Student Name: Judith Thandi Nhlapo

Student Number: 529159

Instagram and YouTube are Generation Z preferred social networks of choice when it comes
to social media. So, when marketing to them you will need to emphasise, eye catching and
visual contents.

When it comes to capturing Generation Z attention on social, I would suggest using a

combination of creativity and interactivity, as young customers always want to do something
for example tap, swipe, click, or when they land on any posts.

When marketing to Generation Z, i would consider how i might tap into my audience’s fear
of missing out. For example, Instagram Stories, allow brands to drive time sensitive
engagement and become a constant fixture in the followers’ feeds via notifications.

Tagging also plays an important role in marketing to members of Generation Z. For example,
encouraging followers to share user-generated content (e.g. customer photos) coupled with
a branded hashtag. Enabling customers to tag themselves at a brand’s physical location.
Asking customers to tag their friends and family to invite new potential followers to a brand’s
social feed

Giving Generation Z followers an undivided attention goes together with boosting brand
loyalty. 

Data from our Brands Get Real report shows consumers have high expectations when it
comes to brands taking stances on social issues. Sometimes the best thing a brand can do to
encourage purchasing behaviours is to say nothing at all.

Above all, Generation Z shoppers want brands to demonstrate they really understand
customers’ wants and needs. Generation Z consumers are more likely to buy from brands
that communicate this understanding over a competitor. For brands, this could be as simple
as letting consumers know their voices are heard, or as significant as releasing a new product,
experience or piece of content based on consumer feedback.