HOLY CROSS COLLEGE OF CALINAN, INC.

Datu Abeng St., Calinan, Davao City

Basic Education Department
Senior High School
AY: 2021-2022
FIRST QUARTER

APP 2: ENTREPRENEURSHIP

Appendix 2C

Activity #3: Identifying Market

COMPETENCY/OBJECTIVE:
1.Determine who the customers are in terms of target market; customer requirements;
and market size (CS_EP11/12ENTREP-0d-8).
MATERIALS: MS Word (15 points)
A. Instruction: Look at least 5 commodity products in your local grocery stores. Try to evaluate the
applicable marketing strategies for the products. Follow the format below in using your answers.

Commodity Products Marketing Strategies

1 Social Media Advertisement - People

sometimes copy what their idols are using.
2 Lower Price – People in “bukid” tend to buy
low priced products
3 TV Commercial – People

4 Social Media Advertisement

5 TV Commercial

B. Think of a product that you want to produce or sell. Segment the present market to
identify where you will offer it. Determine also the marketing strategy that you will
use for your product. Write your answers in the segmentation matrix below. (1 point
each)
Power of Capability
Potential New Substitute Power of the of the Priority of the
Segment Size Growth Entrants Products the Buyer Supplier Business Segment
Segment
1
Segment
2
Segment
3