PEDRO

Thank you for joining us today. My name is Pedro Pajuelo and I’m going to talk about Linking
Core Competency to Value Streams

Firstly,

Core competencies are designed to be shared by multiple business units, as you can see here.

Secondly,

A number of value streams may share core competencies. To illustrate this point Value-stream
teams for product design should share core competencies in technology or maybe when Value
stream teams for administrative operations may require unique computer systems to make a
core capability unbeatable (caipability anbideboll)

thirdly

Sometimes a strategic value stream may be used by multiple business units or help a
corporation to move rapidly into new business areas.

In conclusión:

The architecture of the enterprise should be designed for appropriate sharing of core
competencies and value streams

Let’s move on to the next point with my partner Ana Leiva

ANA

Thank you for joining us today. My name is Ana Leiva and I’m going to talk about Startling New
Successes

Some enterprises have rethought what they ought to be in startling ways. To illustrate
this point

 Benetton diversified into selling insurance policies and mutual funds using the
same innovative yet low-risk management strategies that had fostered the
growth of its clothing empire.
 Canon diversified from leading in camera manufacture to office equipment. It
used its core competencies in optics, imaging, and microprocessor controls to
build copiers, laser printers, image scanners.
In short both corporations identifying a core competency or strategic capability and
putting it to use in a different way

Occasionally core competencies become a liability.

To illustrate this point A corporation may be extremely good at something that is
obsolete but The culture may be so emotionally entwined with the obsolete core
competency that it is difficult to change.

Sometimes the strategic capability of a small company cannot be expanded easily as it

grows into a large company.

to sum up
The key capability of a company of several hundred people may relate to
companywide interaction among brilliant innovators, but this culture cannot easily be
expanded to a large, geographically dispersed company.

Let’s move on to the next point with my partner (el que sigue)