RESEARCH 4

1. First statement: Ethnographic research is one of the most in-depth research

methods possible. As the researcher is in the field for a reasonable amount of
time - and sees what people are doing as well as what they say they are doing.
Second statement: Ethnography is well suited to providing researchers with rich
insights into human, social, and organizational aspects of business
organizations.
a. First statement is true, second statement is false
b. Second statement is true, first statement is false
c. Both statements are true
d. Both statements are false
2. Most ethnographers of the holistic school say that empathy and identification with
the social grouping being observed are needed, they insist that an anthropologist
should ‘go native’ and live just like the local people. *
a. The holistic school
b. The semiotic school
c. Critical ethnography
d. Netnography
3. This describe the study of culture and communities on the Internet. Instead of
conducting fieldwork in the ‘real’ world, this involves the study of culture through
computer-mediated communications. *
a. The holistic school
b. The semiotic school
c. Critical ethnography
d. Netnography
4. This tend to ‘open to scrutiny otherwise hidden agendas, power centers, and
assumptions that inhibit, repress, and constrain. *
a. The holistic school
b. The semiotic school
c. Critical ethnography
d. Netnography
5. This argues that it is possible for an anthropologist to describe and analyze
another culture without having to empathize with the people. This need to
understand the ‘webs of significance’ which people weave within the cultural
context. *
a. The holistic school
b. The semiotic school
c. Critical ethnography
d. Netnography
6. First statement: Ethnographic research comes from the discipline of economics
and scientific anthropology. Second statement: Ethnographers seek to place the
phenomena studied in their social and cultural context. *
a. First statement is true, second statement is false
b. Second statement is true, first statement is false
c. Both statements are true
d. Both statements are false
7. First statement: An ethnographic research studies people. Second statement: A
case study research learns from people. *
a. First statement is true, second statement is false
b. Second statement is true, first statement is false
c. Both statements are true
d. Both statements are false
8. It is a qualitative method where researchers observe and/or interact with a
study's participants in their real-life environment. *
a. Action research
b. Ethnographic research
c. Case study research
d. Interpretive research
9. First statement: The aim of an ethnographic study within a usability project is to
get ‘under the skin’ of a design problem (and all its associated issues). Second
statement: Within the field of usability, user-centered design and service design,
ethnography is used to support a designer’s deeper understanding of the design
 problem – including the relevant domain, audience(s), processes, goals and
context(s) of use. *
a. First statement is true, second statement is false
b. Second statement is true, first statement is false
c. Both statements are true
d. Both statements are false
10. First statement: One of the main advantages of ethnographic research is that it
does take a lot longer than most other kinds of research. Second statement: A
disadvantage of ethnographic research is that it can be very difficult to write up
the research for publication in a peer-reviewed journal. *
a. First statement is true, second statement is false
b. Second statement is true, first statement is false
c. Both statements are true
d. Both statements are false