE The round 41mm case melds into
imaginable. The full force of SAINT watch, comes in four finishes a metal bracelet with supremely
HONORE savoir-faire rose to this (colours): brushed steel, titanium, clean lines, a three-piece work of
art, with each link fitting perfectly
challenge and the result has met bronze, and red gold. Each bezel
to the wrist for unparalleled
every expectation. coordinates with an exclusive
comfort. Not to be outdone, the
dial, with the three counters and
finish subtly dazzles with polished
The sophisticated design honours day date that are typical of ETA
and brushed effects.
the traditional codes of great movement chronographs. Guilloche
www.saint-honore-paris.com
timepieces with particular engraving, “clous de Paris”, off-

PREMIUM I WATCHES
Movado Cia
T
he Movado ideal of pure, dial, adding subtle, multi-level with or without 14 diamonds
modern beauty takes architectural dimension to the (0.14 t.c.w.) sparkling along the
fashion-forward expression bracelet’s simple, organic design. north and south curves of the
in the new Cia™ women’s bangle The crown is recessed to enhance
case. A gleaming gold-plated
watch. The delicately proportioned Cia’s smooth polished contours.
model detailed by gold-toned dot
23.5 mm case creates an Removable links hidden at the back
and hands, and a sophisticated
impression of feminine, refined of the bangle afford an adjustable,
customized fit. Cia is offered in stainless steel style featuring
elegance. The two gracefully
sculpted loops that form the fluid high-polished solid stainless steel unique polished and brushed
lines of the bangle overlap to with complementary rhodium- finishes are also available.
cradle the petite black Museum® plated dot and dauphine hands, www.movado.com

PREMIUM I WATCHES
Airboss Mach 8
Special Edition
T
his storied collection is outstanding technical reliability right thumb. The crown and date
inspired by an aircraft and accuracy. This year’s new window are at 9, while a second
carrier’s “Air Boss”, the Victorinox Swiss Army AirBoss crown at 2 activates a key AirBoss
individual perched atop the Mach 8 Special Edition, like its function: the internal bidirectional
command tower who determines, precursor the Mach 3 Quartz flange surrounding the dial features
with pinpoint accuracy, every model, sports a Victorinox Swiss the countdown of aircraft takeoff/
take-off and landing maneuver on Army innovation: a chronograph landing.
the ship. This collection features start/stop pushbutton at 8 o’clock, www.victorinoxswissarmy.com
high-performance instruments of which is easily engaged with the

PREMIUM I WATCHES
77
77I IPREMIUM
PREMIUM- -Autumn
Winter 2010
PREMIUM I WATCHES
Hamilton RailRoad 38 mm
Keeping modern women Train. Circling the dial, markings taking the pace of the timing needs
on track resembling sections of rail tracks of hectic lifestyles. There is a
remind of the brand’s deep- choice of white or, black dial, and,
A
classical Hamilton pocket rooted railroad history, or inspire paying special tribute to today’s
watch has symbolically shed reminiscing about model railways moody and magnificent females,
its chains and wrapped in childhood playrooms. Applied is a set of easily interchangeable
metallic indices and a date display straps.
itself around the wrist in the 38
www.hamiltonwatch.com
mm Hamilton RailRoad Midday at three o’clock are easy to read,

PREMIUM I WATCHES

PREMIUM I WATCHES
Tissot Visodate
1957 Automatic
T
oday’s Tissot Visodate 1957 presents this feature in eye- techniques and materials to
Automatic has its roots in a catching contemporary design. traditional Swiss watchmaking. The
long history of innovation. case has a diameter of 40 mm and
Inspiration for this timepiece comes Dynamism meets a see-through back to ensure that
from watches released in the nostalgia the timepiece’s inherent dynamism
1950s when Tissot celebrated its is always on view. True to tradition,
centenary. A particular milestone A high-tech domed sapphire the day and date are easily visible,
of that era was the integration of crystal covers the lightly curved adding to the classical character
a date display into the automatic dial, displaying the proven Tissot of the watch. Historical Tissot
mechanism and the new watch expertise in bringing the latest logos on the dial and heritage

PREMIUM I WATCHES
buckle ensure that the origins of

innovation are remembered. The
watch features an ETA 2836-2
(gent) movement with a power
reserve of 42 hours.
Today’s looks
The four variations of the

Tissot Visodate 1957 Automatic
accommodate current tastes and
trends with modern materials and
finishes. Two models have classical
silver-coloured stainless steel
cases and two get a fashionable
twist with state-of-the-art PVD
coating. The dials are black or
silver, elegantly combined with a
fine leather strap bearing a trendy
crocodile style. These watches
complete a range of looks during
business and leisure hours.
www.tissot.ch

PREMIUM I WATCHES
Aviator Chronograph HB-2006
T
he round dial with Roman
numerals has been the
face of time for around
800 years; the rectangular case
launched almost a century ago
made the new-fangled wristwatch
popular among men as the
perfect complement to a well-
cut suit. These classic formats
endure because, in the hands
of a talented designer, they are
always contemporary. The new
BOSS Black Watches Collection
for 2010 illustrates this flair for
bringing a fresh and modern look
to these ancient standards. It’s all
in the details: a new take on the
traditional chapter ring with Roman
numerals and a sunray finish that
radiates energy and optimism.
Contrasting textures, clear dials
and restrained styling are the
hallmarks of the new BOSS Black
Classic Contemporary Watches.
The aviator chronograph

HB-2006
This performance-oriented aviator

or pilot’s chronograph is designed
for situations where a tenth of
a second might make all the
difference. With the chronograph
engaged, the flying seconds hand
on the left goes round its subdial
60 times a minute, ready to record
a fraction of a second. The elapsed
minutes counterbalance the
running seconds below it, while the
dates look out on the lower right.
With a clear, wide dial, thin bezel,
traditional chronograph buttons
and Art-Deco numerals, this watch
will be at home equally in an open clasp or on a crocodile-pattern leather strap with pin buckle. Water-
cockpit or a boardroom. Available resistant to 5 ATM.
on a steel bracelet with folding www.hugoboss.com

PREMIUM I WATCHES

PREMIUM I WATCHES
Aquaspeed
R
otary Watches, the aviation slide rules and rotating
leading watch brand has divers bezels in both watch and A series of strap models
announced the launch of a chronograph options. specifically targeting divers and
new generation of performance The new additions to the range water-sports enthusiasts has also
timepieces under the Rotary take the Rotary Aquaspeed been launched. Each is waterproof
Aquaspeed brand. Originally collection further into the arena to 300 metres and is therefore the
launched at the beginning of of specialist sports watches. The ideal choice for scuba diving. The
2009, this impactful collection of new Pacific family made its debut rotating divers bezel allows the
sports watches has cemented the in January 2010 but has now been wearer to maintain a close eye on
company’s position as a market- extended for Basel 2010 to include the time and their oxygen supply.
leader and designer of sports three new pieces of impressive
timepieces. 46 mm proportions. Crafted from Completing the next generation
stainless steel or black ion plating, is a truly impressive helium-filled
115 years of family watch making each model has a chronograph divers watch. The incorporation
have resulted in the re-introduction movement to measure fractions of of a second crown guards against
of a sports-led collection. Inspired time. helium pressure damaging the
by models originally launched in timepiece. It offers security and
the 1950’s and 1960’s, the Rotary A new oversized selection of peace of mind to divers that they
Aquaspeed collection underlines aviator-style timepieces has also can wear their timepiece in high
the company’s commitment to been introduced. The trademark pressure situations, safe in the
broaden its portfolio beyond a pure slide rule is traditionally used by knowledge that it can be de-
dress watch collection. aviation professionals but is now pressurised at the water surface.
a very popular addition to sports As with all Rotary watches, each
As the oldest remaining family watches. Each of the models model is covered by the unrivalled
owned and run Swiss watch within this family also includes lifetime guarantee and each of
brand, Rotary Watches’ portfolio a chronograph movement. The the Aquaspeed models is also
now includes timepieces that serrated bezel adds the finishing impervious to water thanks to the
are suitable for all manner of touches along with the use of company’s patented waterproof
sports and feature functions perforated leather on the two strap standard.
such as helium pressure gauges, models. www.rotarywatches.com

PREMIUM I WATCHES

PREMIUM I WATCHES
Impetus VI
T
itoni presents a new exciting
model in its Impetus VI
collection. For the very first
time this model is equipped with
a power reserve indicator placed
on the dial: an essential feature
that shows how much energy the
mainspring is holding.
Thanks to it the wearer can easily

ensure that his watch will always
be ready for action. An embossed
circular zone is designed in the
power reserve indicator and, in
bigger scale, in the rest of the dial.
This creates a graceful play of

luminosity and tri-dimen¬sionality
in this otherwise very slender
model. New to this watch is also
the three-days date displayed at 3
o’clock.
It is through the transparent

sapphire crystal case back that the
mechanical self-winding movement
can be admired. The gold plated
oscillating weight, graced with the
Titoni brand name, is a fancy touch
for this model and is the delight of
every watch lover.
All these features well reflect

the clean-cut allure of this model
while expressing the characteristic
attention to detail of all Titoni
watches.
In this collection, the passion

for the fine watchmaking art is
expressed in the attention to
detail: under its sleek, clean-cut
allure, one can find practical yet
exquisite details that make this
watch unique in his genre.
embo¬dies the Titoni’s commitment to the Swiss quality standards for
The Impetus VI collection which the family business stands for since generations.
www.titoni.ch

PREMIUM I WATCHES

PREMIUM I WATCHES
Sophistication
L
ustrous. Elegant. ck finished in mineral glass. molded face with logo at 12 o’clock
sophistication. Inspired by and polished hands. Available in
the sensuality and curves of a Black or brown leather strap with Lady. Water resistant up to 30
woman’s body. Sleek and soft lines, pin buckle closure, available with meters.
polished stainless steel or polished a black, mirror, or yellow gold PVD www.ck.com
stainless steel yellow gold PVD case dial. Accented by a round and

PREMIUM I WATCHES
Esprit 2010 autumn/winter

Timewear Collection
T
he line of Esprit gents’
watches now has an even
more striking, masculine
look. This is reflected in the new
case shapes, dial details and colour
elements, as well as technical
features such as rotating bezels
and water resistance of up 10 ATM
(100 metres). Classic, commercial
shapes and colours add a strong
masculine touch to the watches.
The new styles appeal to true
men who like to express their own
personality – whether classically
understated or masculine sporty
Houston
The Houston range makes the

most of the latest technology to
create some exceptional designs.
The classic Houston features form
the basis of organically patterned
surfaces resembling fingerprints
or woven fabrics, as well as
styles reminiscent of disco balls
or pyramids. The new Houston
watches therefore extend the
range from the classically elegant
to the strikingly fashionable. The
watches combine perfectly with
the Houston jewellery line to make
suitable matches for every taste
and style.
Gents’ essential: Velocity

Chrono / Velocity
Sporty yet timeless –

VelocityVelocity is available either
as a chronograph model or a
three-hand version with date look, while the three-hand version catches the eye with its sun ray-
display. Both feature a black, effect dial. Waterproof to 10 ATM (100 metres) and with large luminous
aluminium-insert bezel with index markers, the VelocityVelocity range is designed to meet the high
minute graduation. The dial of demands of gents’ watches.
the chronograph model shows a
sporty side with a subtle carbon www.esprit.com

PREMIUM I WATCHES
Jelly Looped
T
oyWatch Jelly Looped, which traditions and proposing a new and will be dressed with huge
are gambling on their colour loop fastening, which surrounds boxes of medicine containing the
and powerful effect! Available the case and offers a full range of ToyWatch pills.
in 5 basic colours – pure White, colour combinations: from classic
elegant Black, intriguing Dark pairings to daring contrasts,” The Jelly Looped watches are
Blue, surprising Shocking Pink and explains Mara Poletti, President of available in a time only version,
Lime - to be mixed and matched ToyWatch. with coloured plasteramic case,
with straps in the same colour on quartz movement and coloured
in another 10 captivating shades: But that’s not all! The concept of silicone bezel, dial customised
Blue, Brown, Dove Grey, Hunter colour becomes a life and style with the ToyWatch logo and the
Green, Indigo, Orange, Purple Red, choice inspired by chromotherapy inscription “J-Looped”, waterproof
Turquoise, Violet and Yellow. and has been translated into up to 5 ATM.
high-impact packaging for the www.toy-watch.it
“The ToyWatch Jelly Looped Jelly Looped Collection: a pill-
Collection watches are designed shaped package which holds a
for those who base their look on real panacea for your mood! The
colour, but our experimentation windows of the brand’s flagship
goes even further, overturning stores will also feature this theme

PREMIUM I WATCHES

PREMIUM I WATCHES
New Gent
S
wiss fashion watch and crystal combined has increased the renowned Swiss watchmaker’s
jewellery maker SWATCH to 11mm. The much bigger signature use of trend-setting
presents The Swatch New format gives the designers more design, fashionable colours and
Gent Collection. Ten trendy models room to play: each model has a rugged, sporty materials. The new
in understated, wintery colours large, colourful plastic case with collection takes the classic Swatch
introduce a new, much bigger a generous, colour-coded dial, Gent—creative, inventive and full
Swatch watch inspired by the a day/date window at 3 o’clock of stylish fun—and transforms it
legendary Swatch Gent Originals. and rugged, matt silicone straps into a bigger, bolder, positively
The original Gent watch head in complementary monochrome provocative statement. Designed
was 34mm wide; the New Gent colours. A contemporary restyling for the active man or woman with
Collection models are 41mm wide, of the classic Gent Original, the an eye for the big new trends in
and the height of the case and Swatch New Gent Collection retains accessories and art for the wrist.

PREMIUM I WATCHES
SUOB702 BLACK REBEL
Blacker than night, a classic

timekeeper for casually elegant
or perfectly formal occasions. The
solid black silicone strap and loop
of this striking New Gent lead the
fashion-conscious eye from the
buckle to the case, both fashioned
of solid matt black plastic. The sun
brushed black dial presents slim
tone-on-tone black hour indexes
and a tone-on-tone black day/date
window at 3 o’clock. Black hour
and minute hands with tone-on-
tone black highlights and a slim
black seconds hand mark the time
of day.
SUOW701 WHITE REBEL
Simply elegant, white and

fashionable for all occasions. The
solid white silicone strap and loop
of this superb New Gent match the
solid matt white plastic case and
buckle. The white dial features slim
tone-on-tone white hour indexes
and, at 3 o’clock, an elegant white-
on-light grey day/date window. In
the absence of all numerals, white
hour and minute hands with white
superlite highlights and a slim
white seconds hand mark the time
of day.
SUOR701 RED REBEL
A bold, dynamic timepiece plays

with the primary colour of passion.
The solid red silicone strap and
loop of this positively provocative
New Gent complement a matching
transparent red plastic case and
buckle. The sun brushed red dial
presents slim white indexes at all
hours and a black-on-white day/
date window at 3 o’clock. In the
absence of all numerals, shiny
metal hour and minute hands with

PREMIUM I WATCHES
white superlite highlights and a

slim white seconds hand mark the
time.
SUOR702 BURGUNDY
REBEL
This stylish piece takes a trend-

setting colour from the fashion
labs and runways to the wrist. The
matt silicone strap and loop of this
gorgeous New Gent wrap the wrist
in solid burgundy. The transparent
burgundy plastic buckle and case
match and complement the strap.
The sun brushed burgundy dial
features slim pink indexes at all
hours and a black-on-pink day/date
window at 3 o’clock. In the absence
of all numerals, shiny metal hour
and minute hands with white
superlite highlights and a slim,
bright pink seconds hand mark the
time of day.
SUOG701 PETROL REBEL
Sunlight falling on the sea brings

fascinating colours to the surface.
This captivating New Gent features
a solid petrol blue silicone strap
and loop with a complementary
transparent petrol blue plastic case
and matching buckle. The case
frames a sun brushed petrol blue
dial with slim orange indexes at all
hours and a bright white-on-orange
day/date window at 3 o’clock. In
the absence of all numerals, shiny
slim orange seconds hand mark the
time.
SUON700 BLUE REBEL silicone strap and loop with a day/date window at 3 o’clock. In
complementary transparent blue the absence of all numerals, shiny
An elegant and evocative design plastic case and matching buckle. metal hour and minute hands with
uses colour for mood and The sun brushed blue dial present white superlite highlights and a
atmosphere. This fascinating slim green indexes at all hours slim, bright green seconds hand
New Gent presents a solid blue and a contrasting black-on-green mark the time of day.

PREMIUM I WATCHES
SUOG700 OLIVE REBEL
Olive green sets the tone for a

fashionably elegant occasion. The
solid olive green silicone strap
and loop of this elegant New Gent
nicely complement the transparent
olive green plastic case and
matching buckle. The case frames
a sun brushed olive green dial
with slim acid yellow indexes at
all hours. The day/date window at
3 o’clock presents black numerals
on an acid yellow ground. In the
absence of all numerals, shiny
slim acid yellow seconds hand mark
the time of day.
SUOC700 BROWN REBEL
A wry design subverts a sober and

distinguished look with a playful
touch of pink. This handsome
New Gent presents a solid brown
silicone strap and loop with a
transparent brown plastic case and
matching buckle. The case frames
a sun brushed brown dial with
slim pink indexes at all hours and
a brown-on-bright pink day/date
window at 3 o’clock. In the absence
of all numerals, shiny metal hour
and minute hands with white
superlite highlights and a slim pink
indexes at all hours and a striking purple silicone strap and loop give
seconds hand mark the time of
white-on-orange day/date window this eye-catching New Gent an
day.
at 3 o’clock. In the absence of all enviable presence on the wrist.
numerals, shiny metal hour and The transparent purple plastic case
SUOM702 WARM REBEL
minute hands with white superlite frames a sun brushed purple dial.
A casually elegant yet sporty highlights and a slim orange Slim blue indexes mark the hours,
look for the fashion-conscious seconds hand mark the time of and a purple-on-blue day/date
professional. This smart New day. window appears at 3 o’clock. In
Gent presents a solid warm grey the absence of all numerals, shiny
silicone strap and loop with a SUOV702 PURPLE REBEL metal hour and minute hands with
complementary transparent warm white superlite highlights and a
grey plastic case and matching A trendy colour on the runways, slim blue seconds hand mark the
buckle. The sun brushed warm this rich purple sets the wearer time.
grey dial features slim orange apart from the crowd. The solid www.swatch.com

PREMIUM I WATCHES
Barbie™
K
eeping one of the world’s
most famous ladies on time
is an ambitious task. After
all, this fabulous female has had
more than 125 careers, adopted
many different nationalities and
been dressed by numerous famous
designers in her time. Thanks to
a new licensing agreement with
Mattel, Flik Flak is about to rise
to the challenge with its new
collection of Barbie watches. Three
specially designed models bring
Barbie’s world to the wrists of girls
all over the world in 2010.
Barbie – purely gorgeous
‘Barbie pink’ is an established

expression from the global
language of fashion and the Barbie
watch from Flik Flak says it all.
Wearing a signature pink gown,
Barbie twirls around the watch’s
textile strap. The colour of her
dress is picked up by other design
details, including the turning bezel,
hour digits and buckle. Not only
is the high princess of fashion
wearing a crown, she also has two
spare ones at her disposal, printed
on the strap.
Barbie Treasure – a
beautiful snapshot
The Barbie Treasure watch comes

packaged with a matching Barbie
photo frame, underlining the
timelessness of the inspirational,
iconic heroine. Delicate pale blue
plays the lead role in the colour
scheme of this set, with Barbie
making an appearance in a pink
dress, perfectly coordinated

PREMIUM I WATCHES
strappy shoes and a glistening

tiara. Her subtle silhouette
decorates the dial and shows off
her signature ponytail for good
measure.
Barbie Christmas Special

2010 – time to celebrate
Barbie is the ideal ambassador for

the sparkle of the festive season.
The Barbie Christmas Special 2010
by Flik Flak has shiny printing
and a celestial design featuring
shining stars of celebration.
Barbie’s famous white poodle
has dressed up for the occasion
and Barbie’s fashionable outfit
confirms that she is ready to party.
The watch will come with its own
special packaging and promises
to top the wish lists of trendy girls
everywhere.
Mattel
Mattel, Inc. (NYSE: MAT) is

the world leader in the design,
manufacture and commercialization
of toys and family products. The
Mattel family is made up of top-
selling brands such as Barbie®,
the most popular of all the dolls
created for playing with fashion,
Hot Wheels®, Matchbox®,
American Girl®, Radica® and
Tyco® R/C, in addition to the
Fisher-Price® brands, including
Little People®, Power Wheels®
and comprehensive ranges of
fun-inspired toys. Including the
employees at its headquarters
in El Segundo, California, Mattel
has over 30,000 employees in 43
countries and regions and sells
its products in more than 150
countries.
www.flikflak.com

JEWELRY AND ACCESSORIES
PREMIUM I JEWELRY & ACCESSORIES
Chaumet, Jeweler of Emperor

Napeoleon The First
C
haumet began in 1780 and its
story is closely linked to the
history of France. Exceptional
skills have been channeled through
the generations, seamlessly, from one
master jeweler to another.
The story begins with an encounter
between a brilliant Parisian jeweler,
Marie-Etienne Nitot- a former
employee of Aubert, the jeweler of
Queen Marie-Antoinette- and Napoleon
Bonaparte.
Nitot caught the Emperor’s runaway

horse by its bridle and, as an
expression of Napoleon’s interest and
gratitude, the young jeweler was made
the official Imperial jeweler.
The new Emperor was ambitious to


transform France into the European

center of creativity, luxury and
fashion. He was insistent that the
Imperial Court should appear at official
ceremonies brilliantly bejeweled and
Chaumet’s founder and his fabulous
creations helped to enhance the myth
of the Emperor.
In 1802, he produced the Consular

sword on which he mounted the
Regent, a 140-carat diamond now on
display in the Louvre.
Two years later, he designed the

Imperial sword, the jewels for both
the Consecration of the Emperor and
Coronation of Josephine, For Napoleon
and the women in his life, Empress
Josephine, then Empress Marie-Louise,
he created luxurious jewelry sets which
symbolized the power and splendor of
the Empire.
The jeweler also excelled in the art of

sentimental jewelry. He invented the
acrostic bracelet, composed of colored
stones, the initials of which formed a
message. Empress Josephine received
a pair of these bracelets spelling the
names of her children, Eugene and
Hortense.
The bee was a favored symbol of the

Emperor and he used it to decorate his
cape. Chaumet adopted it as strong
emblem for the Jewelry House and it
is currently the motif of the Chaumet
Collection Attrape-moi…sit u m’aimes.
www.chaumet.com


LOVE ME, LOVE ME NOT
L
ove me, love me not is… the green tourmaline, garnet and iolite: adorns fingers with colour and the
game of love that turns precious. a gem for every thought and a heart with sentiment. From the same
The petals of this brand new colour for every emotion, because all colour palette emerge small earrings
collection are nine rings of the women have their own, very personal to be worn all the time – touches of
purest lines, each with a delicate, combination. Passion, Desire, Jealousy, intense colour that brighten up the
differently coloured cabochon stone. Tenderness, Love, Joy, Hope, Pleasure, face with iridescent flashes of light, like
Fire opal, amethyst, peridot, blue Nostalgia: the rings come one after the mood of a heart in love.
www.pomellato.com
topaz, red tourmaline, moonstone, another in a romantic gesture that


The
Diamantissima
T
he Diamantissima jewelry
collection is inspired by
the Diamante Canvas, an
exclusive fabric design tied to
Gucci’s storied legacy. Created
in the mid 1930’s, the diamond
pattern was first woven onto hemp
and used on luggage as one of
Gucci’s innovative solutions to
pre-war leather shortages. The
distinctive criss-cross pattern,
which features small connecting
diamonds in dark brown on a tan
background, became the Florentine
House’s first signature print.
Indeed, this pattern served as a
design precursor to the famous GG
logo, which would later become
Gucci’s globally recognized and
iconic symbol. Though apparent
throughout the 1950’s, the
Diamante Canvas remained
relatively under-used until Creative
Director Frida Giannini rediscovered
it in the Gucci archives.
This signature pattern, with its

elegant and subtle design, has
now made its way onto a limited
collection of Gucci pieces including
handbags and small leather goods.
However, the motif is represented
in its most luxurious form when
interpreted in Gucci jewelry, as
expressed in the simplicity and
modernity of the ring and bangle
available in 18kt yellow or white
gold.
www.gucci.com


All About Sapphires
I
n earlier times, some people Could there be a more apt image the blue shades of that firmament,
believed that the Firmament to describe the beauty of an from the deep blue of the evening
was an enormous blue sapphire immaculate sapphire? And yet this sky to the shining mid-blue of a
in which the Earth was embedded. gem comes not in one but in all lovely summer’s day, which casts

its spell over us. However, this and longing. to that hardness, sapphires are
magnificent gemstone also comes easy to look after, requiring no
in many other colors: not only in What makes the sapphire so fancy? more than the usual care on the
the transparent grayish-blue of Its beauty, its magnificent colors, part of the wearer.
a distant horizon but also in the its transparency, but also its
gloriously colorful play of light in constancy and durability are The oldest sapphire finds are
a sunset – in yellow, pink, orange qualities associated with this in Ceylon, or Sri Lanka as it is
and purple. Sapphires really are gemstone by gemstone lovers known today. There, people were
gems of the sky, although they are and specialists alike. The sapphire already digging for gemstones
found in the hard ground of our belongs to the corundum group, in ancient times. The specialist
‘blue planet’. the members of which are recognizes Ceylon sapphires by the
characterized by their excellent luminosity of their light to mid-
Blue is the main color of the hardness. Indeed their hardness blue colors. Having said that, most
sapphire. The sapphire symbolizes is exceeded only by that of the blue sapphires come either from
loyalty, but at the same time it diamond – and the diamond is the Australia or from Thailand.
gives expression to people’s love hardest mineral on Earth! Thanks www.kayalijewelry.com

Bloom Jewelry
B
loom jewelry features
feminine flower shapes
enhanced with sparkling
diamonds. With an appreciation for
the delicate simplicity of the natural
world Bloom has created diamond
floral pieces that are unique and
beautiful. Bloom designs are
sophisticated and attractive yet
draw attention to the wearers more
than to themselves.
Bloom designs employ delicate,

feminine styles and are light,
beautiful, and easy to wear. With
designs that range from casual to
elegant, Bloom jewelry’s creations
are suitable for any occasion,
from the most informal to the
most special. Each larger brilliant
diamond is surrounded by the
perfect number of small diamonds
to create a perfectly designed
diamond-encrusted flower.
Bloom creates jewelry that goes

anywhere with anything, yet never
goes out of style. Each jewelry
piece is inspired by a classic design
that emphasizes the quality,
femininity, and elegance of the
pieces themselves that are pretty,
feminine pieces to wear any day
in stylized unforgettable eight
petal diamond flowers set in highly
polished white, yellow and rose
gold. Designed by jewelry artist
Bonimara, and handcrafted in 18
kt white, yellow, or pink gold in the
Milan studio.
Everlasting flowers bloom in

glamorous rings, bracelets,
necklaces and more; a glamorous
addition to any jewelry collection.
www.kayalijewelry.com


Pure Night
T
his elegant family of bijoux is stainless steel settings enhanced from each of the earrings, adding a
wonderfully evocative of Art by delicate floral motifs. dark lustre to the family. The ring
Nouveau and an era of hand- draws the eye to the fascinating
crafted jewellery and art inspired The pendant, strung on a fine link depths of a large, facetted black
by the organic forms and flowing necklace, holds a large, facetted onyx, while the stainless steel
lines of Nature. All members of and highly polished black onyx setting presents a stylish variation
this sophisticated bijoux family gem in a polished stainless steel on the Art Nouveau theme with
are fashioned of stainless steel setting decorated with delicate flowing curves and leaves wrapping
the stone in a gentle embrace.
316L and black onyx, a naturally leaves drawn in steel. The bracelet
occurring form of quartz. takes up this evocative theme with
For the sophisticated woman
four smaller, facetted and polished
of taste, this most elegant of
The uppermost surfaces of the black onyx gemstones on a chain,
ensembles offers a complete set
oval, black onyx gemstones have each held in steel settings with a
of bijoux, perfect for any and all
been facetted and polished to a graceful floral motif.
festive occasions.
lustrous gleam, and the stones www.swatch.com
themselves placed in polished Similar black onyx stones dangle


NEWS
PREMIUM I NEWS
Time Center Clients

Treated to a Trip to the Patek
Philippe Manufacture
T
ime Center, Jordan’s leading As an independent family owned These precious, timeless elegant
watch retailer, invited company, Patek Philippe enjoys watches, proudly handed down
some of their most valued total creative freedom to design, from one generation to the next,
clients on a trip to Switzerland produce and assemble what are the result of latest-generation
in November to visit the Patek experts agree to be the finest technology combined with
Philippe manufacture. During the timepieces in the world. With its traditional watch-making know-
3-day trip the clients met members vast experience and more than how.
of the Stern family, had private 70 patents to its credit, Patek
tours of the manufacture, a visit Philippe is the only manufacture
to the Patek Philippe museum and that crafts
Diane allwears
kruger of itsthe
mechanical
legendary
had the chance to see rare Patek Jaeger-LeCoultre
movements 101 watch
according to atthe
thestrict
.Amfar dinner
Philippe pieces. specifications of the Geneva Seal.

PREMIUM I NEWS

PREMIUM I NEWS
Ulysse Nardin Unveils the Monaco

2010 Marine Diver Limited Edition
Monaco Yacht Show
U
lysse Nardin conquers Created exclusively for the city on the Mediterranean Sea,
the oceans once again as monumental event occurring while honoring Ulysse Nardin’s
an official sponsor of the September 22-25 at Port Hercules, nautical legacy in high horology.
2010 Monaco Yacht Show – the Principality of Monaco,0 the Since 1846, Ulysse Nardin has
World’s Luxury Yacht Showplace timepiece is ideally suited for those been expertly steering captains and
– and celebrates the superyacht passionate about yachting and has their crews with faultless precision
exhibition’s 20th anniversary with been designed with the show’s by way of its marine chronometers.
the new, limited-edition Monaco most influential industry leaders
2010 Marine Diver, to be unveiled and private clientele in mind. As As the latest addition to the
at the opening. well, it pays tribute to this historic coveted Marine Diver collection,

PREMIUM I NEWS
the Monaco 2010 – limited to

100 pieces and individually
numbered – showcases Ulysse
Nardin’s evolution in watchmaking
technology, beginning with
theMonaco’s specially treated
stainless-steel case. Having
undergone a complex vulcanization
process, the case (45.8millimeters
in diameter) is revealed with
a matte-black rubber coating,
presenting a sporty aesthetic and
comfortable feel. Its exhibition
case-back reveals a self-winding
movement.
Softening its styling is a calming

elegance that washes over this
watch in the form of a signature
wave pattern decorating the black,
structured strap and dial with its
power-reserve indicator and the
oversized small-seconds register.
As well, it is water-resistant to
200 meters. Strengthening its
already exceptional reliability is the
Monaco’s rubber band including
ceramic components and an
exclusive black ceramic folding
clasp.
For the second year, Ulysse Nardin

is an official sponsor of the Monaco
Yacht Show. Therefore, it’s only
fitting that the largest superyacht
exhibition in the world be honored
with a custom-designed timepiece
to commemorate the celebration
of its 20-year history. The new,
limited-edition Monaco 2010
Marine Diver gives a nod to the
show, as well as Ulysse Nardin’s
own seafaring stories.

PREMIUM I NEWS
Gucci Timepieces & Jewelry Signs

Exclusive Partnership With The
Recording Academy®
M
ILAN, Italy, September will be brought to life through a future generations.
15th, 2010 — Gucci special- edition collection of Gucci
Timepieces & Jewelry GRAMMY watches and jewelry This new partnership not only
and The Recording Academy® items designed by Gucci’s Creative underscores Gucci’s own near 90-
are pleased to announce the Director, Frida Giannini, proceeds year history, during which time the
signing of an exclusive three- from which will support a program House has counted among its most
year partnership inspired by the dedicated to the restoration and loyal clientele many iconic musical
GRAMMY® Awards. This unique preservation of milestone musical artists, but also its commitment
fashion and music collaboration recordings for the enjoyment of to the preservation of the arts.

PREMIUM I NEWS
In keeping with Gucci’s five-year

relationship with Martin Scorsese’s
non-profit organization, The Film
Foundation, which has resulted
in the restoration of six classic
films to date, this new initiative
will support the programs of the
GRAMMY Museum® to preserve
historically significant moments and
recordings of our musical heritage.
“Music, much like film, is such

a vibrant part of today’s culture
and it also frequently provides
inspiration for my work as a
designer,” said Giannini. “As a
fashion house with a rich history

PREMIUM I NEWS
built over nearly 90 years, Gucci

is proud to be at the forefront of
initiatives like this that support
the preservation of the arts. It’s
an honor to partner with The
Recording Academy, which is not
only considered to be one of the
world’s leading music authorities,
but also a guardian of some of the
greatest musical milestones.”
“We have great admiration for

the important contribution Gucci
has made to the restoration and
preservation of cinema in recent
years, and are naturally delighted
that it has now chosen to extend
those efforts into music through
this new partnership with The
Recording Academy,” said Neil
Portnow, President/CEO of The
Recording Academy, President
of the GRAMMY Foundation®,
and Chair of the Board of the
GRAMMY Museum®. “With the
increasing intersection between
music and fashion, we are proud
to collaborate with one of the most
iconic and philanthropic fashion
houses of today.”
Music has been, and continues to

be, a fundamental part of Gucci’s
heritage. Over time, Gucci has
counted some of the world’s most
iconic musicians as fans, including
GRAMMY Award-winning artists
Fergie of the Black Eyed Peas, Mary
J. Blige, Eric Clapton, Elton John,
John Legend, Alicia Keys, Madonna,
Rihanna, Ringo Starr, Rod Stewart,
Barbra Streisand, Timbaland, and
Justin Timberlake.

PREMIUM I NEWS
Swatch Group 2010 Mini Basel
I
n September 2010 Swatch Management Board.
Group hosted their annual Mini During the event, a special gala
Basel event in Dubai. dinner was held at the One and
Only Royal Mirage hotel where
Swatch Group retailers and The Art of Time exhibition was
distributors from the region took featured. The exhibition presented
part in the three-day event, which 15 commissioned paintings from
was also attended by members artist Ali Al Mimar.
of the Swatch Group Board of
Directors and members of the
Swatch Group Executive Group

PREMIUM I NEWS
Golfing Legend
Greg Norman joins OMEGA
W
hen Greg Norman – golf’s OMEGA and Norman made the golfers Sergio Garcia and Michelle
legendary Great White announcement as the event got Wie, Olympic swimming legend
Shark – stepped up to the underway at the scenic Crans-sur- Michael Phelps, actors George
first tee at the OMEGA European Sierre Golf Club on Thursday the Clooney and Nicole Kidman,
Masters golf tournament in Crans- 2nd of September. supermodel Cindy Crawford and
Montana, Switzerland, he did so astronaut Buzz Aldrin among
as the newest member of OMEGA’s Norman joins a roster of OMEGA others.
family of brand ambassadors. ambassadors which includes fellow

PREMIUM I NEWS
One of the world’s most in business have been equally game’s great personalities and
iconic golfers impressive. As chairman and CEO is enormously popular both on
of Great White Shark Enterprises, and off the course. We are very
Greg Norman’s nickname recalls Norman has established an much looking forward to this
not only his Australian origins but international business portfolio with partnership.”
the aggressive playing style that interests focused around golf and
made him one of the world’s most the golfing lifestyle. In recognition Greg Norman and OMEGA:
iconic and recognizable golfers. of his accomplishments as a golfer, common values and
Since turning professional, Norman sportsman, businessman, author similar objectives
has won 91 events including 20 US and philanthropist, Norman was
PGA tour titles and the British Open inducted into the World Golf Hall of Greg Norman is enthusiastic
Championship in 1986 and 1993. Fame in 2001. about working with OMEGA,
Throughout the late 80s and early saying, “From the Apollo program
90s, Norman held the number one OMEGA President to the Olympic Games, OMEGA
position on golf’s world rankings for Urquhart: delighted that has always set the standard for
an incredible 331 weeks. Norman is part of the precision and reliability. It is clear
OMEGA family that we not only share common
Greg Norman – equally values but very similar objectives
impressive off the course OMEGA president Stephen in where we want to take our
Urquhart said, “We all know that respective businesses. I look
In addition to his remarkable on- Greg Norman is a golfing legend. forward to developing a long-term
course achievements, his successes Furthermore, he is one of the partnership with them.”

PREMIUM I NEWS
Hamilton hosted
The Tourist Premiere
T
he long awaited movie
starring Angelina Jolie and
Johnny Depp, The Tourist,
had its premiere in December
at Grand Cinemas City Mall.
Sponsored by Hamilton watches,
250 people were invited to the
premiere. Hamilton has had a long-
standing history with Hollywood
movies and they even host the
Behind the Camera awards to
honor those who work behind the
scenes to make a great movie.
Hamilton watches are available at
Time Center.

PREMIUM I NEWS

PREMIUM I SHOPPING DIRECTORY
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WINTER 2010

67th Venice International Film Festival Jaeger-LeCoultre

Patek Philippe GLASHÜTTE ORIGINAL

TIFFANY & CO.

22 I PREMIUM - Winter 2010

VICTORINOX SWISS ARMY

24 I PREMIUM - Winter 2010

Chaumet Pomellato Kayali Jewelry

112 JEWELRY AND ACCESSORIES

114 Ulysse Nardin Unveils the Monaco 2010 Marine Diver

116 Gucci Timepiece & Jewelry SIigns Exclusive Partnership With

119 Swatch Group 2010 Mini Basel

120 Golfing Legend Greg Norman joins OMEGA

26 I PREMIUM - Winter 2010

We would like to take this opportunity to wish our readers health,

28 I PREMIUM - Winter 2010

67th Venice International

30 I PREMIUM - Winter 2010

Jon Hamm wearing Jaeger LeCoultre Reverso

31 I PREMIUM - Winter 2010

Reverso Squadra Art

32 I PREMIUM - Winter 2010

Montre Extraordinaire La Rose

33 I PREMIUM - Winter 2010

Master Tourbillon Wild

34 I PREMIUM - Winter 2010

Vincent Cassel wearing Jaeger-

35 I PREMIUM - Winter 2010

Jerome Lambert CEOJaegerLeCoultre and Margareth

36 I PREMIUM - Winter 2010

appealed to him, and he therefore

978 works from behind the scenes

Master Grande Tradition

37 I PREMIUM - Winter 2010

38 I PREMIUM - Winter 2010

Catherine Deneuve wearing Jaeger

39 I PREMIUM - Winter 2010

Chronograph Ref. 5170J

All good things take time. And if

42 I PREMIUM - Winter 2010

jumping 30-minute counter. Its

43 I PREMIUM - Winter 2010

44 I PREMIUM - Winter 2010

is bent back. The chronograph

The result of this time-consuming

The silvery white dial has slender

The hour, minute, and seconds

45 I PREMIUM - Winter 2010

Its elegant case, available in a

46 I PREMIUM - Winter 2010

25th. This variation is due to the

Nonetheless, the mean solar

Not only does the Audemars

47 I PREMIUM - Winter 2010

can a timepiece, merely by the

48 I PREMIUM - Winter 2010

49 I PREMIUM - Winter 2010

50 I PREMIUM - Winter 2010

51 I PREMIUM - Winter 2010

52 I PREMIUM - Winter 2010

the count forward, one unit at a

Aligned along the vertical axis are

A superb example of the art of