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  • Individual Assignment Guide Topic: Analyzing Marketing Environment of A Specific Company in Vietnam

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    Hoàng Triều
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    This document provides guidance for an individual assignment to analyze the marketing environment of a specific company in Vietnam. It outlines analyzing the company's microenvironment including its performance, suppliers, marketing intermediaries, competitors, publics, and customers. The macroenvironment analysis includes examining demographic, economic, natural, technological, political, social, and cultural factors and how they affect the company's marketing decisions and key environmental changes. The assignment concludes by discussing how companies can react to changes in the marketing environment.

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    This document provides guidance for an individual assignment to analyze the marketing environment of a specific company in Vietnam. It outlines analyzing the company's microenvironment including its performance, suppliers, marketing intermediaries, competitors, publics, and customers. The macroenvironment analysis includes examining demographic, economic, natural, technological, political, social, and cultural factors and how they affect the company's marketing decisions and key environmental changes. The assignment concludes by discussing how companies can react to changes in the marketing environment.

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    © All Rights Reserved
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    42 views1 page

    Individual Assignment Guide Topic: Analyzing Marketing Environment of A Specific Company in Vietnam

    Uploaded by

    Hoàng Triều
    This document provides guidance for an individual assignment to analyze the marketing environment of a specific company in Vietnam. It outlines analyzing the company's microenvironment including its performance, suppliers, marketing intermediaries, competitors, publics, and customers. The macroenvironment analysis includes examining demographic, economic, natural, technological, political, social, and cultural factors and how they affect the company's marketing decisions and key environmental changes. The assignment concludes by discussing how companies can react to changes in the marketing environment.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Individual assignment Guide

    Topic: Analyzing Marketing environment of a specific company in Vietnam

    1. Introduction:
    - Identify the company (industry, vision, mission…)
    - Target customers
    - Products line
    2. Microenvironment
    - The company (Revenue, growth rate, spotlights)
    - Suppliers
    - Marketing Intermediaries
    - Competitors
    - Publics
    - Customers (behavior, spending power, characteristics,… )
    3. The Macroenvironment (In Vietnam)
    - The demographic
    - The economic
     Explain how changes in the demographic and economic environments affect
    marketing decisions.
    - The natural
    - The technological
     Identify the major trends in the firm’s natural and technological environments
    customers.
    - The political and social
    - The Culture
     Explain the key changes in the political and cultural environments.
    4. Discuss how companies can react to the marketing environment.

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