Republic of the Philippines

PALAWAN STATE UNIVERSITY

College of Business and Accountancy
Puerto Princesa City

October 12, 2021

MS MELISSA S. OLIT
Owner, PALAWAN CRAFT CAFE
Mercado De San Miguel,
Puerto Princesa City

Dear Ma’am Olit:

Warmest Greetings!

We the 4th year BSBA Marketing Management students of the Palawan State University-
College of Business and Accountancy. This semester, we are undertaking a project for our
Advertising and Integrated Marketing Communications (IMC) class. This project involves
developing an IMC Plan and Advertising Campaign for a business entity/ organization to
promote or showcase its products ( i.e., goods or services).

In connection with this, we are exploring the idea of having your business as our case
study project. We are interested to develop sample advertising and promotions materials for you
if you will permit us to use your business/ organization as our chosen case project. Our first
assignment is to learn about the company profile and its products and the IMC using currently.
Therefore, Sir/Madame, would it possible to respectfully seek an appointment to talk and
interview you personally or via Messenger regarding this?

We hope of your positive response on this humble matter. Your approval to conduct this
study will be greatly appreciated.

Respectfully yours,

ARLYN OPES, Group Leader

(List the Members)

Noted by:

A/Prof. EVA MARIE CONNIE PONCE DE LEON

Course Facilitator, Advertising and IMC FSY 2021-22