INDIAN INSTITUTE OF MANAGEMENT JAMMU

End Term Examination

Program: MBA (Batch 2020-22), Term III
(Academic Year 2020-21)
Exam Type: Open Book

Course: Business Communication-III Max Marks: 30 (Weightage= 30%)

Date: 25 March 2021 Duration: 3.0 hours

Instructions:
Kindly adhere to word-limit

Q) The Managing Director of Allied Publishers Company Ltd, New Delhi, wishes to have a report on the

readership of various magazines published by it. As the Public Relations Executive of this company you

have compiled the data for writing the report. You need to analyse the data in order to ascertain the

popularity of the given magazine/s. Also give suitable recommendations for improving readership

and circulation and conclude the report.

(Word limit: Analysis - 250 words; Conclusion - 150 words; Recommendation - 100 words)

Table shows the readership in percentages

Age Group Women Today Financial Reporter Sports Week Focus

18-25 14 21 35 29
26-35 16 13 41 48
36-45 17 32 53 25
45 onwards 12 32 32 25