1. what is target market?

is when businesses try to market products to all

consumers. at other times they might choose particular
groups to concentrate on their target market. Choosing the
target market is important because it enables the firm
to direct its resources to those customers with high
potential for sales growth, interest in the product and
loyalty to the brand.

2. Concentrated Marketing
Concentrated marketing refers to the practice of directing
every marketing effort to a single segment of the market.

For example, selling auto parts only to auto

manufacturers.

3. Undifferentiated marketing, or mass marketing, is a

strategy that a company my chose to adopt if the market
segmentation exercise has not been useful and has not
produced meaningful and substantially. The strategy here
is to focus on common characteristics rather than on
differences. The company designs a product and
accompanying the product there's a promotion that would
appeal to the largest group of buyers possible.

For example, Coca-Cola is one of these brands that has

large marketing resources and appeals to many market
segments with different needs and wants.

4. Differentiated marketing focuses on a specific market,

a “different” market, that is interested in buying a certain
type of product.

For example, a business selling organic dog food is

looking to target a specific type of person – a health
conscious, animal loving and eco-friendly individual.

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