UNITA Convergence in Telecoms and iT | 5 EMcncece ers 1 Read the blog post below and underline the questionsit asks. ‘Responding to Convergence byte rock oi CConvergonce ia creating now businesses and forcing existing businesses to adapt quickly or cle. We are seeing the convergence of telecommuticatios, IT & Media; the convergence of fixed & mobile services and convergence at device level All of these trends ae creating new markets and making other equipment, product, sences and even whole companies reply obsolete For technology manutacturers or service providers, deciding which markets to base your tuure on becomes a challenge wilh serious consequences. Should BT or ATAT provide home TV servicos to replace ther declining telephony revenues? Should ‘Kodek integrate a mobile phone ino ts cameras or just give up? ‘Does Microsoft sil need to sll Boxed software when you can downlod applications onto @ smart phone? ‘Does everyone have to have a mobile oftering or have no future? When the communication of voioe i just another software ‘application what do equipment manufacturers like Norelor Alcatel-Lucent do? Google just does earch, right? CColsion within the tlecome, IT and media sectors are occurring now on a dlly bass. Like any busy crossroads, there are ‘going to be near misses and hoadion crashes. As ever, tho survivore wil bathe companies thel understand heir customers, ‘and are agile enough to quickly respond o allthis change. ‘Add Now Comment Sand ToAFriend ASS Bookmarkwith: # 4 Discuss the questions with your partner 2 Write a comment in response to this blog post. 3 Complete the table below with the names of the companies that provided you with the different services in the past and in the present. Then try to predict which company might provide the services in the future. |__ Fixed phone | Mobile phone | = ==] | Seven yearsago | Now | | Insevenyears l When you have finished, compare your answers with your partner, 1 36,46 Opensource New generations of mobile phone standards, allowing Software thatis made available to developers mobile network operators to offer advanced services, and users, licensed to encourage re-use Ethernet without charge. Avery high bandwidth data networking technology SaaS = Software asa Service used by companies in LANs and increasingly WANs Wi-Fi GSM = Global System for mobile communications Atechnology providing wireless transmission Aworldwide standard for mobile phones making of data overa short range (for example, ina phones from one operator compatible with adifferent house or office) operator in another country Wi-Max MPLS = Multi-Protocol Label Switching Atechnology providing wireless transmission ‘A data networking protocol and service that can carry of high speed data over large area (for different kinds of traffic—voice, data, video etc. example, acity)