A B C D E F G H I

1 Super Grain Corp. Advertising-Mix Problem

2
3 TV Spots Magazine Ads SS Ads
4 Exposures per Ad 1,300 600 500
5 (thousands)
6 Budget
7 Cost per Ad ($thousands) Available
8 Ad Budget 300 150 100 <= 4,000
9 Planning Budget 90 30 40 <= 1,000
10
11 Total Exposures
12 TV Spots Magazine Ads SS Ads (thousands)
13 Number of Ads 0 20 10 17,000
14
15 Ad Budget 4000 <= 4,000
16 Planning Budget 1000 <= 1,000
17 Max TV Spots 0 <= 5
18
19
20
21 Objective Cell (Max)
22 Cell Name Original ValueFinal Value
23 $G$13 Number of 16,950 17,000
24
25
26 Variable Cells
27 Cell Name Original ValueFinal Value
Integer
28 $C$13 Number of 1 0 Contin
29 $D$13 Number of 19 20 Contin
30 $E$13 Number of 8.5 10 Contin
31
32
33 Constraints
34 Cell Name Cell Value FormulaStatus Slack
35 $C$15 Ad Budget 4000 $C$15<=$GBin 0
36 $C$16 Planning B 1000 $C$16<=$GBin 0
37 $C$17 Max TV Spo 0 $C$17<=$GNot 5
38
39
40 Variable Cells
41 Final Reduced
Objective Allowable Allowable
42 Cell Name Value CostCoefficient Increase Decrease
43 $C$13 Number of 0 -50 ### 50 ###
44 $D$13 Number of 20 0 ### 150 50
45 $E$13 Number of 10 0 ### 300 33.33
46
47 Constraints
48 Final Shadow
ConstraintAllowable Allowable
49 Cell Name Value PriceR.H. Side Increase Decrease
50 $C$15 Ad Budget 4000 3 ### 1000 1500
51 $C$16 Planning B 1000 5 ### 600 200
52 $C$17 Max TV Spo 0 0 5 1E+030 5
 A B C D E F G H I
1 Super Grain Corp. Advertising-Mix Problem
2
3 TV Spots Magazine Ads SS Ads
4 Exposures per Ad 1,300 600 500
5 (thousands)
6 Budget
7 Cost per Ad ($thousands) Available
8 Ad Budget 300 150 100 <= 4,000
9 Planning Budget 90 30 40 <= 1,000
10
11 Total Exposures
12 TV Spots Magazine Ads SS Ads (thousands)
13 Number of Ads 1 19 8.5 16,950
14
15 Ad Budget 4000 <= 4,000
16 Planning Budget 1000 <= 1,000
17 Max TV Spots 1 <= 5
18 Min TV Spots 1 >= 1
19
20
21 Objective Cell (Max)
22 Cell Name Original ValueFinal Value
23 $G$13 Number of 16,950 16,950
24
25
26 Variable Cells
27 Cell Name Original ValueFinal Value
Integer
28 $C$13 Number of 1 1 Contin
29 $D$13 Number of 19 19 Contin
30 $E$13 Number of 8.5 8.5 Contin
31
32
33 Constraints
34 Cell Name Cell Value FormulaStatus Slack
35 $C$15 Ad Budget 4000 $C$15<=$GBin 0
36 $C$16 Planning B 1000 $C$16<=$GBin 0
37 $C$17 Max TV Spo 1 $C$17<=$GNot 4
38 $C$18 Min TV Spo 1 $C$18>=$GBin 0
39
40
41 Variable Cells
42 Final Reduced
Objective Allowable Allowable
43 Cell Name Value CostCoefficient Increase Decrease
44 $C$13 Number of 1 0 ### 50 1E+030
45 $D$13 Number of 19 0 ### 150 50
46 $E$13 Number of 8.5 0 ### 300 33.3333
47
48 Constraints
49 Final ShadowConstraintAllowable Allowable
50 Cell Name Value Price R.H. Side Increase Decrease
51 $C$15 Ad Budget 4000 3 ### 850 1425
52 $C$16 Planning B 1000 5 ### 570 170
53 $C$17 Max TV Spo 1 0 5 1E+030 4
54 $C$18 Min TV Spo 1 -50 1 4 1