2013

1. Dollhouses with Miniature Dolls

This project launched successfully but with somewhat lower margins than expected,
attributable to higher production and marketing costs.
2. Coupon Promotion/Frequent Shopper Campaign
The campaign was effective but fell somewhat short of the retail division's revenue targets.
3. Young Authors Book Series
'Best of Girls' books were an immediate success with the targeted demographic. Both
revenue and profit levels exceeded expectations.

2012
1. Replace Assembly Equipment at Sacramento Facility
The new machinery performed as expected.
2. EDI Supplier Software System
The new system performed better than expected with regard to SG&A and working capital
savings.
3. Expansion to England
Boutique sales tracked slightly below plan, and operating profit was likewise modestly lower.
4. Virtual Doll Community
Development costs were three times higher than budgeted, and revenues were significantly
lower, but the project was nevertheless proving to be profitable.
5. Bookstore Café and Writers' Club
Initial revenues from the initiative were somewhat higher than expected, but this was offset
by lower gross margins resulting from a somewhat different product mix than anticipated.
6. Toddlers Music CD Series
Initial revenues from Toddler CDs were twice as large as anticipated.

2011
1. 'Match My Doll' Clothing Line, Expansion of Concept
The expanded clothing line benefited from the strong performance of the initial 'Match My
Doll' line and has outperformed projections.
2. Doll Video Game
Initial market response suggests this project will underperform relative to expectations, but
it is still expected to contribute positively to NH.

2010
1. Toddler Doll Accessory Line
This line of accessories performed in line with expectations regarding both sales and costs.
2. Expansion of Mail-order Catalog Business to Asia
Expenditures for concept testing were three times higher than projected. However, revenues
were likewise much higher than expected. Local managers are now looking for ways to speed
up penetration in Japan and China.
3. Tween Book Series
The appearance of two titles in this series on a talk show host's recommended summer
reading list for kids boosted revenue growth above expectations.

2009
1. 'Match my Doll' Clothing Line
The clothing line outperformed expectations after a celebrity's daughters were photographed
wearing items from the line shortly after its debut. Gross margin was also higher than
expected due to lower than anticipated raw-materials costs.
2. Retail Store Expansion in Northeast
New Northeast retail operations generated more revenue than expected and were profitable
right away.
3. New Doll Film/DVD
The film was released on schedule. The marketing campaign was very successful, and DVD
sales exceeded those of NH's previous films.