Creative Brief

YouTube Content

BRAND STATEMENT
Baby Prince clinic is a special deal with the health of the mother and child as well as provide
integrated health services, with excellent service wholeheartedly.

PROJECT BACKGROUND
now the father and mother of the less know and understand about the growth of the baby in
an optimal so that at a certain age the baby to be less normal than a baby in general. Then it
was baby prince provides a solution for mom and dad to optimize the growth of the baby.

TARGET AUDIENCE
Mom and dad aged 24 - 35 years who have children and pregnant women.

ADVERTISING OBJECTIVE
increase the awareness of the father and mother about the importance of the growth of the
fruit of the heart as well as optimize the way that is good and right.

CONSUMER MESSAGE
Provide education to the mothers and fathers who have children about the important growth
of the baby.

KEY CONSUMER BENEFIT

Provide service optimization the growth of the child well.

ADVERTISING MEDIUM
YouTube, Instagram, and Facebook
TECHNICAL VIDEO

Content Type : Interview Video

Informant : Shandy
Durations : 15 – 20 minutes

QUESTIONS
1. Tumbuh Kembang anak itu apa sih ?
2. Bagaimana mengasah kreativitas Balita ?
3. Bagaimana Cara Melatih Mental Tangguh Anak Agar Menjadi Mandiri dan Berani ?
4. Kenapa anak terkadang sulit tidur lebih awal dan teratur ?
5. Cara menghilangkan kebiasaan si kecil mengemut jari ?
6. Pada usia berapa anak sudah mulai lancar bicara ?
7. Mengamati aspek kognitif bahasa pada si Kecil apakah ada tahap atau tanda-tanda
khusus apabila anak 19 bulan mengalami keterlambatan tersebut ? Apakah itu
mempengaruhi kecerdasannya juga ?