Narrative

Driven PR
An article by
 Introduction

The importance of a narrative for

business is not only critical to
marketing, but is also vital for
organizational alignment.

A narrative-driven PR approach puts industry narratives at the center of a

communications program that is outward-looking and organization-specific.
Within an organization, PR specialists play a variety of important functions,
but one, in particular, is narrative development.
 Elements of Narrative PR
Narrative: A narrative is a message that conveys
what a company aims to represent and why they
are in business. Rather than focusing on
products and services, the narrative speaks to
the industry. It addresses the perceptions,
clarifies the misconceptions, and brings
awareness and ingenuity to the trends.
Media and Analyst Relationships: This
element includes all communications with
reporters and analysts.It is a unique
opportunity to influence the influencers. In
most cases, you are sharing something that
is different than the typical inward,
company-focused news or update.
 Elements of Narrative PR
Content Marketing: The content marketing strategy
helps you control the narrative. It is often used by
businesses in order to achieve the following goals:
attract attention and generate leads, expand their
customer base, increase online sales, increase brand
awareness or credibility, and engage an online
community of users.
Social Media: Through organic and paid social
campaigns, the narrative is reinforced and
elevated. Social media is a means of interaction
between people where they share information,
create communities, and exchange ideas in a
virtual setting
 Elements of Narrative PR
Digital Marketing: Sometimes this becomes a
combined effort between the PR and marketing
teams. Across all communication channels, it is
important that the narrative is delivered consistent
and cohesively, thereby strengthening alignment
internally and externally.
Search Engine Optimization (SEO): Ranking
high of search engine results with keywords
related to the narrative is an essential component
of narrative-driven PR. In addition to boosting
your inbound traffic, this establishes your
company as the owner of narrative-related
keywords.
THANK YOU!

Shaurya Pahuja (40)