Explain how portfolio analysis can be applied to strategic marketing.

Strategic portfolio analysis includes identifying and analysing all goods or service groups that a company
offers on the market (the "product mix"), as well as devising distinct strategies for each group based on
its relative market share and current or projected sales growth rate. You'll hear about many strategic
models in marketing strategy classes, such as portfolio models, portfolio matrixes, and portfolio
analyses, which are all interchangeable nomenclature for the same thing..