Previous research findings

L'Oréal brand, utilizes email newsletters to stay in touch with clients and therefore seeks to increase
brand loyalty (Merisavo et al., 2004.) improve re-subscription rate (Merisavo et al., 2004). (Prahalad and
Ramaswamy, 2004). Reinartz and Kumar (2003) increase reach and reduce costs (Watson et al. 2002;
Sheth & Sharma 2005) “marketing online” (Chaffey & Smith, 2008) . Giese and Gote (2000) finds that
customer information satisfaction.

Variables

Traditional marketing and digital marketing

Both are different . Digital marketing is a sub branch of traditional marketing and uses modern digital
channels for the placement of products.

Various elements of digital marketing

People are doing their work computer based now a days like they are using social media,emails to get
their job done and text messages also. SEO and PPC are now the most effective elements for digital
marketing.

Advantages digital marketing brings to customers