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3) In ordinary language, demand means a desire. Desire means a urge to have something.

Demand means a desire which is backed by a willingness and ability to pay.

“Demand for anything at a given price is the amount of it, which will be brought per unit of time at
that price.”

The demand determinants for new car are:

1) Price – Price determinants the demand for a commodity to large extent. Consumers prefer
to purchase a product in large quantities when the price of the product is less and they
purchase a product in small quantities when the price of the product is high.
2) Payment option – Determines the
3) Regulation Compliance -
4) Design
5) Interior look and space
6) Safety
7) Performance and Colour

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