= Product, Prize and Standard eee Unders ‘© Discuss the functions of marketing. nd the concept of marketing, ‘Explain the marketing philosophies. © Marketing Mix ~ Concept and clements © Product - branding, labelling and packaging — Concept Price - Concept, Factors determining price © Understand the concept of marketing mix Describe the elements of marketing mix ‘© Understand the concept of product as an element of marketing mix ‘¢ Understand the concept of branding, labelling and packaging derstand the concept of price as an element of marketing mix ¢ Describe the factors determining price of a product © Physical Distribution — concept & Understand the concept of physical distribution, | = Promotion - Concept and elements; Advertising, Personal Selling, Sales Promotion and Public Relations © Understand the concept of promotion as an clement of marketing mix. © Describe the elements of promotion mix. ‘© Understand the concept of advertising and personal selling © Understand the concepr of sales promotion. Discuss the concept of public relations. xo a Concept of Marketing Features such needs and wants, 4. Exchange mechanism: value to them, Functions of Marketing 1. Needs and wants: Marketing involves satisfying customer needs and in an organisation is to identify needs and wants of the tar 4 EVON wants better than the competitors, A marketers ob get customers and develop products and services that satisty “Marketing isa process whereby people exchange goods and services for money or for something of value to them. Fe areata cffering: Market offering refers toa complete offer for a product or service, having given features ike | size, quality, taste, etc. at a certain price; available at a given outlet o after analysing needs and wants of the potential buyers, 3. Customer value: The buyers will purchase a product on! ‘money. The purpose of marketing is to generate customs * location and so on. A goad product is developed | lif itis perceived to be giving greatest benefit or value for the er value at a profit. ‘The process of marketing involves exchange of goods and services for money or for something ot || worseting planing: Thi fevelopment of marketing plansto achieve the marketing objectives ofthe organisation, Frcomplete marketing plan will Include important aspects Ike increasing the level of production, promotion of the products et 4. Product designing and development: helps to make the product attractive fo the target customers. A good design can Improve performance of a product and also give it a competitive advantage inthe market ‘4 standardisation and Grading: Standardisation refers to producing goods of predetermined specications which help In achieving uniformity and consistency in the output. (Standardisation ensures the buyers that goods conform to the predetermined standards of quality, price and packaging and reduces the need fr inspection, testing and evaluation of the products) Grading isthe process of classification of products into diferent groups on the basis of quality, siz, et Grading ensures that goods belong to a particular quality and helps in realising higher prices for high quality output +. customer support services: Customer support services include services like after sales service, handling customer Complaints and adjustments, maintenance services, technical services etc. These services are very effective in bringing repeat ales from the customers and developing brand loyalty fo a product. 6. Packaging and labelling 7. Branding 8. Pricing of products 9. Promotion 10, Physical distribution 1. Transportation 12, Storage oF Warehousing Marketing Management Philosophies production Concept: Production concept is based onthe belle that profit could be maximized by producing at large scale, thereby reducing the average cost of production. ‘Storing pont: The marketing efforts start after the producti produced in the factory Focus ts focus son quantity produced. ‘eons: uses availablity and affordabilty of product 2s 2 means to achieve the objective Ends/Objecive: ts objective sto earn profits through large volume of production. 2. Product Concept “Starting point: The marketing efforts start after the product s produced inthe facto. Foes: Quality of product product shouldbe of high quality ‘Means: Continuous improvement in the quality of product Ends/ Objective: ts objective isto eatn profs through product quality improvements 4 Sellng Concept: Selling concept is based on the belie that profs could be maximised by increasing sales volume by Undertaking aggresive selling and promotion efforts ‘Storing point: The marketing efforts start after the product is produced in the factory. Focus: It involves pushing the sale of existing products cons uses aggresive seling and promationa techniques lke advertising, personal sling and sales promotion to achieve the objective £Ends/Objectve: Its objective isto earn profits through increased volume of sales. 4. Marketing Concept ‘Storing point The marketing etforts stat from the identification of needs of the target market Focus. ts focus i on satisfaction of customers’ needs. cans: uses integrated marketing (in respect of product, price, promotion and physical distribution) as 2 means to ‘achieve the objective. Ends/Objetve ts objectives to earn profits by satising needs of he target market better than the compentors ‘las of the Marketing Concent {i idertfeaton of market or customer who are chosen asthe target of marketing efor. (i Understanding needs and wants of customers in the target market. {i Development of products or services for satisfying needs of the target market. liv) Satisfying needs of target market beter than the competitors. {() Doing al this ta prof 5. Societal Marketing Concept Starting point: The marketing efforts start from the identification of needs ofthe target market and the society. Focus: Customer needs and society's well-being Ittakes care of long term well being of the consumers as wells the society. Means: It uses integrated marketing as a means to achieve the objective. -Ends/Objectve: is objective Isto eatn profit through customer satisfaction and socal welfare. {it) Development of products or services fr satisfying needs ofthe target market (i) Satisfying needs of target market better than the competitors (9) Doing al this at a profitMarketing Mix and Elements 4 Marketing mics the combination of variables chosen bya frm to prepare its markt fering, OR Marketing Misi desebg {5 the net of marketing tok thot frm uses puriue Is marketing objectives na Lorget market, ements -L PRODUCT: Product means goods and services or ‘anything of value’, which is offered to the market for Prodet maxi the combinaton ea! progcts offered for axchange By company I relate’ 19 deci planning, devignng and developing the nah typeof products and services forthe consumers tinclu labeling and pactagng 2. PRICE: Price may be defined as the amount of money paid by the buyer (or received by the seller) in consideration forthe [purchase ofa prsuct ora ence. Price acts the Fever and Brom ofthe frm Price Mix voles diferent Pring Methods, Pring strateyes, Pricing Policies and Price Changes. The mat have to tae weveral pring deciions sch a (Setting the pring objectives, i) Oetermining the pring Seager (a) Determing the actors afecing price (ving apie for the fe products 3 Puaceypirsicat ossTRBUTION: Pace or Phyaal Distributions concerned with mating the gods ne eres aaa ‘Bthe right place, in right quantity and at the right time so that the consumers can purchase the same, There ae two important decision relating to this aspect.) The deco regarding physical movement of goed: om bproducersto consumers cr users kines fur major aces, vt managing nwentor order procesing wrehosey, ‘nd Wersporaton (0) The decion regarding the chanel r using intermediaries nthe dstbuton process nach ‘rales wheleaien agent ete 4 PROMOTION: Promoson refer fo the use of communication with he objective of informing potenti customer abut | ‘the product and persuading them to buy the same. Promotion mix’ refers fo combination of promotional 01s ar eemerts) | ‘ened by an orpensation 0 achieve its marketing objectives (i) Advertising, (i) Personal seling, (i) Sales promoton, | (wipe rsanons | Ke Srancing the proces of ging 3 name, ora sgn of 3 symbol to product which heps in senting ad dings trom ihe competion posict | hang pat 1 bran ‘rend-A brands same tem, sin symbol, design sme combination of them, used to deny the produc fone fn | ‘andto erent them from thas ofthe competitors eg. Mercedes Pare Nhe, Woodland tts wih canbe epcion vg, Ae pees que andr cs | art cf a brand which can be recognized iy but cannot be spoken, eg. Dew of Ord, et | ‘rade mort > rand thats ven legal protection aginst ts vse by other fms | Craracars of good brand name | AL There name shou be sor, eyo pronounce sel recopise and remember eg. Foes, VP Ra, Vn te 2 Abra shout snpest the produ’ benefits and qualities It shouldbe appropriate tothe prosuct tanto esha ‘Gerest Frome, My Fa Lady and Boos | 2. Absandname sod be dnt eg, Safari, Zodie | 4 The brand name should be adoptable to packaging or abeling requirements, to diferent advertising mei 0 ere gues 5. The rac name sos be scent veratle to acommodate new product, which are added to the product ne ee Magpe, Coats | 6. anos be capable of being reptered and protected legaly. 7, Chosen name Shoda have yng powe’ shoud not get out of date Packavne “Packaging! means the at of designing and producing the contane or wrapper of roduc and puting he pot 0 © Levit of pacaine 1 Primary Pockoxing The citment tbe. The primary pachage fers tothe products immediate contanee {tne consumer reno wwe te produc or maybe kept ioughout te eae Moe ean 2. Secondary Pochoginge4 The CorGbourdbox. The secondary paclge eles totne sda ier ootecton. WOE the consumer srs ug th product, the secondary gacing'sdaponed ot 2. Transportation Peckoging’ © The Crrasted box. The transportation package refers to the pactae neces Monee sentation of Varsponaton. of packaging pcaion: Pace Weal baps a enicaton of he products or exam ed clus ream jar can be easily denied By Ks package, ese Cole Pacaging O18 he cota of» product rom so0lag, beatae, eaage, pees 2" ae.faetng Ue ote Prd prob ose gh aoe ised ape { pat Ponetion nen jromotorathepeaa! apd pxdagr atch ero pee at te cae Jimputance ef pachatn (Ring Stnderds of Heath and Santaton te chances of sdutaraton sch pods Semmens Sere Outes pcg path eof et lesman a Pataqing amen sb | - | reavt ours. As «reo ol heovedto! Oneatonny te tas row be are We 8m Sop | _|srtnout regen, we scope or the mareting products at icevied = oe | tating he process of sini the label and puting it onthe pactag o provide Information regarding the products 1 describes the product and specifies ts contents, ngredients, net weight when packed, et 2 thelpsin identification ofthe product or brand hvou4h common identfeation information ie name and address of the tmanutactrer, net weight, manulacturing date, masimum etal pice et 3. iupepsim grang of prosucts into diferent categories to nda diferent features or quality ofthe product, «Brook fond Red Label Yellow Label, Green Label ete 4 1 helps in promotion of products by atrctng attention and giving reasons for purchase ab wel as by offering sales promotion scheme unched by companies, eg, “Baalon Mein Dum, le Mein Fur" St provides information required by low eg. statutory warnings on products injurious to he atargous or posonous material ete | rectors Determining Fuxation of Price oo! ‘Prong means to determine the price ofa product ora service. 1 Pricing objectives: = If the objective of afm s profit maximisation inthe short un, It wll charge maximum prie for Is products but for long run proft maximisation will charge lower per unt price so that tan capture large market, share. + Apart from peoMt maximization other objectives are: i) Obtoning marketshare leadership fr wants to ‘apture big share of market thas to keep its price low.) Surviving in competitive market To survive ina competitive ‘market the firm has to ofler discount.) Ataining product quality leadership. Generaly hgh pices ae charged to ‘over cont of RED. 2. Product cost: One ofthe most important factors affecting the prc sts cost. It includes cost of producing. dstributing {Ebeling the product. The cost ets the minimum level orth floor price at which the product can be sod Price should eecover total costs (eed costs a5 well 35 variable costs) pls a prof margin 2 Extent of Competition in the market: When frm doesnot fae any competition thas complete freedom in fxg up the fice. But when competion is more the rice ofthe products xed keeping in mind the competitor’ price. ‘sty and demand: The ust provided by the product and the intensity of demand ofthe buyer ses the upper limit ot ‘pice which» buyer woul be prepared t pay. When the demand of the produc is inelastic a rm can Fx higher price. However, when the demand is elastic, lower price should be ined 5. Government regulations: In order to protect the interests ofthe consumers government has allright to contrel pices of Important commodities & services, e.g, medicines. The Government does not alow the firms to charge higher price of the medicine 6 Marketing methods used: The price of product Is also affected by the methods & techniques used to promote the ‘produc. e¢ distribution system, quay of salesmen employed, ual of advernsng, the type of packaging. ete ‘Concept and Elements of Promotion Mix ‘Promotion mie refers to combination of promotional tools used by an organisation to achieve is communication objectives. ‘Yaron tot of communication ae vied bythe marketers to inform and persuade customers about thes firm's products. These ‘ect () Advertsing (3) Personal Seling il) Sales Promotion, and) Public Relations ‘What combination ofthese elements s used by 0 frm will depend upon various factors such as: a) nature of market, (B) ‘nature product, (the promotions budget, (6) objectives of promotion, ete 2 Advi Monti sa mpenoral om lemme, wh pl for ye mates en) Features of Advertsing (9) Paid Fonm: havering is 3 pad form of communication, (0, ingersona! method of promotion. here ino direct face-to-face contact between the prospect and the advertises (a) Wertted Sponsor Aaversng\s undertaken by some Identified indlval or company, who makes the advertsing l ‘effons and aso bears the coating Renal sling roves wr presentation of mtage i the frm of conversion with one pr © prespectve custome bo the purpone of aN ne fear of Pron Sing ‘ 18 Perret Fom m perma seing drt fce tte logue tates pace between the seller ad the buyer 1 Oveigonen of Retna Fervor ting atows 2 wlsperion {0 deveion pertona reationsh rompevtne conten Wh ry Horne sat nA 2 Sats Preeti Sa prometion rete to Vert tern cere. wich are Senge 0 enc the Biers make Imrmedine puch of 9 prac wae. He gm Pers ee are Ubon Competes els promatny ee RON ane ner (© Commer fag. ee saris cour a orn) | {@ Dasuerer or mittens ep, coerane mamta ea San ana ome ant ers | (Simone 9, ton swe ste | ‘4 Rath tations Airset ime # erty of prpremes designe fo promote or roteet companys image {ends en procs te eyes ofthe Pub. Fo ere. soonerng spurts and cute event cone, ‘ey nd Wn carton cmos ie emvronnet wi, cre rhs, education ete. They ae eho want irre ec ory cin ict ene tat neptune pe = ‘Rat rtinons manages a8 Be seo ty 8 Demeteey semen 1S sven ernersner to manage putt ato, own 28 he publ relations department ‘ae man nt no Samer rman ant Bat god su! Oe Suinest, 2 em Semin ate geet pubic eqety important as they may be lterested inthe company aes ‘atacand hoe ington anes say to nee cbietveS + Sommer actvat pou mes tobe orc Be: Satin because they can impose restriction onthe sles ofthe ns products }Setomer to retrain from buying them or through the imposition of aws (Wished be 1 do st ary pamone. (d) Aik these A. dewcty ch euceting phiepy dae in the gen ene (a) The pe mage ) The pra, The mares areng meape (8a) sal)‘Cane Study 2: Read the allowing text and anower question no, $8 the bass ofthe same: nergy drinks Toa Lid’ have scanned a profitable opportunity for matksting of sot drinks with ‘Indian Teadional flavour The company wants to marke ks product in India and in neighbouring counties. A Board meting ofthe company was held erin the murketing manage was asked gve a presentation o develop thie marke fering, For this, it wa abo decided to ip ts manufacturing uni ina wlge of Buku. This wll ot only helps che development ofthe village but wil aso provide ployment xo the youth of thae village, The macketing manager choos 4 combination of vaables to prepae ts market Bering, He wo staf matting tool tha the firm would ws to pursue its keting objectives in che eaget market. ‘he com decid co get the brand name oft sft inks Fa egies that no othe ir can we such name i te counery. ‘Meni the marketing Function discuned above (9) Marketing planning (©) Gathering and Analysing maker information (Product dsigoing and development (@ Allof these 6 Name the concept of marketing used bythe maketing manage for cating its marke offering (Product (@) Product designing and development (The Production concept (a) Marketing Mic 2. “He we se of marketing oos that the frm would ue to pursue ies marketing objectives in the target market." Mdenify the marketing rol being highlighted above ()_ Product, Pie, Physical Disbution, cc. ()- Branding, Labeling and Packaging (©) Availabiliy and Affordable of product (4) Quali, erformance and Features of product {8 "The company decide to ge the brad ame of ie oft drinks Fi’ registered so that no other Firm can ase such name In th county.” Mlentiy the concept of msketing being highlighted above. (Brand (by Brand Name (Brand Mark () Trademark ‘Cate Sy 3; Rea the fllowing tert and anewer question no. 912 onthe ass ofthe sme: "The Research & Development department of Healthy Production Li. hus decide co dives fom manufacturing health drinks to cels mae rom millet They are wal aware of the fact tha the company wil have ro communicate co the people the bent of eating miles For this purpose, they pla co sponsor various evens like marathons and encourage people wo switch to healthy eating though swale ‘A mest was eld wherein «brainstorming sexon tok place to decile the name by which the company wil lis products. Inthe netng twas also dei thatthe company wil spend ola adversng ses promacion efor, the rye of packaging. product licen, cei cry and castomet veri. This wl pve the company a compete feedom in Ring price of ts product Tecoma adil a wpb ded find ogo sent ough pn the whee 9 ent promotional tol being dicused above. Advertsing (8) Sales Promosion (6) Public Relations (@) Peel Seng 10, Myth produce dcisun the company has 0 tke inthe meeting, Pring (0) Promotion (2 Branding (@) Packaging sin il ye naling promi fhe of paging a son cra fly snd canner vcs Ti il ge the company «compere feed ea prods” ew he or ecg on oh mens of maeig mi ing decane bn ne PO (Prt Cou (8) sen of competion in the mht (0) They ad demand (2) Masesig mods acd 12, “The compen ao deed ths prod wil baci Shy gh aoa ks nd een ete emer massing a dace ne Moun ah ae © Proc ©) Pee © Phe (@) Promotionee ne cna Multiple Choice Questions (MCQ) (eileen 1 Fashion Hu, a angele elute hs fed Dial ed at Dey Fr pean, ing neoppe ls one Sales Promotion Pic Ratoms 0) Renn Sing (0) Ares The marketing manger of haw tke dcios a respec of ston of deers or itcn roving suppor th itemodia (by way of dacount. Imtkting mix hasbeen decibel shoe? () Produt (b) Pree © Pee (0) Promorion ional campagne). Whi Most marketing onpaions spend bantam oe, me rodact wo the wpe camer and perme temo buy hough wing suber of ons such a ave feling sd ale promotion echnique ie price dncunt fie tmp, ‘Wich of the flowing cement of marketing is has been debe above? (Pratt Pace () Promotion @ au ‘Managing public elation of nonnsion an moran tk which canbe pe (4) The makeing deparimens 1b) The pubic reasons department (© Any ouside public clio agency (4) Allofuboe the ini eve! othe or pice at which the produc maybe Probe ow {W) The wl in the mater (6) Extencofcmpeiion athe mater (4). Gone nd lal regulations Which ofthe flowing ates toe? (2) fahe ping objeive of rm aang product sity leadership normaly lower pies te changed (©) Companies we les prometion ols special dexgnd r promote wo cstomes only. eg fic umpes, dicount, ied core (0) Ifa fm decides moxie pois inthe long run, woul end vo charge masini price for producs (@) he pricing objectives of fm i “absning mater sat leaky ic will keep the pace ofits produce a leet eee ‘Amat of colour TV baring 20% ofthe cnet maths share ofthe country ams a eohancing the mae hare oS Anes yo, Fr airing thi abjeaie be pc an acon pogramme. The anton of earn bane Uno dee ()- Martring planing (8) Guten rd Analysing make information (©) Sandan and Grading (@ Promrion EET ran etn geben me bute nox mec cme of cis quay, packing or Wand rane, ec Bap nel of aconom Te mating magne: cep owed eceeere () Mrodusion ence () Product once (9) Sling coca ‘3 is imporean for making am aa ‘fhe npnatio ad help nding who (2) Marketing coecpe is ofthe arable opportunites andy rel a engi nd woot orn canbe panel by (ciiaieeee gases () Gathtig nd Anning are inf (6) Standardising and Grading (d) Promotion ee until io’ Th mcg hn aga ‘tomer seling wil ot be any problem. wl (a) Production concept (b) Mada conepe = © Sdingconaye ‘Aube of shaving ceam wnaly comes in cd Whe ame Matting concept hoard ox: When consumer of hf but nin he abe This ian camp of nn” MATE ing the saving cca, hey wil (0) Pay packaging —— ()Tropaion packaging Sete rats (@) None of these Package of roshpate menconing, Fre Tethpate inde senemen highligh the function of Nahe in the promotion of produc (otha) The ot (@) Branding (b) Packaging et ey cs[Markeing Philosophy A Prokcton B._ Product Concer Sling Conept Marking Concer Chaos he corest option @ ALB2.C3,D4 —) AGBA.CL,D2 (© A3,B4.C1,D2_—(d) ALB, Match the flowing and choose the coe alma: [0 Designing and developing dhe label vo be pr on the pacage fh ir ales service, handling cstomer complains and adjmens, procuring | ret series. lanes servic techn ores ind cone | ie prodace TG Information the customer about he rm products etree. and pring them vo purchse de product : TH) Managing invenrry (levels of ack of go), worage and ware owing and | ranaporaton of ge frm one placer the othe. @ 0-W.W-®), 0 ®% @-@,W- © O=(O), C,H —W.G—B)_ (B=), (Dy, dO.) Match the following ane choot the corm senate (D) Labeling a= De 1-0) (Grew emphasis on improving the production nd dieibuion diceny fiefs [(A)_ Product Concepe {Product improvement the key prof masimisation ofa im. ( Production Conepe i) Pushing the sale of produce though agree sling echniques witha view | peuade fue o cass the buyers to buy the pods. (©) Marketing Concepe in) Castome satisfactions the ean to ache thei ebjeive of asimsing poi | (D) Sing Concepe © B-(B, W-©), Gi) -.0)- A) @) 9-1, G)- WW. i March the following and choose dhe cotect aerate @ O-A,W-B.H)-C.0)-O) &) M=O).=, Gi) )- A ©). 6) Censure woud fur de pcs whch wee wily elie anole ie | (A) Selig Concepe Tad Bringing continuous improvement inthe quali nerportng new eure. | (B)_Mketing Concept by their prods a) Fins man underake aggresive ligand promorional fos to make customer |(C) Production Concept ‘soomer needs Tay A prime for dhe soca oF any enpniaion bo uderrand and respond | (D) Product Concepe 1 WHA WB TOO) O=D). WG.) - Bw) Match the allowing and choose che corectaernative y= © @ Oi) — Cy. i) 9,0) @_ =. (8) ~ A, i) —(D). Mages Tos TA ioc ae Tai)_New pre aad development (8) Pace (a) Fabby () Phace (ie) Channel Match thefllwing and choose the correct aerate: [Discount To customers, trades and cred erm, et. Produce SS a | OA.) - CWO) 0) O-O.@ =O, W- Brim) -W) @ O-G9-0).G-A.t-@B)— @ 0). -W, fi) ~ ), 6) -©) Price dicoun, ree samples. (@) Pee ) Dicom, promorinalampugs to the ined (© Place [eo Packaging labeling and branding (D) Promodion G) D-A, i) B). Gi) =O, 6) =) ) WD), (i) ~ (, Gi) =, (is) — (A) (2 @ (Aid 1D), Gi) (OG) (A) (BD ~B), (8) ~ (A, (i) ~ (O60) =O)19, March the following and choose the correct alternative (0 Avan gmt dig rome conbinon fan, wo en (A) Te ark Sereicnfowtirmieticcnechminaitcumeen | [Go the VetslGnpoemicfatond = [aeration wick ante angucd which weorweakic——_|(@) Ba eas [Abdo pets ed rh il pecia. —— (©) Bantam 4 ae. Seer eee nen, ee. €) Marking planning (Gy ees eal Asse ec Tnernica fees ooo See eet serene Scene nrc Te ce Sear oe ie ees ‘etigerator ora separate prvsion artes and prices ita a level which the customer at Cen rca mating decions uaka wh ths penpecine, he smerage ule eurower ofthe compen 6) «ore: Ment the marketing philsophy flowe by ene compary Production cncspe (8) Product concept) Sling concept (@) Marketing concept 23. ‘Nayan Medicare Equipment Led” manufactures. -uipmcnt for sugcons having unique late technique. The equipment an Se mom oly eprops cinng sen thr mainnance reqs puns of pena engineers. Bese Rees ST lil wunbtoferpia, The company art o nenac gen equipment. The Promotion tol thar wed by the company is (9 Adversing (©) Feronalseling (Sales promotion 24. Saumya decided wo war «busines of ling des mater fen he hee _rfrenes of prospective customer. Based on this she prepared dna ‘sion incon deciding about he exes, quali, cope clement of Marketing Mix cused shoe, Promotion () Marker (0 Product 25. Tomato Ld, food delivery src pp hat weeny fc cic forthe (@) Pubic rations She did various online surveys to find out about he ll analysis of che busines. She then made importa ‘abeling and branding ofthe dress martial. deny he Pad roman he (@) Branding b) Ser © Lbeting (4) Pra: dping and dclopment 2% ‘Mun ss, Rhins hein Map er ne era bg for he i I yen of th bg she gt 3 pen boc amg with he ag Rec #8 "Be birthday. She ‘en the cmen of promotion mi ied the company na () Public rationsPen of matesng ix which fe the revenue and profs of frm is 2 2 3h 2. % y. Theo to Prot dont noe (b) Phce (0. Pixe (@ Promotion lose 4 sl, you open 4 rcaonshi, if you wane to build along em succes emterpise” Kent, the pion ol used by the marker ‘sein sale pom 1 re eying 0 pesuade people o do something, ot buy something, i seems ro me you shou 7g In wc ey ts” daly the cnieaten el sac yee re (6) mona sing t fo) Sie promodion (@) Public retions ink ‘ling he aes ‘aking. the mo cv lees econ Mot er ep ofthe Ky hc tel we be tahoe ceca ©) Remedi ©) Siu pemeien —@) Peres rpc lity pod pk ppc make el ling FO Ie caw caren Bat pf ee Frode nto se he tee Tee (©). Penal selling oon (Public lations wwe their ae fox developing proper communication with the market. In the absence of communication, the customers 2H aoe be able co know about the product and how ican satis this acd and wants or may not be convinced Perit uty and benefits. [deny the clement of marketing mix highlighted in the above pa: (@) Product ©) Price (© Pace (@) Promotion The busines neds to communicate effectively o customers, suppliers, and dealers, since they ae instrumental in increaing the sles and profit. Besides those who come into diet contace with the organisation oF its products, the ar other members of the gene public whose voce or opinion is equally important. Tis public may be imeresed in che company and its product and have an impact on the busines ability to achieve its objectives. “Ths it becomes imperative to manage pubic opinion and the company’s relation with the public on a regular fais The concept of marketing management highlighted inthe above paras (0) Adversng (8) Personal selling, (0) Sale promotion (2) Public rations Ratha found a worm crawling ou of newly opened tera pack fa juice manufctued by a reputed company, Zest, ed. She went back tothe shopkeeper frm whom the pack was purchased who directed her to all up the customer cae centre. When all her efforts filed, she went toa consumer activist group to setk help. The group decided to help Radha and take measures to impose restrictions on the sale of the ems products of the parcular batch and ug castomers to refrain fom buying the products of the company. Zest Ld. lost is image in che market. The (CEO gives che responsibil of bringing back the lost image ofthe company co a Manager. Wentify che concept of Mathting Managemen which wil ep the Manager geting the fem ou ofthe above eis (0) Adversing (8) Personal selling (2) Sales promorion (8) Publi resins “Garima Led’ manufacturer of car engines achieves a break through by developing a car engine which runs on vcr Ths development is eflectivly communicated by the company to is deals and prospective customers. Because ofthis break through the image ofthe company has gone up. The company has also set-up department tha advises its top management co ap such programmers which will add toi pubic image. Name the term, thas used for his activi (0 Adverising (0) Peon sling () Sales promorion (4) Public elation ‘Ashima purchased a bot of romat-sauce fom the loal grocery shop. The information provided on the botle was nor ct, She ell sick on consuming it. She filed a casein the District Forum under Consumer Protection Act and gor the eli. [densify the important aspect neglected by the matkeer in the above case. (9) Banding (&) Pactaging ——(@) Labeling (@) Grating Kamar waned to purchase a fuel efficient car having the lest standards regarding minimisation of pollution. He ie altiemen fering such ca and vite the showroom ofthe company whecn thea a dpe {efi casion the Mating manage ld him dha the company i proving credit fae, maintenance Fuad many other effective services which are helping in bringing repeat sales and developing band loyal Iatkting function which the Marketing manages was discussing with Kumar s in planning (©). Gathering and Analysing marke information (©. Sandadsing and Grading (Customer Suppor Series a