3. Discuss one of the benefits of e-commerce.

Convenience
E-commerce makes purchases simpler, faster, and less time-consuming, allowing for 24-hour
sales, quick delivery, and easy returns. Customers can buy any product from anywhere in the
world without moving away from their workplace or home through internet. Due to bad weather,
people may restrict their shopping even if necessity arises. E-commerce provides convenience to
buy goods or services without causing any physical constraints to the consumers.

With increased workload and home commitments, it gets really hard for people to reach out to
their favorite stores just to fetch their favorite products when they can buy it by just a tap of their
fingers! Ease of use, time efficiency and easy payment are some of the few major reasons why E-
commerce has taken over today’s retail world.

Personalization and customer experience

E-commerce marketplaces can create rich user profiles that allow them to personalize the
products offered and make suggestions for other products that they might find interesting. This
improves the customer experience by making shoppers feel understood on a personal level,
increasing the odds of brand loyalty.