APPENDICES

APPENDIX A
(LETTERS)
Republic of the Philippines
JOSE RIZAL MEMORIAL STATE UNIVERSITY
The Premier University of Zamboanga del Norte
Katipunan Campus
Barangay Dos, Katipunan, Zamboanga del Norte
COLLEGE OF BUSINESS AND MANAGEMENT

May 17, 2021

___________________________
Name of Supervisor/Manager
___________________________
Position
___________________________
Name of Hotel/Restaurant
Dipolog City, Zamboanga del Norte

Ma’am/Sir:

Warmest Greetings!

We, the researchers, LOTCEI T. AMBAN, NEKKI G. SABELLON and GRACE ANN A.
SUSTINES 4th year BSHRM students of Jose Rizal Memorial State University-Katipunan Campus would like to
ask permission from your good office to allow us to conduct our research study entitled “INFLUENCES OF
SOCIAL MEDIA FOR TOURISM AND HOSPITALITY MARKETING AND PROMOTIONS.” In
response with the demands of time, COVID19 pandemic, the researchers during the conduct of the said survey
will follow all the health protocols mandated by the IATF.
Rest assured that the information gathered about your company will be treated with utmost
confidentiality.

Looking forward for your positive response.

Sincerely,

Lotcei T. Amban
Nekki G. Sabellon
Grace Ann A. Sustines
Researchers

Noted:

MARIA JULIET B. SANLITAN, MTMH RAYMUND B. LOMBRES, MTHM

Research Instructor Program Chair, BSHRM

RENATO F. MALATE, DPA

Associate Dean, College of Business Management

Approved by:
_________________________________________
Name of supervisor/manager of hotel or restaurant
___________________
Position
 Republic of the Philippines
JOSE RIZAL MEMORIAL STATE UNIVERSITY
The Premier University of Zamboanga del Norte
Katipunan Campus
Barangay Dos, Katipunan, Zamboanga del Norte
COLLEGE OF BUSINESS AND MANAGEMENT

May 17, 2021

CARINA A. ROMARATE, Ed.D.

JRMSU-Katipunan Campus
Campus Administrator

Ma’am:

Warmest Greetings!

In partial fulfillment of our requirements in the research subject, the researchers of 4 th year BSHRM
students of Jose Rizal Memorial State University-Katipunan Campus would like to ask permission from your
good office to allow us to conduct our research study entitled “INFLUENCES OF SOCIAL MEDIA FOR
TOURISM AND HOSPITALITY MARKETING AND PROMOTIONS.”
In response with the demands of time, COVID19 pandemic, the researchers during the conduct of the
said survey will follow all the health protocols mandated by the IATF.
Rest assured that the information gathered during the conduct of the said research will be treated with
ut most confidentiality.

Looking forward for your positive response.

Sincerely,

Lotcei T. Amban
Nekki G. Sabellon
Grace Ann A. Sustines
Researchers

Noted:

MARIA JULIET B. SANLITAN, MTMH RAYMUND B. LOMBRES, MTHM

Research Instructor Program Chair, BSHRM

RENATO F. MALATE, DPA

Associate Dean, College of Business and Management
 APPENDIX B
(SAMPLE QUESTIONNAIRE)

Republic of the Philippines

Commission on Higher Education
Region IX, Zamboanga Peninsula
Zamboanga del Norte
JOSE RIZAL MEMORIAL STATE UNIVERSITY
Katipunan Campus
Katipunan, Zamboanga del Norte

INFLUENCES OF SOCIAL MEDIA FOR TOURISM AND

HOSPITALITY MARKETING AND PROMOTIONS

Part I. Profile
A. Business Profile
Name of Establishment: ___________________________ Years of Operations: ________
B. Respondent’s Profile
Name: (OPTIONAL)__________ Sex:_____ Age: _____ Position:__ ________

PART II A. SOCIAL MEDIA PLATFORMS USED IN A BUSINESS

ESTABLISHMENT

5- MOSTLY USED 4- OFTEN USED

3- MODERATELY USED 2- LESS USED
1- NOT USED
STATEMENTS MOSTLY OFTEN USED MODERATELY LESS USED NOT USED
USED (4) USED (2) (1)
(5) (3)

1. Business
establishments
advertise in Facebook
because it is the
mostly used social
media platform used
by customers.

2. Instagram influences
customers to
purchase products
and/or services.
 3. Twitter helps the
business
establishment to gain
trust among
customers, thus
increase products/
and or services
purchase and referral.

4. YouTube provides a
forum for customers to
connect, inform, and
inspire customers to
purchase products and /or
services of the business
establishment.

5. The website of the

business
establishment
markets and promotes
more customers to
purchase the
business’s products
and/or services.

PART II B. INFLUENCES OF SOCIAL MEDIA IN A BUSINESS ESTABLISHMENT

Directions: Use of the following rating in answering each item. Put a check mark (√) in the
space provided below.

5- STRONGLY AGREE 4- AGREE 3- NEUTRAL

2- DISAGREE 1- STRONGLY DISAGREE
STATEMENTS STRONGLY AGREE NEUTRAL DISAGREE STRONGLY
AGRREE (4) (3) (2) DISAGREE
(5) (1)
1. Social media influences the
marketing and promotion of
tourism and hospitality
industry.
2. Social media platforms have
reliable and dependable
content that increases
customer awareness on
establishments’ products and
services.
3. The use of social media is
effective in increasing the
sales and profit of a business
 establishment.
4. Business establishments use
social media flat forms to
increase the establishments’
occupancy.
5. Social media usage increases
popularity of a business
establishment.

PART II C. THE LEVEL OF STATUS OF TOURISM AND HOSPITALITY

MANAGEMENT AFTER POSTING PROMOTIONS ON SOCIAL MEDIA
Directions: Use of the following rating in answering each item. Put a check mark (√) in the
space provided below.

5- STRONGLY AGREE 4- AGREE 3- NEUTRAL

2- DISAGREE 1- STRONGLY DISAGREE
STATEMENTS STRONGLY AGREE NEUTRAL DISAGREE STRONGLY
AGRREE (4) (3) (2) DISAGREE
(5) (1)
1. After using social media it
boosts hotel and restaurant
popularity.
2. Social media boost
popularity on hotel and
restaurant thus increases food
orders and/or availment on
the services.
3. Profit increase is evident
after promoting the products
and/or services online.
4. Social media usage increases
hotel and restaurant
reservations thus increases
daily sales on its products
and/ or services.
5. Social media increases daily
room occupancy and food
sales.

PART III. MARKETING AND PROMOTION PRACTICES

Directions: Use the following rating in answering each item. Put a check mark (√) in the
space provided below.

5- VERY HIGHLY PRACTICED 4- HIGHLY PRACTICED

3- PRACTICED 2- LEAST PRACTICED
1- NOT PRACTICED

STATEMENTS 5 4 3 2 1
1. Latest products, services and promos are advertised using
Facebook.

2. Promoting latest products, services and promos are

advertised in Instagram.
3. Promoting latest products, services and promos are
broadcast in Youtube.
4. Business establishment post their newest products,
services and promos in Twitter.
5. Promos, latest products, and services of establishment are
posted in its own website.

APPENDIX C
(DOCUMENTATION)
44
 APPENDIX D

CURRICULUM VITAE
Name: Lotcei T. Amban
Address: Purok 7, Brgy. San Vicente, Katipunan Zamboanga del Norte
Date of birth: Ortober 21, 1995
Age: 25
Sex: Female
Religion: Roman Catholic
Citizenship: Filipino
Father’s Name: Ramson G. Amban
Mother’s Name: Creselda T. Amban
Parent’s Address: Nabilid, Pres. Manuel A. Roxas, Zamboanga del Norte

Educational Attainment

School Course Year

Tertiary Level
Jose Rizal Memorial State University- Bachelor of Sciencein Hotel and 2017-present
Katipunan Campus Restaurant Management
Jose Rizal Memorial State University- Bachelor of Secondary Education 2015-2017
Katipunan Campus Major in Biology

Secondary Level
Katipunan National High School Basic Secondary Education 2010-2015

Elementary Level
Nabilid Elementary School Basic Elementary Education 2004-2010
Name: Nekki G. Sabillon
Address: Singatong, Katipunan, Zamboanga del Norte
Date of birth: December 22, 1997
Age: 21
Sex: Female
Religion: Roman Catholic
Citizenship: Filipino
Father’s Name: Jose R. Sabillon
Mother’s Name: Grezilda G. Sabillon
Parent’s Address: Singatong, Katipunan,, Zamboanga del Norte

Educational Attainment

School Course Year

Tertiary Level
Jose Rizal Memorial State University- Bachelor of Sciencein Hotel and 2017-present
Katipunan Campus Restaurant Management
Andres Bonifacio College Bachelor of Secondary Education 2015-2017
Major in MAPEH

Secondary Level
Basagan National High School Basic Secondary Education 2010-2015

Elementary Level
Basagan Elementary School Basic Elementary Education 2004-2010
Name: Grace Ann A. Sustines
Address: Brgy. Poblacion Mutia, Zamboanga del Norte
Date of birth: October 2, 1994
Age: 26
Sex: Female
Religion: Roman Catholic
Citizenship: Filipino
Father’s Name: Ronilito Q. Sustines
Mother’s Name: Ma. Florfe A. Sustines
Parent’s Address: Brgy. Poblacion Mutia, Zamboanga del Norte

Educational Attainment

School Course Year

Tertiary Level
Jose Rizal Memorial State University- Bachelor of Sciencein Hotel and 2017-present
Katipunan Campus Restaurant Management
Jose Rizal Memorial State University- Bachelor of Sciencein Hotel and 2011-2012
Katipunan Campus Restaurant Management

Secondary Level
Galas National High School Basic Secondary Education 2007-2011

Elementary Level
Casala-an Elementary School Basic Elementary Education 2001-2006